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Straight Talk for the Recruiting Profession


Articles tagged 'fordycetv'

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Fordyce TV: What’s Wrong with This Picture? Selling to HR

by on Oct. 15, 2009


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Roadblocks.

Who among us hasn’t had to deal with roadblocks when trying to interact with some HR professionals?

If you’re looking for creative solutions to this age-old problem, join us on Tuesday, October 20 (2pm Eastern) for a brand-new episode of Fordyce TV.

sean_talentdriveTalentDrive’s CEO Sean Bisceglia will dive into why HR professionals have distinct personalities and agendas that can often lead to frustration when trying to sell new products. Sean will introduce new tactics to get through to HR the first time, not the 15th time! Learn how to present innovative improvements in an effective manner and help HR make the most of technology, innovation, and comprehensive business solutions.

Sean also has plans to review the results of his “What Gets HR’s Attention” survey; how understanding the current mindset of HR helps prepare you to sell through objections; preparing for a hiring surge and best techniques for connecting with a new generation of talent; and much more.

The show will be held at 2pm on Tuesday, October 20 on www.fordyceletter.com (right before the show you’ll see a small TV logo — click the white arrow in the box — if you don’t see the box at 2 refresh the screen once or twice). There will be a live Q&A session with Sean via the chat box, so come prepared with questions.

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Fordyce TV: Internet Marketing Secrets for Recruiting

by on Oct. 2, 2009


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Join Neil Lebovits for another lively episode of Fordyce TV on Tuesday, October 6!

UPDATE: If you missed Neil’s fantastic presentation, look for the video at the end of this article and enjoy.

In this interactive episode, Neil will share why most staffing and recruiting firms are still in the dark ages when it comes to technology.

When you tune in to the new episode of Fordyce TV (2pm Eastern on Tuesday), learn how you can harness the secrets of Internet marketing to massively grow your business or desk.

“Most recruiter websites were built under the premise of repeat traffic,” explains Neil. “That just does not happen anymore.”

Neil cautions that while “the rest of the world uses landing pages and opt-in email lists to capture their leads,” there is a simple way to set up your landing page and begin your relationship with your list. He’ll also share how to use inexpensive sequential marketing tools to reach each new lead in a whole new way.

“Keep your client communication strong and fun! Learn how to create the easy experience, and not just focus on cliched points of difference like ‘great’ customer service,” he says.

Replay of Internet Marketing Secrets
Neil says that with these easy tools, you will keep your name in the forefront of your candidates’ minds without making update calls. Learn to embrace these tips and find out you may have been missing!

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Replay of Shally on Fordyce TV!

by on Aug. 19, 2009


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Here is a replay of yesterday’s Fordyce TV episode with Shally Steckerl. Among many other topics, he talked about reverse-engineering Internet sourcing, new research techniques, and how he gets insider details like key names and job titles. The show is just over 30 minutes and includes Shally’s questions-and-answers with viewers who chatted with him live during the show.

(If you have ideas or requests for topics you would like Shally to cover in his next episode, leave a comment here and we will pass the ideas along!)

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Fordyce TV: Shally on Client Prospect Sourcing!

by on Aug. 11, 2009


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shally_hYou’re invited to chat and learn with Shally Steckerl on Tuesday, August 18 during our next episode of Fordyce TV.

The show, which starts promptly at 2pm ET, will explore Shally’s best client prospect sourcing tips.

Shally will show us how he has reverse-engineered his world-famous Internet sourcing and research techniques and uses them to uncover business leads and hiring managers. Shally will talk about how he gets insider details, including key names and job titles, contact details, internal promotions/moves, and other intel to better prepare himself for the cold call.

The show will be held at 2pm on Tuesday the 18th on www.fordyceletter.com (right before the show you’ll see a small TV logo — click the white arrow in the box and enjoy the show — if you don’t see the box at 2, try refreshing the screen once or twice until you see it). There will be a live Q&A session via the chat box with Shally after the presentation, too, so come prepared with questions.

Replay of Lynn Hazan’s ‘Storytelling’ Episode

For those who wanted to watch a replay of our most recent episode of Fordyce TV with Lynn Hazan, you can check that out here! (Note: the audio is out for the first minute only.)

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Arbita Acquires The Staffing Institute

by on Aug. 3, 2009


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arbita_logoRecruitment marketing services company Arbita has acquired The Staffing Institute, a nonprofit organization that provides companies with best-practice information and resources.

Arbita says it plans to incorporate The Staffing Institute within Arbita Consulting and Education Services, which provides workshops, self-help products, recruiter and sourcer development, and consulting.

Fellows and advisors of The Staffing Institute include, among others, Gerry Crispin; Wendell Williams; and Charles Handler.

In semi-related news, Shally Steckerl, Arbita executive vice president, will be hosting an episode of Fordyce TV on Tuesday, August 18.

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Fordyce TV: A Case Story Approach to Recruiting

by on Jul. 30, 2009


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In any economy, candidates have to be enticed to take new jobs, and clients have to believe in the value of using a recruiter.

