Welcome to The Fordyce Letter:

The Fordyce Letter

Straight Talk for the Recruiting Profession


Articles tagged 'social media'

Marketing

5 Ways to Make Your Agency Stand Out



marketing

It’s an understatement to say that the job market is competitive these days, and not just for potential employees; employers are also scrambling to stand out from the pack. For a small business to attract exceptional talent, and compete with companies like Google or Apple, they need to look as attractive, current and up-to-date as possible.

That goes equally (maybe even more so) for agencies, particularly those with a contract labor group.

So what will make your agency stand out? Here are some important ways to differentiate your firm:

How-To

Case Study: How Impact Personnel Went From Outdated to Mobile Friendly



Impact Personnel new website

When we approached Impact Personnel in Connecticut about redesigning their site for mobile it was in desperate need of a refresh. It had become static and outdated. So we set a plan in motion and got them back online in a few weeks with a site that fits any screen on any device.

Here’s how we did it.

The ChallengeImpact personnel

Turn ImpactPersonel.com into a modern website that represented the firm’s personality while optimizing all pages for mobile screens.

Industry News

New Facebook Business Service Being Developed



fordyce-default

Facebook logoFacebook is testing a new professional service specifically intended to be used in the workplace.

The company has so far been mum about “Facebook at Work.” However, the Financial Times, which disclosed the secret project, said it is designed as a collaboration tool, allowing users to share documents, communicate with colleagues and build networks of professional contacts. Because it will enable users to keep their social network completely separate from their professional one, the new service is being considered a competitor to LinkedIn and to services from Google and Microsoft.

Social Media, Sourcing

5 Places to Source Candidates For Free



Meeup groups

Meeup groupsNote: Yesterday, Debbie Fledderjohann discussed using social media to source candidates and market your business. Read it here.

The smartest recruiters build relationships with intelligent, potential candidates even before there is a role that needs filling.

As competitive as the recruitment market can be, there are places where you can find potential candidates for free, you just need to be proactive about investing the time it may take to do so.

How-To, Sourcing

Marketing and Sourcing With Social Media



fordyce-default

Note: Don’t miss “5 Places to Source Candidates for Free.” Coming tomorrow.

Social media offers an infinite number of tools and techniques to market your contract staffing services and source contract candidates. But social media can be daunting. Here are some tricks for using the most popular social networks based on our own experiences, research, and discussions with recruiters.

LinkedIn

How-To

5 Tips For Improving Your Social Media



fordyce-default

social media illustrationThe way we use social media has evolved tremendously since the early days of MySpace. With the success of LinkedIn, we have begun to move our professional relationships to the web, and have slowly developed a proper networking etiquette for doing so. Recruiting through social media, however, is a practice whose rules are still being written.

Because there is no “right” way to do it, the unknown that accompanies social recruiting can make the idea intimidating to recruiters and hiring managers. However, as the power of social media continues to grow, it is important to embrace it as a crucial element of your recruiting strategy.

Here are five of the best practices for hiring via social media:

Social Media

Social Media is Not Doing What Too Many Recruiters Are Doing



fordyce-default

social-mediaSeveral months ago I tuned into a Twitter conversation coming out of a conference Greg Savage held, the general gist being the importance for recruiters in having a social media strategy.

The point of this article is not to regurgitate what he discussed or argue whether social media is important or not. I will let you check out what Mr Savage has to say himself. I don’t want to be accused of copying off the bright kid in class!

But it prompted me to dispel some myths about what a social media strategy actually is, or more importantly what it is not. From what I see, a lot recruiters and their employers think they have a social media strategy in place, but in reality they don’t.  So, what is not a social media strategy?

Viewpoint

My Love-Hate Relationship With LinkedIn



fordyce-default

LinkedInNYSELast year Fortune Magazine ran a cover page article on LinkedIn. The article discussed the amazing qualities and attributes of this “Darling of Wall Street” company. It was a total love fest.

I was reading the article while en route to Haiti, and I decidedly put the magazine aside and looked out the plane window with my son Noah, enjoying the deep blue Caribbean waters. To Noah, I was putting away business and starting to relax. To me, I was opting out of reading an incredibly irritating article.

How-To, Relationships

When Enough is Enough, Danny Says Use “Disruptive Honesty”



according to Danny logo

Dear Danny,

A client is not keeping its commitment to the process (not getting back quickly after the final on site round of interviews, committing to provide an offer within two days of these interviews, foot dragging, making repeated commitments and then breaking them).

I push, and explain it sends a bad signal to the candidate and is not what they agreed to. As part of this, I’m also concerned that the client makes me look bad to our candidate and, that if they’re marketable elsewhere, they will be hesitant to work with us as a result of being jerked around by the first client we put them in to.

Social Media

Five Top Picks for Socially-Acceptable Marketing Success



Instagram pic

You’ve got the basics covered with your presence on the major social media sites. Now, you need to take that next step by adding new tactics to your social media program. Using social media as a branding tool is great, but taking it to the next level will engage your audience.  Try these five tips energize your clients and candidates.