Welcome to The Fordyce Letter:
Over on SourceCon.com, I’ve written a little dissertation on my journey through the nooks and crannies of Google+. I’m not going to bore all of you with a recount of what I found and my personal opinions on Google’s latest foray into the social networking world — I know none of you have time to read it.
What I do want to do, however, is show you a very easy way to search for prospects on Google+. My hope is that by the end of this article, even the most skeptical recruiter will see the value in using this new resource to unearth potential placements.
How phone research and Internet sourcing work together
Let’s face it, no matter how many times you may pick up your phone on a daily basis, there are always more skills that can be learned when it comes to cold calling. Phone skills are a staple part of every recruiter’s toolkit — without the skills to cold call, phone source, interview, sell, and close, you won’t make it as a recruiter.
How many of us remember the days before Google, LinkedIn, and other social media sites… When sourcing was a primary function of recruiters, who relied on phone sourcing as the primary means of connecting with potential candidates. When recruiters resorted to purchasing phone directories of targeted companies and then figured out how to break through a phone system to reach the desired department, often resulting in many misconnections that somehow lea to the right person.
