I saw a post in a sales group on LinkedIn:
How do you generate leads of potential customers in B2B, industrial products, raw materials or semi-finished products?
Actually it was a poll and 33% said they did geographical screening/searching; 33% said they used fairs, ads, associations, the web and etc.; and 33% said they used “other,” but it didn’t say what “other” was.
I bet it’s cold calling.
I saw a movie a while ago called The Best Exotic Marigold Hotel. Here’s the trailer.
I loved it and highly recommend it.
It’s about a bunch of financially distressed old farts that travel to Jaipur, India (for various reasons) to spend their golden years in the lap of luxury. When they get there they discover they’ve been taken in by advertising that promised so much more than it delivered.
Or did it?