
Lemonade was the theme of our last Fordyce Letter article (Lemonade, Anyone? From the January 2011 issue). We were happy to share the three main strategies we implemented when a down economy really forced our hand, driving a change from a salesperson-driven culture to one more affordable and still focused on new business development, but sans salesperson. To recap, our three “Lemonade” initiatives were:
- No more salespeople. Our traditional staffing coordinators are now relationship experts — not only with applicants and contract employees, but also with prospects and customers. Their relationships, and strategic business development goals, drive new business development.
- A bigger, friendlier brand presence with customers. We continue to be the “little staffing company that helped.” We don’t want the lack of dedicated salespeople to create a vacuum, so we continue to stay very active in personal relationships, educational marketing initiatives, and social media, to stay top-of-mind in a truly helpful way.
- A more engaged, relationship-oriented presence continues to be our recruiting strength as well as a sales strategy. Since the Lemonade article in January, we have continued to avoid paid recruiting advertising and stayed focused on the more personal touch — including all forms social media, referral programs, job fairs, and other old-fashioned recruiting methods. We even resurrected the “Now Hiring” job flyers — they work in our market!
As we continue to make “lemonade” and improve and strengthen our relationship-based, social media-driven methodologies, we were delighted when one of our longtime clients asked us to bring those tools to the table when they threw a huge party — in honor of BURYING the recession. Here is a “When the economy throws you a curve ball, make Jambalaya” story that I hope makes you smile. Thanks to our client, OEM Fabricators in Wisconsin, for allowing us to be a part of this event and share the story.




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As recruiters, we are entrepreneurs. Even for those of us who are employees, we are still entrepreneurs. Since our industry is incentivized, we get paid on what we produce: close more deals, make more money. This is what entrepreneurs do. And as self motivated people, we have a huge tendency to always be optimistic as to where and when the next deal is coming from. The ‘what if’s, ‘maybe’s, ‘should have’s, ‘could have’s, and being so close to the deal are the bane of every good entrepreneur’s existence. Even if you disagree that you are this way, I openly admit that I am. Even my wife has been programmed to ask me about the activity level of my staff and myself every few days. And, of course, I am always optimistic. Aren’t most of you?
Most senior level executive recruiters have now experienced more than one market downturn. In order to make it through these lean times many recruiting businesses are forced to adjust their business model in order to survive. These adjustments include terminating staff, adjusting prices, and creating new services. However, when the markets rebound many recruiters rebuild their older, traditional model.












