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The Fordyce Letter

Straight Talk for the Recruiting Profession


Articles tagged 'marketing'

Industry News, Marketing

How Did Mobilegeddon Treat You Today?



Screen Shot Google mobile friendly search

Did you notice any change in visitor traffic to your website today?

An untold number of sites have, the result of Google changing how it ranks search results for users on a mobile device.

Today Google unleashed its newest search ranking update, giving priority to mobile friendly sites and demoting those that aren’t. We first told you about this coming change last week. The change only affects the results presented to users when searching on a smartphone or other portable, but not tablets or desktops. That’s enough of a change to be noticeable, since 50% of searches now come from mobile devices.

Uncategorized

If Your Site Isn’t Mobile Friendly, You Could Lose Big On Tuesday



Google mobile rankings

Sometime on April 21 your website, the one you worked so hard to get on Google’s first search page, may disappear down the rabbit hole, banished to page 2, 3 or worse.

Next Tuesday is when Google implements a new ranking system that rewards sites that are mobile-friendly by elevating them in its search results. The flip side of that is the bad news for any website that isn’t mobile-enabled — it will fall in the rankings.

Exactly how bad will it be? Until Google’s new ranking algorithm is switched on, we won’t know for sure, but the search engine experts are calling it “Mobilegeddon” and “Mobilepocalypse.”

Marketing

Don’t Lose Your Prospects, Retarget Them



howitworks

After spending thousands of dollars building a polished website, integrating it with all the leading social networks, and freshening it regularly with compelling content, it can be discouraging to see dozens, if not hundreds or, worse, thousands of visitors depart without submitting a resume or requesting client information.

E-commerce marketers are all too familiar with this phenomenon. Shopping cart abandonment is the window shopping of the Internet, prompting online sellers to spend countless hours and many dollars finessing landing pages and developing programs to convert more of these looky loos into buyers.

It’s no different on corporate career sites where a visitor will demonstrate interest by spending time clicking into two, three or more pages before leaving without submitting an application. Because they get so many applications anyway, corporate recruiters may be able to dismiss these employment voyeurs, believing, often mistakenly, that the candidate has selected out of the process.

How-To

Case Study: How Impact Personnel Went From Outdated to Mobile Friendly



Impact Personnel new website

When we approached Impact Personnel in Connecticut about redesigning their site for mobile it was in desperate need of a refresh. It had become static and outdated. So we set a plan in motion and got them back online in a few weeks with a site that fits any screen on any device.

Here’s how we did it.

The ChallengeImpact personnel

Turn ImpactPersonel.com into a modern website that represented the firm’s personality while optimizing all pages for mobile screens.

Ask Barb

When Should I Check References?



Ask Barb

Dear Barb:

When do you think references should be checked? I don’t see the need to do them until I have a pending offer, but my manager is pressing us to conduct them much sooner. I would be interested in your take on this topic and plan to share your advice with my manager.

Howard S., Grand Rapids, MI

Dear Howard:

I think it’s wise to check references, the minute you know this is a

Staffing

Are You Ready to Become A Staffing Firm of Choice?



Candidate selection-free

Contract staffing is on a roll and does not appear to be slowing down anytime soon.

In December, it hit an all-time high with almost 3 million jobs. Some experts predict that 40-50% of the workforce will be contract by 2020. This is great news for recruiters who offer contract staffing, but there is a caveat — competition for top contract talent is getting fiercer. Candidates will be looking closely at how recruiting firms can help them meet both their career and personal goals. How can you establish your firm as the firm of choice for top contract candidates?

Traits of Top Contract Candidates

First, let’s see what makes up a top contract candidate. Of course, you are going to look for many of the same things you would look for in a direct hire. Do they have the required skills set and experience? Do they have a good track record of getting results? But beyond these factors, there are a number of traits that often correlate to great contract candidates:

How-To

Now Is a Good Time to Remind Your Candidates About Updating Their Resume



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ResumeThis is a perfect time of year to reach out to your candidates and remind them to update their resumes. It is an excuse for you to connect and keep your name fresh in the minds of your candidates in an effort to learn about upcoming job vacancies at the companies in which those people work. It’s also smart to prompt your candidates to keep their resumes current so both of you are always on your toes.

Since most candidates need a little help when updating the resume, here’s a little tip sheet you can share.

Ask Barb

Here’s How To Compete In A Crowded Market



Ask Barb

Dear Barb:

It seems more difficult than ever to break in to new accounts. I place engineers and we have eight primary competitors in our city. How do I convince a client to use us when we don’t have an established track record with them and they are already using five or six of our competitors? We’ve actually been told they don’t want to “break in” another recruiter.

Julia C.
Dallas, TX

Dear Julie:

If your clients are using five or six other recruiters, no one is really doing a

Ask Barb

Too Many Unfilled JOs? Focus On 15%



Ask Barb

Dear Barb:

Thanks for suggesting that we develop a client referral program. Since we began to donate to a company’s favorite charity if they refer someone who hires from us, our client referrals have more than tripled.

This has caused another problem: our job order to fill ratio has dramatically increased. In fact, we are only placing one out of nine job orders written. Often the job orders written with new clients are not reasonable, out of our niche, or mission impossible. How do we get our

How-To

Counter the Brushoff With These Four Powerful Follow-Up Questions



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I was walking past my desk when the phone rang.

“Hi, I’m Jamie,” said the caller. “I can help improve your website.”

“Sorry, but I’m on my way to the airport,” I said. “Can you call me back next month?”

“Sure,” said Jamie, and he hung up.

A missed opportunity, I thought. And a pretty familiar scenario.