elaine.rigoli
on Dec. 1, 2009
For those who missed the live show, catch a recap of Jeff Kaye as he interviews two outstanding big billers: “Old dog” Mike Kittelson and “young dog” Jason Johnson. Hear how a Generation Y recruiter is taking on the mindset of The Old Guard, while an industry veteran is learning new tricks. Enjoy the show:
elaine.rigoli
on Nov. 24, 2009
Following the conclusion of a successful two-part series featuring Shally Steckerl and everything you have ever wondered about sourcers, Fordyce TV is returning next week for another live, brand-new episode and going back to the basics of training.
So save the date of Tuesday, December 1 and catch Jeff Kaye as he interviews two big billers — one an old-school legend, the other a young recruiting rock star.
elaine.rigoli
on May 14, 2009
Popular trainer Jeff Kaye, of Next Level Recruiting Training fame, is hosting another episode of Fordyce TV on Tuesday, May 19.
This time, he’ll chat about the Top 5 E-Marketing Tips and marketing strategies with Darren McDougal, Partner and Director of Marketing with Next Level Recruiting Training.
Jeff and Darren will share ideas and techniques that have propelled their company to a leader in recruiting training industry in less than two years.
If you’re looking for new ways to manage your website presence, while building better search engine results and connect with audiences in new ways, you need to watch this.
In this challenging economy, we’re all trying to do more with less — and find new ways to reach clients and candidates.
It’s all based on solid branding and building on that foundation.
You will also find out about a “digital briefcase†and what’s should be inside. Then, you’ll learn new techniques, different approaches, and touch the surface of an emerging communication that will prove to be the new “killer” application.
In this fast-paced, information-packed, 30-minute Fordyce TV episode, Jeff and Darren will share what marketing communications tools are available and which ones will have the most impact in 2009…and beyond.
The show starts promptly at 2pm ET on www.fordyceletter.com (right before the show you’ll see a small TV logo — click that box and enjoy the show — if you don’t see the box at 2, try refreshing the screen once or twice until you see it). There will be a live Q&A session via the chat box after the presentation, too, so come prepared with questions.
elaine.rigoli
on Apr. 21, 2009
Our apologies for the technical glitch earlier today. It took about 15 minutes, but the show finally got off the ground! For those who missed it live, here it is again so you can watch at your convenience:
elaine.rigoli
on Apr. 17, 2009
Popular trainer Jeff Kaye, of Next Level Recruiting Training fame, is hosting another episode of Fordyce TV on Tuesday, April 21.
This time, he’ll chat about effective “hunter” client marketing strategies.
(Farmers need not watch!)
In all seriousness, if your call to a new or existing client is to “check in” or “touch base,” you need to watch this.
Jeff jokes that, because the market is so tough, “some companies have no needs, so calling them to ask what needs they have is the equivalent of a General Motors sales rep asking an Amish guy to buy a Hummer!”
The business development strategies that worked in a healthy market simply do not work now, he says.
“Increasing the numbers of ineffective calls will not solve the problem. Increasing the effectiveness of those calls just might though,” he says.
You will learn new techniques, different approaches, and leave inspired, motivated, and pumped up to attack that marketing plan. So be sure to have a prepared plan ready to go the moment you sign off! In this fast-paced, technique-packed, 30-minute Fordyce TV episode, Jeff will share what presentations do work.
Finally, Jeff will also share a new consulting/market research service that every recruiter can begin offering to your prospects as a way of differentiating yourself from others; best of all, he says, everything you need to offer it is in your possession now!
The show starts promptly at 2pm ET on www.fordyceletter.com (right before the show you’ll see a small TV logo — click that box and enjoy the show). There will be a live Q&A session after Jeff’s presentation, too, so come prepared with questions.
elaine.rigoli
on Mar. 17, 2009
If you missed the earlier live presentation of Next Level Live with Jeff Kaye, you can catch it here:
elaine.rigoli
on Mar. 13, 2009
Popular trainer and Fordyce TV veteran Jeff Kaye returns on Tuesday, March 17 for another episode of “Next Level Live!” with guest Karen Pickens.
