
Before I persuade you that Facebook is the most amazingly powerful medium with which to transform your recruiting practice, let’s review what we’ve worked on so far in this series.
First, we established that improving recruiting performance is our only goal. If social media can help us do that, then we’re interested.
With that in mind, there can be no question; LinkedIn is the leader of the business pack. And, even if a recruiter uses it for nothing else than to collect stunning recommendations from raving fans, we’ve made progress. If you’re only going to invest in one form of social media, LinkedIn is it.
Blogging comes next. If I want to know you, I should be able to fill that need by reading your blog. Even the smallest, most random investment in writing a blog can be an awesome source of progress. And, if you have the dominant blog in your space, you’ll win business that you can’t win in any other way.
Our last lesson was about email marketing and the power this gives you to reach out and win the treasured status of domain expert in your space. Your newsletter will help your prospects come to know you, and this awareness of you will warm up your cold calls. Your newsletters make doing business with you easy, and comfortable.
And that brings us to this week’s medium, Facebook.
















