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The Fordyce Letter

Straight Talk for the Recruiting Profession


Articles tagged 'LinkedIn'

Industry News

New Facebook Business Service Being Developed



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Facebook logoFacebook is testing a new professional service specifically intended to be used in the workplace.

The company has so far been mum about “Facebook at Work.” However, the Financial Times, which disclosed the secret project, said it is designed as a collaboration tool, allowing users to share documents, communicate with colleagues and build networks of professional contacts. Because it will enable users to keep their social network completely separate from their professional one, the new service is being considered a competitor to LinkedIn and to services from Google and Microsoft.

How-To, Sourcing

How To Write An InMail Subject Line That Gets Results



InMail illustration

If you’re not getting the response you want from your InMails, the problem could be as simple as your subject line.

With LinkedIn again tightening up the consequences for InMails that go ignored, improving your response rate is not only good for your sourcing, but good for your wallet. You don’t want to get burned by LinkedIn for getting negative feedback on InMails, and you certainly don’t want to repel potential candidates by reaching out to them in ways they don’t appreciate.

With this in mind, I’d like to share some methods that have worked for me.

Sourcing

Americas Sourcers Not As Savvy As the Rest of the World



Sourcing response rates global survey

Sourcing response rates global surveyDespite inventing the job of sourcer, professionals in the U.S. are less technically skilled at it than their counterparts in the rest of the world.

They are more reliant on paid LinkedIn accounts and InMail introductions than are sourcers elsewhere, yet they are ahead in using Google+, Twitter, and especially Facebook, which is used by an average of 46% of American sourcers versus a global average of 37%.

And, regardless of region, sourcers who pick up the phone to reach candidates have a far better response rate than other contact methods.

At first glance, these findings from the Global Sourcing Survey produced by Alexander Mann and Social Talent would seem to suggest American

Industry News

Updated LI Terms: Content Is Yours and Don’t Spam



LinkedIn logo

LinkedIn logoFor most recruiters, LinkedIn’s updated user agreement that goes into effect Thursday doesn’t change much. Recruiter customers will still be able to search for candidates, download profiles, send InMails, and generally source as they have before.

The biggest change is that LinkedIn says you own the content you post on the site. That, and the simplicity and clarity of the wording of the updated terms of service, have earned LinkedIn kudos with one writer calling the changes “monumental for the industry.” More about that later.

For recruiters who use LinkedIn mostly or exclusively for sourcing, the impact of the updated TOS is minimal. The most significant addition is one that limits the use of information in member profiles. It bans sharing or disclosing “information of others without their express consent.” That’s a restriction that doesn’t apply to Talent Solutions customers, but it does to others. A recruiter who captures information from a public profile could, technically, be found in violation of the TOS, however policing such a casual use is practically impossible. More likely, the provision is there to backstop the prohibition against the wholesale downloading or scraping of member information, as was the case with HiringSolved.

Industry News

3 LinkedIn Developments You Should Know About



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LinkedIn_logoNote: Between updates LinkedIn regularly makes to its product lines, and the latest acquisitions, something is always new at the business networking site. From our sister site, Sourcecon.com, here’s an update on the latest developments.

LinkedIn acquired news alert startup Newsle. Newsle uses machine learning technology to update subscribers when their connections publish new content on the web. I’m hoping this will make my news feed more bearable and relevant as the technology is integrated into LinkedIn’s platform. For more details, see this post from Forbes.

Viewpoint

My Love-Hate Relationship With LinkedIn



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LinkedInNYSELast year Fortune Magazine ran a cover page article on LinkedIn. The article discussed the amazing qualities and attributes of this “Darling of Wall Street” company. It was a total love fest.

I was reading the article while en route to Haiti, and I decidedly put the magazine aside and looked out the plane window with my son Noah, enjoying the deep blue Caribbean waters. To Noah, I was putting away business and starting to relax. To me, I was opting out of reading an incredibly irritating article.

Sourcing

How-to Track LinkedIn Groups



LinkedIn Groups illustration

How do you determine which LinkedIn groups to join?

Since we are limited to 50 groups, recruiters and sourcers should spend time each month making sure they are in the right ones.  I posed this question on Sourcecon.qa and received some terrific answers.  I was glad to find that I am not the only person using gut instinct, group titles, and total member numbers. LinkedIn does a poor job sharing analytics with users.  They have the stats.  They even recommend new groups to join, but the numbers are dispersed, hard to find, and impossible to compare.

Industry News

LinkedIn Announces Plan to Begin Aggregating U.S. Job Listings



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LinkedIn_logoWith the announcement this morning that it would begin to aggregate jobs from U.S. employers, LinkedIn took a big step  to building its Economic Graph, and realizing its plan to provide all the world’s open jobs to all the world’s workers.

Beginning June 2nd, LinkedIn will offer hundreds of thousands of jobs aggregated from the career sites and ATS’s of U.S. employers who don’t prohibit it. These listings will supplement a nearly similar number of listings employers pay for, but they’ll be made available only to LinkedIn members who actively search for them.

Called “Limited Listings,” these aggregated jobs will be cleaned of an employer’s paid listings to avoid duplication. The differentiation between this new program and LinkedIn’s paid Job Slots and Job Posts is based on active and passive seekers. The paid program places job posts before suitable (matching) candidates and delivers job suggestions to specific types of candidates based on their profiles and employer criteria.

How-To, Sourcing

Site Search Tips & Tricks to Find Candidates in LinkedIn Groups



LinkedIn Groups logo

LinkedIn Groups logoAs recruiters and sourcers, we’ve sat in front of our computers, eating our snacks, answering client phone calls and more importantly, searching for and developing new techniques and strategies to keep up with the always changing and elusive LinkedIn.

As a recruiter, I have spent many hours trying to come up with innovative ways to find leads on LinkedIn to keep my hiring managers happy, all while eating my favorite pretzel M&M’s. (I like to think that multitasking is one of recruiters’ strengths.) Each time I feel as though I’ve found the LinkedIn promised land, I am abruptly reminded that this is only a small oasis. Tools such as Sell Hack and Lippl were widely used, but within a few months, they were gone.

To lend a hand on the LinkedIn recruiting journey, I want to share a few tips about using LinkedIn groups search that will help… until the next wave of change washes over us!

Industry News

Does LinkedIn’s Bullhorn Integration Mean Staffing Is In Its Sights?



Bullhorn LI integration

bullhorn_logo_0If you needed more evidence of LinkedIn’s influence (or should that be dominance?) in sourcing professionals, Bullhorn has it. The vendor, the largest technology provider to staffing and search LinkedIn_logoagencies, this morning unveiled its new integration with  the business networking service.

Now, subscribers to Bullhorn’s Corporate and Enterprise ATS/CRM will be able to access LinkedIn directly. Without leaving their Bullhorn dashboards, recruiters will be able to search LinkedIn, review profiles and see which potential candidates are already in their agency database. In time, the integration will permit InMail and bulk linking.

As integrations go, this one is fairly basic. Blame LinkedIn’s protectionism for that. The company has rigidly enforced its terms of service, which, among other no-nos prohibits bulk downloading of candidate profiles for local storage. (Individual profiles can be downloaded as PDFs.)