How do you get their attention long enough to make your pitch? Advertisers and movie-makers know that if you can draw in an audience with a compelling story, they will be more receptive to your message. What’s your recruiting story and how are you communicating it?

Join us on Tuesday, August 4 for the next episode of Fordyce TV — Lynn Hazan, recruiter and professional storyteller, will show how to use storytelling techniques to better communicate with candidates, clients, and new business propects. Hear examples of when stories made a difference in her recruiting practice, and begin to consider how to make effective use of your own recruiting stories.

The show starts promptly at 2pm ET on www.fordyceletter.com (right before the show you’ll see a small TV logo — click the white arrow in the box and enjoy the show — if you don’t see the box at 2, try refreshing the screen once or twice until you see it). There will be a live Q&A session via the chat box after the presentation, too, so come prepared with questions.

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Replay of Neil Lebovits on Fordyce TV

by on Jul. 22, 2009


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Here is the video replay of the first appearance (we hope the first of many!) by Neil Lebovits on Fordyce TV.

In his dynamic presentation, Neil discussed the “real” perm fee negotiation secrets you may have never thought about. He shared the concept, closes, analogies, and potential scripts that can go along with it. He also took time to answer viewer questions at the end of his presentation.

For those of you who missed the live presentation — or those who want to view it again — enjoy the show!

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Fordyce TV: Perm Fee Negotiations

by on Jul. 16, 2009


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Neil Lebovits, CPA, CPC, CTS — a Fortune 500 Staffing industry executive turned trainer — will join us on the next episode of Fordyce TV! Mark your calendars for Tuesday, July 21 — Neil will be talking about the “real” perm fee negotiation secret you may have never thought about.

In this fast-paced, highly energetic, information-packed episode, Neil will “go back to the basics” to share a technique that most recruiters, let alone clients, don’t even think about.

“You can never be overpriced when it is always the customer who will later decide if they WANT TO PAY THE PRICE,” he says.

It’s a simple but seldom used close that works almost every time, he adds.

“If what they fear now is true — that you are indeed overpriced — then they will indeed not hire your person later. However, if they are wrong now, then they will be thrilled that they saw your person!”

Neil will share the concept, closes, analogies, and potential scripts that can go along with it. This is a great method that can also incorporate all of your proven “fee closes.”

The show starts promptly at 2pm ET on www.fordyceletter.com (right before the show you’ll see a small TV logo — click that box and enjoy the show — if you don’t see the box at 2, try refreshing the screen once or twice until you see it). There will be a live Q&A session via the chat box after the presentation, too, so come prepared with questions.

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Fordyce TV: The 7 Levels of Business Development and How to Prosper in Each

by on May 29, 2009


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It’s tough enough to do business development in a growing economy. In a recession, knowing who to talk to with the right message is critical to your success or even survival. In our upcoming episode of “The Talent Game” with Jon Bartos, be prepared to learn all about the following:

  • The 7 Levels of Business Development…from easiest to toughest, and why you need to go after the low-hanging fruit first.
  • How to get more business from existing accounts.
  • Developing a Business Development Plan that will provide you with synergies.
  • Techniques to approach each new prospect based on which level of business development you go in at.
  • Having your clients sell for you to make it easier to get new business.
  • How and when to widen your markets.

In this fast-paced, information-packed, 30-minute Fordyce TV episode, Jon will share how he *really* prospers in this economy and what you can do for similar success.

The show starts promptly at 2pm ET on www.fordyceletter.com (right before the show you’ll see a small TV logo — click that box and enjoy the show — if you don’t see the box at 2, try refreshing the screen once or twice until you see it). There will be a live Q&A session via the chat box after the presentation, too, so come prepared with questions.

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Fordyce TV: Top 5 E-Marketing Tips in a Challenging Economy

by on May 14, 2009


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Popular trainer Jeff Kaye, of Next Level Recruiting Training fame, is hosting another episode of Fordyce TV on Tuesday, May 19.

This time, he’ll chat about the Top 5 E-Marketing Tips and marketing strategies with Darren McDougal, Partner and Director of Marketing with Next Level Recruiting Training.

Jeff and Darren will share ideas and techniques that have propelled their company to a leader in recruiting training industry in less than two years.

If you’re looking for new ways to manage your website presence, while building better search engine results and connect with audiences in new ways, you need to watch this.

In this challenging economy, we’re all trying to do more with less — and find new ways to reach clients and candidates.

It’s all based on solid branding and building on that foundation.

You will also find out about a “digital briefcase” and what’s should be inside. Then, you’ll learn new techniques, different approaches, and touch the surface of an emerging communication that will prove to be the new “killer” application.

In this fast-paced, information-packed, 30-minute Fordyce TV episode, Jeff and Darren will share what marketing communications tools are available and which ones will have the most impact in 2009…and beyond.

The show starts promptly at 2pm ET on www.fordyceletter.com (right before the show you’ll see a small TV logo — click that box and enjoy the show — if you don’t see the box at 2, try refreshing the screen once or twice until you see it). There will be a live Q&A session via the chat box after the presentation, too, so come prepared with questions.

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