You have a team in place, you have trained them, you are managing a pretty smooth-running machine — but how do you make sure your machine is operating at full capacity? In this session, Jeff and Karen will explore the top 10 things you can implement immediately to get the most out of your current team tomorrow.
This March 17 could be YOUR lucky day as you finally learn to maximize the investment you’ve already made with your existing lineup of producers. Simply log on to http://www.fordyceletter.com at 2pm ET, click the television box (no password or any special log-in instructions are required), and enjoy the show! Stick around after the presentation for a live Q&A session via the “chat†box feature (just type in your questions and Jeff and Karen will pick as many as they can to answer immediately).
elaine.rigoli
on Feb. 13, 2009
How the heck do you manage client tactics and demands in a challenging economy?
According to Jeff Kaye, it is about your ability to differentiate yourself from competitors. Why is this important?
“If you fail to differentiate in your approach, you will be forced to differentiate by price,” says Jeff, who returns to Fordyce TV this Tuesday, February 17 at 2pm.
elaine.rigoli
on Jan. 20, 2009
Check out the video of our most recent episode of Fordyce TV. In this latest episode, Next Level trainer Jeff Kaye invited Helene Buchanan Dunne to discuss a topic that is near and dear to the hearts of all recruiters: turning a “no” into a “yes.”
The show was a big hit, since most recruiters understand the definition of rejection — but do we know how to overcome it? This episode taught us ways to overcome rejection, but to learn the art of blocking resistance. In our business, we typically see resistance falling into “four buckets,” but there are ways to learn the signals to overcome these roadblocks.
What can you do to reduce resistance before you get it? First, think about what hiring authorities do not want. Why do they say no? Kaye and Dunne say it’s because, in part, recruiters sounds nervous, scripted, are not listening, or offer no value proposition. Do your calls fall victim to any of those traits? If so, learn to reduce that rejection by implementing the tips Kaye and Dunne offer in this episode.
If you were unable to catch the show live and/or you want to see it again, we have recorded it and you can enjoy the show here:
In addition, you can keep up with Jeff in his group, Next Level Live, on the Fordyce Network. You can also learn more training tips on Next Level Recruiting Training. Special thanks again to the show’s sponsor, SendOuts.
Tune in next week to catch a brand-new show entitled Splits Happen! starring Dave Nerz, president of NPA Worldwide. The show will premiere Tuesday, January 27 at 2pm.
elaine.rigoli
on Jan. 14, 2009
It’s a new year and a fresh new schedule of shows on Fordyce TV! Next up is Jeff Kaye, chief executive officer of Kaye/Bassman International and Next Level Recruiting Training, who returns to Fordyce TV on Tuesday, January 20 at 2pm ET for another informative show. This time around, he introduces us to his guest, Helene Buchanan Dunne.
Together, they will cover a very timely topic on managing resistance!
In the current economy, resistance is more pervasive than ever, so being armed with the right mindset, capabilities, and insights is critical. One of the first lessons we learn as recruiters (and some say the hardest) is that we hear the word “No” on a daily basis. “No” comes to us in a variety of subtle and not-so-subtle ways.
Jeff and Helene will share why “no” does not have to mean “I will not work with you”. Resistance is nothing more than a disguised opportunity.
In this show, sponsored by SendOuts, you will learn how to set the standards of the hiring authority/recruiter relationship, reduce the likelihood of resistance upfront, understand how to uncover the “real” resistance, and much more.
If you have any questions before the show, you can ask Jeff directly in his Next Level group. Otherwise, simply log on to www.fordyceletter.com at 2 pm ET on Tuesday, January 20, enjoy the show, and chat with Jeff and Helene live!
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