Welcome to The Fordyce Letter:

The Fordyce Letter

Straight Talk for the Recruiting Profession


Articles tagged 'LinkedIn'

Social Media

Too Good for Job Boards? Try Using Them in Tandem With LinkedIn



Neil Lebovits

I cannot believe how many of my clients/followers tell me that they don’t or won’t use job boards because their clients either won’t pay for job board candidates or don’t want to see job board candidates. Many tell me with a gleeful condescension that they simply “don’t do the boards.”

All of you should be using job boards.

Why should you make this a key part of your strategy? Isn’t LinkedIn enough?

Social Media

The Die-Hard Phone Jockey’s Guide to LinkedIn



DHPJLI

If there was a LinkedIn war for dominance who would win? I believe that the greatest of the “Cold Call Sellers,” the most “Old School” and yes the die-hard Phone Jockeys are the ones with the greatest edge. We are the ones who have the most to gain from staking a claim in the rich land that LinkedIn has created in cyberspace.

I propose that LinkedIn is actually the current ultimate source of unstoppable leverage for cold call selling. This leverage comes from LinkedIn’s unique, revolutionary method of organizing and presenting your most rabidly raving fans’ boldest recommendations. We will also discuss the power of the small, free step of connection when building relationship to your prospects, and also the power of your LinkedIn profile as your most important marketing document (and most definitely NOT merely an online resume!). But our main focus will be unleashing LinkedIn’s power to build instant, overwhelming credibility to enhance our cold call selling success.

Industry News, Social Media

LinkedIn Unveils New Universal Resume Apply Button



apply with LinkedIn button

Just before lunchtime in New York City, LinkedIn announced it is offering employers a button to include on all their job postings enabling candidates to use their LinkedIn profiles to apply for the position.

This “Apply With LinkedIn” feature wraps up the candidate profile in a tidy package that feeds directly into any one of the several tracking systems it has or will partner with. No ATS? No problem. LinkedIn will email the profile to you.

This portable feature can be used on any job, anywhere, on any site, including any job board.

Five ATS providers — Peoplefluent, Jobvite, SmartRecruiters, Bullhorn, and Jobscience — turned on the automatic feature this morning. Taleo, Lumesse, and Kenexa will have it enabled in a matter of months.

However, as LinkedIn’s VP of product management, Adam Nash, explained, the company designed the “apply” feature to be used by small, as well as large employers. It’s “really trivial” for a hiring manager at even the smallest of firms to add the button to a job posting, and specify how and where the resume is to be received.

Business, Technology

The Simple Method of Working Smarter: Using Time, Tools, and Techniques to Get Your Life Back, Part 2



work desk by John Griffiths

Ten Technology Tools to Work Smarter

As world communication media quickly move toward faster communication methods, we all need to realize the impact technology is having, not only on society but on our profession as well. Adopting and using these changes can be a very daunting task. As recruiters, we need to ask ourselves, “How can I use these new technologies to achieve the greatest impact?” And, “Which ones do I use when there are so many options to choose from?” We all want to spend more time on the important things in our lives, and less time on the not so important. It is critical to assess the options based on what will give us the greatest return on our investment in the limited time that we have.

The good news is that technology provides the recruiter several options that can significantly improve daily output when used appropriately. Consider the following ways that technology can be used to work smarter rather than harder…

Editor's Corner, Jeff's On Call!, Social Media

LinkedIn and Third-Party Recruiters



LinkedIn_logo

I received the following email recently, forwarded from Jeff Allen (Jeff’s On Call!) by an upset recruiter:

Hi Jeff,

I’m a fan of yours and a subscriber to Fordyce. Like most…subscribers, I also spend a small fortune on LinkedIn every year. (Probably $3k-$50K depending on the size of the group). It appears that the sales folks at LinkedIn are aggressively going after our customers and trying to dis-intermediate us. I believe this is infuriating and unethical. Is there anything we can do as a group?

