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The Fordyce Letter

Straight Talk for the Recruiting Profession


Articles tagged 'marketing'

How-To

Now Is a Good Time to Remind Your Candidates About Updating Their Resume



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ResumeThis is a perfect time of year to reach out to your candidates and remind them to update their resumes. It is an excuse for you to connect and keep your name fresh in the minds of your candidates in an effort to learn about upcoming job vacancies at the companies in which those people work. It’s also smart to prompt your candidates to keep their resumes current so both of you are always on your toes.

Since most candidates need a little help when updating the resume, here’s a little tip sheet you can share.

Ask Barb

Here’s How To Compete In A Crowded Market



Ask Barb

Dear Barb:

It seems more difficult than ever to break in to new accounts. I place engineers and we have eight primary competitors in our city. How do I convince a client to use us when we don’t have an established track record with them and they are already using five or six of our competitors? We’ve actually been told they don’t want to “break in” another recruiter.

Julia C.
Dallas, TX

Dear Julie:

If your clients are using five or six other recruiters, no one is really doing a

Ask Barb

Too Many Unfilled JOs? Focus On 15%



Ask Barb

Dear Barb:

Thanks for suggesting that we develop a client referral program. Since we began to donate to a company’s favorite charity if they refer someone who hires from us, our client referrals have more than tripled.

This has caused another problem: our job order to fill ratio has dramatically increased. In fact, we are only placing one out of nine job orders written. Often the job orders written with new clients are not reasonable, out of our niche, or mission impossible. How do we get our

How-To

Counter the Brushoff With These Four Powerful Follow-Up Questions



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I was walking past my desk when the phone rang.

“Hi, I’m Jamie,” said the caller. “I can help improve your website.”

“Sorry, but I’m on my way to the airport,” I said. “Can you call me back next month?”

“Sure,” said Jamie, and he hung up.

A missed opportunity, I thought. And a pretty familiar scenario.

How-To

4 Tips to More Effective Job Ads



infojobs toilet paper dispenser ad

infojobs toilet paper dispenser adThe writing process for a job advertisement should be the same as that of any other advertisement: Begin with identifying your customer.

Thinking of your role as a product will enable you to structure your job advertisement in a manner that best appeals to the target customer of that product, tailoring your language and the format to suit them.

Your job advertisement should meet four basic criteria:

Candidates

Want to Recruit Me? Here’s What It Takes For Me to Respond



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bigstock-Job-Employee-Man-Candidate-Sea-8608360I recently met a “very placeable candidate” (some call them most placeable candidate) and gained intriguing insider knowledge that will show you how important trust is between a candidate and a recruiter.

To give you an overview, a VPC has great technical, communication, and leadership skills, with a personality that fits well with any company. Recruiters love meeting VPCs, but we also know they are called and emailed by many recruiters – constantly.

The VPC I connected with said she receives 50-100 calls andemails each week from local IT recruiters. I had to ask, “What do you with all those calls and emails?”

Business Development

How I Nearly Lost My Business When I Stopped Marketing



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hand marketing buttons-freeRecently, a colleague asked me, “What was the most rewarding mistake you ever made in business?”

It’s a great question, and I quickly had an answer for him because it was an incredibly painful mistake. However, it proved to be an invaluable lesson that has served me well in the years since. I’m sharing so perhaps you can learn it the easy way.

The lesson: Don’t ever stop marketing because you think you’ve reached the point where you don’t need to. And, secondarily, believe the old adage that warns, “Don’t put all your eggs into one basket.”

My Story

Years ago, my public relations company connected with a large publishing house that served many prestigious authors. The first few of its authors we

Ask Barb

Responsive Design: Making Your Website Mobile Friendly



Ask Barb

Dear Barb,

I recently attended a webinar you provided where your technology partner Matt gave an outstanding presentation on social media, responsive websites, Facebook advertising and much more. What is the difference between a responsive website and a mobile site? Also, did he say if I post something on my website, it could automatically be posted to our social media sites? Can you also provide me with his contact information?

Nancy P
Indianapolis, IN

Dear Nancy,

A responsive website allows users to access your website using any device, computer, tablet or cell phone. The information is automatically sized to fit the specific device being utilized. Yes, there is a way to set up your website where your job postings automatically are posted to social media sites. You can reach Matt at matt@staffingandrecruiting.com I’m glad you enjoyed his presentation and I plan to have him conduct a webinar for us at least quarterly. One of the most effective, least expensive websites you can create is a responsive website done in WordPress.

Barbara J. Bruno, CPC, CTS

Industry News

Staffing Firms Dominate Inc. 5000 HR Category



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Inc. 5000 top 10Inc. magazine is out with its annual list of the 5,000 fastest growing private companies in the U.S. This year, 199 self-described human resource companies made the list, many, if not most of them recruiting and staffing firms.

The largest staffing firm is Elwood Staffing with $763 million in revenue last year. The company places temps in several areas from administrative and clerical positions to the skilled trades. It’s direct placement division — Elwood Professional – conducts searches for mid-level professionals on up to CEOs.

How-To, Sourcing

Marketing and Sourcing With Social Media



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Note: Don’t miss “5 Places to Source Candidates for Free.” Coming tomorrow.

Social media offers an infinite number of tools and techniques to market your contract staffing services and source contract candidates. But social media can be daunting. Here are some tricks for using the most popular social networks based on our own experiences, research, and discussions with recruiters.

LinkedIn