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The Fordyce Letter

Straight Talk for the Recruiting Profession


Articles tagged 'jobboards'

Ask Barb, Sourcing

Use the Job Boards to Get Referrals



Ask Barb

Dear Barb:

Our biggest client has told us that they don’t want us to use job boards to find candidates. They have in-house recruiters that were hired to screen resumes sent to their website postings and job board ads. How do they expect us to find candidates if we don’t use job boards? We still find candidates that their inside team doesn’t.

Michelle D.
Alpharetta, GA
How-To

4 Tips to More Effective Job Ads



infojobs toilet paper dispenser ad

infojobs toilet paper dispenser adThe writing process for a job advertisement should be the same as that of any other advertisement: Begin with identifying your customer.

Thinking of your role as a product will enable you to structure your job advertisement in a manner that best appeals to the target customer of that product, tailoring your language and the format to suit them.

Your job advertisement should meet four basic criteria:

Industry News

Monster Has Weak 2nd Quarter



Job board revenue Q2 2014

Job board revenue Q2 2014Although it’s much too early yet for Monster’s ambitious “three pillars” strategy to become the transformative force executives are predicting, the financial markets were hoping the company did a little better in the 2nd quarter of the year than in the first quarter.

It didn’t.

After Monster reported earning 8 cents a share on revenue of $194.4 million, and lowering its financial outlook for the current quarter, investors sold off shares of the struggling company at twice the normal volume, pushing down its price almost 13% by early afternoon. Monster stock closed Monday at $6.62 a share. Not long before the market’s close, the stock was off 15.6% to $5.59.

Uncategorized

Job Board Revenue, Earnings Show Market Continuing to Grow



Job board revenue Q2 2014

Job board revenue Q2 2014Doubters may be questioning the strength of the U.S. jobs recovery after Wednesday’s announcement by ADP that 218,000 private sector jobs were created in July — lower than expected — but the job boards aren’t.

Two of the three publicly held careers publishers have so far reported their 2nd quarter results, and in both cases they’ve wowed Wall Street.

LinkedIn this afternoon announced it grew revenue by 47%, crossing over into billion dollar territory halfway through the year. The company earned 51 cents a share (after adjusting for one-time expenses) versus the 39 cents predicted by analysts.

Industry News

Monster Launches New Advertising, Sourcing Services



New Monster logo

New Monster logoMonster’s new approach to recruiting goes commercial today with the launch of two new services and a self-service CRM incorporating the search power of its 6 Sense technology with a messaging and advertising capability.

The various pieces have been in testing and beta use for weeks, but were first announced on May 14th when Monster unveiled a sweeping overhaul of the pay to post recruitment advertising model it pioneered two decades ago. That strategy not only includes new tools and approaches to candidate sourcing, but wholly new approach to job posting, adopting the aggregation model of Indeed and SimplyHired.

Industry News

LinkedIn Announces Plan to Begin Aggregating U.S. Job Listings



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LinkedIn_logoWith the announcement this morning that it would begin to aggregate jobs from U.S. employers, LinkedIn took a big step  to building its Economic Graph, and realizing its plan to provide all the world’s open jobs to all the world’s workers.

Beginning June 2nd, LinkedIn will offer hundreds of thousands of jobs aggregated from the career sites and ATS’s of U.S. employers who don’t prohibit it. These listings will supplement a nearly similar number of listings employers pay for, but they’ll be made available only to LinkedIn members who actively search for them.

Called “Limited Listings,” these aggregated jobs will be cleaned of an employer’s paid listings to avoid duplication. The differentiation between this new program and LinkedIn’s paid Job Slots and Job Posts is based on active and passive seekers. The paid program places job posts before suitable (matching) candidates and delivers job suggestions to specific types of candidates based on their profiles and employer criteria.

Industry News

New Monster Strategy: Aggregate Jobs; Sourcing Entire Internet; Sell Low Cost Ads



Monster strategy 1

Monster strategy 1Careers publisher Monster Worldwide  this morning outlined a sweeping new strategy that vastly expands its job offerings and the universe of candidates  — by aggregating them from social sites and the Internet generally — and introduces new pricing models that will allow it to attract the smallest employer.

Monster’s Strategy Briefing conducted for investors, analysts, and others at company headquarters in Weston, Mass., is bold and, in the words of Chairman, President and CEO Sal Iannuzzi, “This is disruptive to everyone of our competitors.”

It puts the company in head-to-head competition with Indeed and other job aggregators, changes the game for job boards with the traditional pay to post pricing model, challenges LinkedIn, and even takes on low-priced, entry-level oriented Craigslist.

Industry News

Indeed Launches Its First Advertising Campaign



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Indeed logoAlready one of the most trafficked job sites in the world, Indeed says it’s embarking on a global advertising campaign to pump up its brand among job seekers and employers alike.

Until now Indeed’s growth has come with little marketing effort on its part. In less than a decade the job aggregator has gone from startup to take first place (or second, depending on what’s being counted) in job search traffic in the U.S. and in many parts of Europe. It’s less well known elsewhere, principally in Asia. 

Industry News

Q1 Job Board Financials: So-So, Though LinkedIn Booms



2014 Q1 Recruitment advertising

2014 Q1 Recruitment advertisingBy any measure, the first quarter was a mixed bag for the employment advertising business. The three public companies — Monster, Dice, and LinkedIn — all reported numbers that in some way didn’t hit what Wall Street investors were expecting or wanted.

CareerBuilder, privately held by a group of publishing companies lead by Gannett, its biggest shareholder, said it had North American revenue of $167 million, barely a 1% increase from Q1 last year. It provides no other numbers.

Industry News

Broadbean Buy Moves CareerBuilder Along HR Services Path



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broadbean-logo-300x212U.K. based Broadbean, best known for its job post distribution service, has been acquired by CareerBuilder.

“CareerBuilder is excited to expand our portfolio and continue the rapid growth of our global HR SaaS operation,” said Matt Ferguson, CEO of CareerBuilder. “Clients will benefit from broader job distribution and one simple workflow to manage all external and internal sources for candidates.”

Today’s announcement provided no details on how CareerBuilder will integrate Broadbean’s products with its own growing offerings. However, the company has been making strategic acquisitions; 18 months ago it bought the labor economics analytics firm Economic Modeling Specialists, Inc. and now markets EMSI business intelligence to recruiters and for workforce planning.