Two years ago I came across this crazy guy named Scott Ginsberg. He’s the Nametag Guy. That’s right. He wears a nametag 24×7. That’s his schtick. Well, I thought it was a schtick. And then I found out that he knows a thing or two about people:

• what it takes to get their attention
• what it means to provide “real” value
• what it means to be “approachable”
• what it takes to provide real CRM

By the time I landed on his web page, Scott was already well on his way to being “well known.” That’s right, just because you don’t know him doesn’t mean he isn’t well known. But I digress.