In horse racing, coming in second is called “placing.” In our business, it’s called “nothing.” In our business, if you place, you’ve won. If you don’t, you might as well have been pulling a buggy around Central Park. No “runner ups,” “also rans,” or “second placers.”
The way to be a champion is to stay in shape. Physically, sure. But emotionally, too. It’s turf with holes, detours and roadblocks. If you don’t take it personally, you’re just not sensitive enough to be in the race. But if you do, you’ll be lowering your production. Maybe even think you’re “depressed,” “burned out,” or “stressed out.”
This is no small problem, but we’ve been helping placers overcome it for a few decades. Here’s a checkup from the neck up, and what we recommend to keep you on the track, trotting along.