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The Fordyce Letter

Straight Talk for the Recruiting Profession


Articles tagged 'marketing'

Ask Barb

Too Many Unfilled JOs? Focus On 15%



Ask Barb

Dear Barb:

Thanks for suggesting that we develop a client referral program. Since we began to donate to a company’s favorite charity if they refer someone who hires from us, our client referrals have more than tripled.

This has caused another problem: our job order to fill ratio has dramatically increased. In fact, we are only placing one out of nine job orders written. Often the job orders written with new clients are not reasonable, out of our niche, or mission impossible. How do we get our

How-To

Counter the Brushoff With These Four Powerful Follow-Up Questions



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I was walking past my desk when the phone rang.

“Hi, I’m Jamie,” said the caller. “I can help improve your website.”

“Sorry, but I’m on my way to the airport,” I said. “Can you call me back next month?”

“Sure,” said Jamie, and he hung up.

A missed opportunity, I thought. And a pretty familiar scenario.

How-To

4 Tips to More Effective Job Ads



infojobs toilet paper dispenser ad

infojobs toilet paper dispenser adThe writing process for a job advertisement should be the same as that of any other advertisement: Begin with identifying your customer.

Thinking of your role as a product will enable you to structure your job advertisement in a manner that best appeals to the target customer of that product, tailoring your language and the format to suit them.

Your job advertisement should meet four basic criteria:

Candidates

Want to Recruit Me? Here’s What It Takes For Me to Respond



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bigstock-Job-Employee-Man-Candidate-Sea-8608360I recently met a “very placeable candidate” (some call them most placeable candidate) and gained intriguing insider knowledge that will show you how important trust is between a candidate and a recruiter.

To give you an overview, a VPC has great technical, communication, and leadership skills, with a personality that fits well with any company. Recruiters love meeting VPCs, but we also know they are called and emailed by many recruiters – constantly.

The VPC I connected with said she receives 50-100 calls andemails each week from local IT recruiters. I had to ask, “What do you with all those calls and emails?”

Business Development

How I Nearly Lost My Business When I Stopped Marketing



hand marketing buttons-free

hand marketing buttons-freeRecently, a colleague asked me, “What was the most rewarding mistake you ever made in business?”

It’s a great question, and I quickly had an answer for him because it was an incredibly painful mistake. However, it proved to be an invaluable lesson that has served me well in the years since. I’m sharing so perhaps you can learn it the easy way.

The lesson: Don’t ever stop marketing because you think you’ve reached the point where you don’t need to. And, secondarily, believe the old adage that warns, “Don’t put all your eggs into one basket.”

My Story

Years ago, my public relations company connected with a large publishing house that served many prestigious authors. The first few of its authors we

Ask Barb

Responsive Design: Making Your Website Mobile Friendly



Ask Barb

Dear Barb,

I recently attended a webinar you provided where your technology partner Matt gave an outstanding presentation on social media, responsive websites, Facebook advertising and much more. What is the difference between a responsive website and a mobile site? Also, did he say if I post something on my website, it could automatically be posted to our social media sites? Can you also provide me with his contact information?

Nancy P
Indianapolis, IN

Dear Nancy,

A responsive website allows users to access your website using any device, computer, tablet or cell phone. The information is automatically sized to fit the specific device being utilized. Yes, there is a way to set up your website where your job postings automatically are posted to social media sites. You can reach Matt at matt@staffingandrecruiting.com I’m glad you enjoyed his presentation and I plan to have him conduct a webinar for us at least quarterly. One of the most effective, least expensive websites you can create is a responsive website done in WordPress.

Barbara J. Bruno, CPC, CTS

Industry News

Staffing Firms Dominate Inc. 5000 HR Category



Inc. 5000 top 10

Inc. 5000 top 10Inc. magazine is out with its annual list of the 5,000 fastest growing private companies in the U.S. This year, 199 self-described human resource companies made the list, many, if not most of them recruiting and staffing firms.

The largest staffing firm is Elwood Staffing with $763 million in revenue last year. The company places temps in several areas from administrative and clerical positions to the skilled trades. It’s direct placement division — Elwood Professional – conducts searches for mid-level professionals on up to CEOs.

How-To, Sourcing

Marketing and Sourcing With Social Media



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Note: Don’t miss “5 Places to Source Candidates for Free.” Coming tomorrow.

Social media offers an infinite number of tools and techniques to market your contract staffing services and source contract candidates. But social media can be daunting. Here are some tricks for using the most popular social networks based on our own experiences, research, and discussions with recruiters.

LinkedIn

Business Development, How-To

Don’t Just Check References, Market Yourself



bigstock-Employee-Reference-Check-Form-

bigstock-Employee-Reference-Check-Form-The purpose of this column is to explain how to use a standard reference check as a marketing and/or recruiting opportunity for you and your recruiting firm. While some firms outsource their reference checks to third party agencies or to their clients themselves, for those who prefer to check references directly, I offer some key strategies for obtaining new clients and new candidates at the same time.

Typically, recruiters who check references have a single goal in mind — to check the reference (and hope that it is positive!). After reading this column, I recommend that you consider having two additional goals:

Ask Barb

Step Up Your Efforts Now, to Avoid a Slowdown Later



Ask Barb

Dear Barb,

I’m curious to know what you are seeing in the marketplace in terms of available job orders to work on right now. Generally speaking are you seeing an increase or a decrease? I would also like some advice on how to encourage my team during slower times. I thought if you could share some stats on the marketplace that I could share this information with my team in hopes of encouraging them.

Anonymous

Dear Anonymous,

In the past year, I’ve addressed employment conferences from California to Toronto and I’m seeing an increase in job orders and contracts.