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The Fordyce Letter

Straight Talk for the Recruiting Profession


Articles tagged 'Relationships'

Relationships, The Business of Recruiting

Why Clients and Candidates Need Independent Recruiters



Carol Schultz

There is nothing like a good controversy to stir up one’s feelings and subsequently a fierce debate. One of my favorite things about reading articles on ERE is how some of its contributors have a wonderful ability to write articles that generate comments a mile long because of controversial subjects covered. We were barely into 2013 when Adrian Kinnersley wrote an article entitled, “Why LinkedIn will never kill the professional recruitment industry,” which was very on point.

People are so polarized around this issue, but the comments section was what really made it an interesting read for me. If I didn’t know better I would have expected a fistfight to break out. One commenter even suggested that commission-only salespeople are unable to provide independent advice to candidates, and candidates know this. This inspired me to pick up my pen (figuratively, that is) and write, which I haven’t done lately.

The Demise of the Agency Recruiter

First off, great agency recruiters won’t go away until they want to, even though there has been so much talk about their longevity. It started back in the olden days (the mid 1990s) when the Internet was still in its infancy. Companies like Monster, CareerBuilder, and Yahoo HotJobs came on the market and tried to convince everyone they were a panacea to recruiting. In my opinion they were –  and are — nothing more than prettied up classified ads. Many people said companies would no longer need to use agency recruiters.

Didn’t happen

Next, companies began ramping up their internal recruiting staffs. It was predicted that companies would no longer need to use agency recruiters.

Ask Barb

When Disaster Strikes, Strike Out In Person



Ask Barb

Dear Barb:

We were working on a confidential position to replace a company’s receptionist. When our candidate arrived, she announced to the receptionist being replaced that she was there to apply for the receptionist position. That is when everything went south.

This is one of our best clients. Now he won’t even talk to me. We specialize in IT and have placed five permanents and over 20 contractors with them this year. We took this receptionist job just to help them out. They also cancelled the contracts we were trying to fill. They have told five of our contractors that their contracts are ending at the end of the week instead of three months from now. I’ve sent at least five emails, with no response. I then left a couple of voicemails, and again no response. His assistant called me to cancel our open contracts.

We told our candidate this was a confidential opening, not sure of what more we could have done. You can’t control what your candidates say. Any advice would be greatly appreciated.

Devastated in Dallas

Relationships

The 5 Cs of Client Monogamy



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I was recently reading Winner Takes All: Steve Wynn, Kirk Kerkorian, Gary Loveman and the Race to Own Las Vegas by Christina Binkley. A quote in the book sparked this article: Gary Loveman, the president and CEO of Caesars Entertainment Corporation (formerly Harrah’s Entertainment), said, “I’m in the business of fostering customer monogamy.”

Loveman, a former Harvard Business School professor before joining Harrah’s Entertainment, noted that Harrah’s biggest weakness was “lack of customer loyalty.” Loveman and his team were instrumental in creating the company’s Total Rewards® Program that was modeled on credit card loyalty programs, which became a major impetus in developing “customer monogamy” for the company’s properties across the United States.

It occurred to me that this idea applies to client retention. I thought hard about the manner in which I’ve been successful at keeping my best clients happy and earning repeat business – and fees. That lead to my Five C’s of Client Monogamy.

Business, How-To

Lessons From a Three Decade Recruiting Career



recruitment cartoon

recruitment cartoonHow much consistent success would you, could you earn if every top performing, most sought-after candidate in your niche (or your chosen market) knew about you, loved you and the way you treated them as an executive recruiter?

Well, believe it or not, once upon a time, third-party recruiters earned fees from candidates as well as from client companies.  And I am here, after 31 glorious years, to explain how, by living and working thru the tail end of that APF or Applicant Paid Fees era, I maintain a posture of candidate advocacy that benefits me tremendously, and how it can work the same for you.

The net-net of my philosophy is to place as much value in developing, maintaining, nurturing and honoring the relationships you enjoy with candidates as you do with hiring authorities.  After all, once you know that a client is sincerely interested in hiring one of your candidates, doesn’t that candidate become your protected product that you believe in to the max?  And isn’t it feasible, as it is evident for me, that if you stay in the search/placement industry long enough and consummate enough placements, that some of your placed and coveted  candidates will become your next clients?  The reality is that by positioning yourself as an objective adviser, as opposed to an omniscient persuader for the candidates you recruit, you will create a successful, self-sustaining executive search desk and practice. 

Ask Barb

Prime Time Is For the Phone, Not the Computer



Ask Barb

Dear Barb:

We are paying a fortune for job boards, but often when we present our candidates our clients have already surfaced the same people. We are also using LinkedIn, but it seems like my recruiters are always doing research and not spending much time on the phones actually having conversations. Call me old school, but I still think talking to people is the way to gain their trust. Not sure how to continue to find the best talent with the same resource available to everyone, including our clients.

Frank S., St. Louis, MO

Dear Frank:

If you want to earn full fees and high margins, it’s important that you present the best candidates available, not necessarily the best candidates in your database or on job boards. The best talent is surfaced by making recruiting or networking presentations to individuals you have identified as good prospects. If you continue to utilize job boards, learn to obtain referrals from those candidates. Their referrals are not individuals your clients will have surfaced on their own.

