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The Fordyce Letter

Straight Talk for the Recruiting Profession


Articles tagged 'job search'

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No Time to Learn Search-Engine Marketing?



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Sharkstrike says it is launching an application/job keyword tool that allows employers, job boards, recruitment advertising agencies, and search engine marketing professionals to search only job-related keywords.

Sharkstrike CEO Jason Gorham says customers can “reach active and passive candidates in seconds” by placing all of their search engine marketing needs in one application.

The key component to the database is the data sharing between customers. Gorham says this gives clients the tools and capabilities that allows them to choose and advertise keywords to capture job seekers.

The service launches in September.

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Social Media in Plain English



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Watch this video (below) and you’ll get an excellent visual, and explanation, of “social media.”

It provides the background for why I think so much is changing with regard to “job search.”

I understand that referrals and networks make our world go ’round, however, the way many people find a new job – is changing.

The places they frequent (online) to find a new job – is changing.

The people with whom they connect to get a new job – is changing.

And Social Media is playing a huge role in this change.

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Long Live the Thank You



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I’ve written (talked) a lot about “thank-you’s” lately…guess I just can’t shake this thank-you-thing from my mind.

Our company has an internal position open that’s getting a lot of my attention these days. In fact, I’ve had five face-to-face interviews since last Thursday. Since we spend a lot of time interviewing on behalf of other organizations, it’s been a lot of fun to pursue these candidates knowing one of them will soon be on our team.

But here’s what’s puzzling me about the candidates. For the most part, all five have engaged well in the interview process. Two candidates have successfully raised the bar for the others, based on their passionate, on-target responses to our questions. One candidate sent a thank-you card as a follow-up to the interview.

One.