The manner in which you open your marketing call remains the most important element of the call because in order to achieve success you need to accomplish a minimum of three things within the first 30 seconds: You must get your prospect’s attention. Nothing else matters if you do not gain their attention. You must eliminate or [...]
Artices Tagged ‘marketing’
Closing Your Marketing Calls
June 4th, 2010
The New World of Social Media Recruiting, Part 2
May 28th, 2010
Yesterday’s part 1 of this series detailed the right mix of marketing, PR, and social media for recruiters today. Now we continue with the right ways to build your social media brand. 6 Steps to Build Your Social Media Brand Secure your vanity name on all social media sites. As mentioned earlier, the “Big Three” are LinkedIn, Twitter, [...]
The New World of Social Media Recruiting, Part 1
May 27th, 2010
We live in exciting times. Remember the mid ‘90s, when the Internet was growing exponentially? It opened up the world with speed of communication and spread of information. The Internet continues to transform the way people live and how businesses operate, including ours — search and recruiting. Now we manage databases and use new tools to [...]
Hunters, Farmers, and Land Surveyors
May 19th, 2010
In the world of recruiting, seldom are recruiters good at all aspects. In fact, it is more the exception than the rule, but we continue to think that with the right training, a new recruiter will become an outstanding researcher (thus, an expert in our niche); have the ability to identify and recruit A talent; [...]
Definition of ‘Green Recruiter’ Standards
May 12th, 2010
Companies like Johnson & Johnson, Intel, and Starbucks have painted themselves in shades of green to boost their recruiting and leverage their environmental pedigree to attract talent. These companies also ranked in the Top 10 on Newsweek’s 2009 Green Rankings List. This list identifies their exclusive environmental ranking of America’s 500 largest corporations. Whether you are a [...]
Marketing the Most Placeable Candidate
April 23rd, 2010
Recently, many of the calls and emails I have received address the same subject: candidate marketing. For example, here is part of the message I received from a strong regional client with multiple offices and specialties: “In these challenging economic times, should our consultants be spending 50% of their time servicing existing clients and 50% of their [...]
Gary Stauble’s 2 Minute Coaching
January 13th, 2010
>>2 Salary Scripts for Candidates I recently led a class called, “End Game: the final critical stage in getting your candidates hired.” One of the things I discussed was providing your candidates with exact scripts for their interview process. The topic where this is most relevant is the question of salary. You want to be sure [...]
Recruiting 2.0: Harnessing the Power of New Media to Discover and Hire the Finest Talent for Your Organization
November 19th, 2009
The evolution of the Internet is changing the way companies across an array of industries do business. This is certainly the case for the recruiting industry, where the evolving social media arena is revolutionizing the way corporate and agency recruitment professionals advertise and fill job opportunities. Today, recruiters can use Web 2.0 applications to not only [...]
Fordyce TV: Internet Marketing Secrets for Recruiting
October 2nd, 2009
Join Neil Lebovits for another lively episode of Fordyce TV on Tuesday, October 6! UPDATE: If you missed Neil’s fantastic presentation, look for the video at the end of this article and enjoy. In this interactive episode, Neil will share why most staffing and recruiting firms are still in the dark ages when it comes to [...]
PracticeMatch Focuses on Sourcing
August 3rd, 2009
St. Louis-based PracticeMatch says it is closing its three-year-old physician recruitment division and focusing only on sourcing and data services. With this decision to step out of the recruitment arena, the company says it will focus on providing data to an in-house recruiter client base. PracticeMatch says it uses physician databases with both graduating and practicing physician [...]
Recently, I had a conversation with a staffing agency president who was interested in buying some guru or others insight for business development. He said, “But Rachel, I don’t want any insight, I want a quick and dirty tool that will help me find and get job orders.†In another case, the managing director of a [...]
Fordyce TV: Top 5 E-Marketing Tips in a Challenging Economy
May 14th, 2009
Popular trainer Jeff Kaye, of Next Level Recruiting Training fame, is hosting another episode of Fordyce TV on Tuesday, May 19. This time, he’ll chat about the Top 5 E-Marketing Tips and marketing strategies with Darren McDougal, Partner and Director of Marketing with Next Level Recruiting Training. Jeff and Darren will share ideas and techniques [...]
The Calls Companies Want to Receive in Today’s Economy
May 12th, 2009
Editor’s note: The following article by Kathleen Kurke delves into how to understand your clients’ business reality and how to speak their language when making marketing calls. To learn even more, join Kathleen at The Fordyce Forum on Friday, June 12 at 3:30 p.m. In today’s marketplace, the thought that hiring executives are sitting around waiting [...]
While You Are At It, Focus On Your Candidates
April 14th, 2009
Everyone is looking for that new way to market and stand out in the crowd. One way is to really focus on your candidates and the candidate experience you offer. Every good recruiter has maintained contact with some, if not all their placed candidates. Good things happen from those relationships. If you haven’t, now is the [...]
eMarketer: Online Ad Revenues Keep Climbing
August 19th, 2008
Despite the wobbly economic market, Google’s online ad revenues will increase by 27.4% in the United States this year. According to a new eMarketer.com report, the top four Web portals in the United States still account for more than one-half of all online advertising revenues. In 2009, 10% of all U.S. ad dollars will go [...]
Stalking the Future
June 25th, 2008
If you’re hoping to trim your cold-calling and candidate marketing, but you are looking for ways to supplement the ways you are meeting new executives, consider stalking them! Well, not by the Law&Order definition of stalking. But showing up in unexpected places where you know certain executives like to gather certainly can’t hurt, according to Frank [...]
Jeff Kaye’s Next-Level Strategies: Hot or Not?
June 19th, 2008
Jeff Kaye’s got tons ‘o tips on how to springboard to that desired next level. Some are hot, some are not. Hot Truly stoking the fire across three areas at your company on a regular basis to form a cool culture, have great systems, and offer great pay. Appreciating that work is a place for growing [...]
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