I feel like there are so many trainers out there, and after attending two conferences in the last year, my people are confused on what ideas they should implement. We attend all the free teleconferences or webinars offered, read three trade publications, have internal training, and I send my team to at least two conferences.
How do you know who has the better methods or techniques when trainers, in essence, disagree with each other? It confuses my sales team, and I’m wondering if I’m not providing too much training if that is possible. I mandate that each of my employees reads a sales book each quarter. Some of the ideas they come back with, I would never implement in my company. How do I get the greatest ROI on the money I’m spending on training?
When I first entered this profession, I felt the same confusion and there weren’t near as many trainers as you have today in our profession. It has been proven by the Department of Education and great sales organizations that you must create and implement a consistent successful repeatable sales process.