Please see the letter that one of their sales people sent to one of my clients. 

Industry News, Social Media

LinkedIn’s Wild IPO: Is it Really Worth 5 Times More Than Monster?



LinkedInNYSE

Wall Street investors who were bidding up LinkedIn faster than the last seconds of a hot eBay auction pushed the company’s value to $9 billion.

Not bad for a job board business network that saw its first profit last year.

The stock, which was priced in its first filings with the Security and Exchange Commission at $32-$35, soared to $122.70, before settling back in late afternoon trading to around $96.50 a share.

Trading as LNKD, the stock was the darling of Wall Street. More than 27 million shares changed hands by the time the market closed, several times the 7.84 million share that were part of the initial public offering. More than 200 stories have appeared in the financial trades and online since the stock opened this morning.

How-To, Technology

Rock Your Q2 Recruiting



JS3

Overall hiring is increasing! Recruiters I’ve recently spoken with, including many at the ERE Expo in San Diego recently, are all off to a great 2011. The forecast for the 2nd Quarter of 2011 is extremely optimistic for all industries.

What is the best way to take advantage and cash in on the new wave of hiring?

Social Media, Technology

LinkedIn’s New Beta: LinkedIn Signal



fordyce-default

Last week, LinkedIn announced at TechCrunch Disrupt in San Francisco about a new beta project it just launched called LinkedIn Signal. Here are some of the most important features as described in the official post from the LinkedIn blog:

Signal is the first of many LinkedIn products aimed at making it really easy for all professionals to glean only the most relevant insights from the never-ending stream of status updates and news. In other words, Signal allows all professionals to make sense of the noise that surrounds them today…Here are the five key features of LinkedIn Signal, a new product that we’re rolling out in limited beta today.

Social Media, Technology

Why Do We Need These Clones?



fordyce-default

A good old-fashioned quick rant. I like Yahoo Groups. It was the first version I saw for what I needed at the time. Now there’s Ning and Google and LinkedIn and many others doing what they do best but also trying to copy Yahoo Groups.

And Yahoo is messing with me too now. I got an invite from someone to share pictures and status updates and all the same crap that’s on FaceBook via Yahoo. Why do we need ten different versions of Facebook now? They won! Let it go! Just stick with your main Yahoo stuff.

Just yesterday I saw a new search aggregator that says it’ll search about 10 of those things at once for info on people.

Maybe we all need a ‘personal portal’ that will handle all these requests from all these entities so we can actually get something done.

Now I need to go update my LinkedIn status so it’ll go out on Twitter and Facebook so people will know I have a new blog entry. If I send it on Plaxo and my Yahoo Profile it’ll also go to people who spoke to me once and could not care less. In fact, what I should really do is just call Tom, Ron, and Clyde. Then the only three people who were going to read it anyway can say…he’s at it again…

original post from Dave Staats

Cold Calling

Why Cold Calling is Imperative to Your Success, Part 3



Robin-Eads-photo

Now that we’ve discussed how to go about cold calling candidates, let’s rewind just a bit and discuss cold calling for business.  Obviously without business, you’d have no reason to cold call candidates! A lot of the same principles apply in both types of cold calling, so why not put your skills to work on both sides of the desk? I realize that not all third party recruiters handle business development but a well-rounded recruiter should definitely be capable of doing so. The most successful recruiters are those that control both ends of the placement equation, thus resulting in more earned fees.

Smart recruiters will seek relationships with clients where they can have direct interaction with hiring managers, allowing them to gain a deeper understanding of the client’s needs and environment beyond just a job req.  Instead of competing with hundreds of vendors on VMS requisitions, targeting smaller environments where these relationships can be built is a great way to position yourself for long term success. While I certainly would never discourage big business, relationships make the best placements. Period.

That being said, what’s the best way to go about cold calling for business? The same way you would if you were looking for a candidate.  Research!