As a kid, I remember watching tv (yep, black and white) while staying up late on the weekends. I’d always get scared to death every time I saw the short commercial that came on and said:

“It’s 10:00pm, do you know where your children are?”

Anybody remember that? I thought the only reason they ran that crazy commercial was to scare all the children. Well, now I realize they were just trying to help the parents keep track of their children.

It got me to thinking about how I keep track of my customers. I don’t need scary commercials, but I do need tools that help me easily track all of the details that are critical for success. I also need tools that help me keep track of them. What are they doing today? What’s going on in their industry? How’s their business?