Motivation, Relationships

The Buddy System Can Keep You Going When “Life Happens”



Tom Pagan

We all know that “life happens.” When you work as part of a larger organization, there is always someone around who can help pick up the slack. But when you are a “one-man-band,” it’s all you or nothing at all.

There can be several different reasons why you are not at your best.

One that comes to mind is when one is truly sick. I’m sure I’m not the only one who has on occasion come down with a stomach virus or the flu and been knocked out of commission for a couple of days or even a week.  And I’m sure I’m not the only one who has had to force myself out of a sick bed to attempt to close a deal or return calls from some of the bigger clients.  Thank goodness that technolo

Ask Barb

Ask Barb: Earning Candidate Trust



Ask Barb

Dear Barb:

How should I handle a candidate who holds things close to the chest and isn’t really opening up to me during our numerous conversations? She seems to be an “A” candidate, but it is frustrating trying to pry out every answer. Do I just walk away from someone I feel I can place?

Frustrated in Orlando, FL

Relationships

Less Combat, More Cooperation With HR



imgGary-small

Editor’s note: Gary Stauble’s “2 Minute Coaching” gives you quick, easy-to-implement ideas on various subjects.

Question: I find that more and more companies want me to deal with human resources exclusively and that these relationships are often combative or strained. How can I create a more cooperative relationship with HR?

My Answer

Relationships

Success Is Found In the Success of Others



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Positive relationships are key to achieving goals

What’s the secret to a recruiter’s success? Is it the ability to produce high metrics? In an industry where metrics are often how we are viewed for our ability to produce, there’s still much more to it. The answer is found within a simple statement.

Success is found in the success of others.

What exactly does that mean? It means that the best recruiters know that achieving their goals comes from helping others achieve success. At the core of recruiting is the ability to develop relationships. The details within those relationships are what differentiate the average recruiter from the A+ players in our industry.

Jeff's On Call!

Jeff’s On Call!: Wrongly Classified as “Adverse”



law_gavel

This week’s inquiry comes from Mary Anderson:

Jeff, I have been an avid reader of The Fordyce Letter and your “Jeff’s On Call!” column for over 10 years. Reading your column has helped me to avoid a number of pitfalls that you never think will happen to you. Your insight and legal knowledge has been very helpful in running my business. I’ve run into a situation that I don’t recall having been addressed in your column before, but I know you’ll have the answer.

I’ve had a signed contract and have made placements with a firm since 2006. I have not made any placements with them for the last few years due to the economy, ever-changing HR personnel and hiring managers, etc.  However, I have always stayed in touch with them throughout these years and sent them candidates for positions that never went anywhere.

A couple years ago, this firm was bought by another firm, but remains a separate entity in name.

About six months ago, I started working very closely with two new HR people and several hiring managers in different locations. I sent them resumes, they interviewed my candidates, etc. etc. During this process, I was informed by one of the HR contacts that the new company had implemented a new HR system that requires all recruiting vendors to use this system for applicant tracking and client management. I was emailed an RFI to complete and return. The RFI was made up of questions only related to my company’s ethics program. Did I have a formal ethics program? Did we do an ethics audit once a year? Did we regularly train our employees on ethics issues. etc. I am a sole proprietor and do not have a formal ethics program, so I had to answer each of these questions “no.” However I added an addendum stating how long I had worked with the company, the names of the employees I placed with them, the hiring managers I worked with closely, and offered additional references.

I received a call from my HR contact and was told that they could no longer work with me because I was determined to be “adverse.” I asked what that meant and the HR person told me she was only the messenger and did not have any further information. I asked for the name of the person in compliance that made this decision and she wouldn’t give it to me. I told her I had an existing contract and reminded her that the firm has continued to accept and interview candidates from me. I told her my reputation was on the line and that it was very important to me to be able to discuss this further. She said she’d do what she could and call me back. She did call me back and said she was told by compliance that even if I talked to them directly, I would get the same answer. This time the HR person used the words “background check.” Well at that point I could hardly talk because I know for a fact that I have a completely clean background whether it be credit, criminal, or otherwise. She also said that the contract I had with them originally was no longer valid because the new firm was using this new system. I proceeded to tell her that the very last statement on the original contract is in regards to Termination Notice, and it states that either party can cancel the contract with prior written notice. I informed HR that I never received written notice.

At that point the HR person asked me to fax her a copy of the original contract and she would send it over to the compliance department. I did that, but have not heard anything back.

Jeff, can a company do this without informing me as to the reason WHY I have been found to be adverse? Although I don’t want to lose this company as a client, I am more concerned about my reputation. I have strong relationships with hiring managers in this company and I don’t know what I’ll have to tell them when they are ready to hire again. This could really damage my reputation. Also, if I knew for a fact that this was based on the RFI responses, I would research to see if there was some kind of ethics program for a sole proprietor, just so I could fulfill their requirements.

Please Help!

Mary