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The Fordyce Letter

Straight Talk for the Recruiting Profession


Articles tagged 'coldcalling'

Industry News

Are We Nearing A World Without Passives?



Job seeker motivations linkedin 2014

Talent trends overGetting the cold shoulder from your LinkedIn prospects? Maybe it’s just bad luck that you’re sourcing for high demand candidates who may be in that rarefied category called “super passive.”

Most of the workers of the world who visit LinkedIn are open to a new job and, in the U.S. 43% of them are open to talking to recruiters. Even the ranks of the super passives are in decline, dropping 25% globally (from 20% to 15%) since a survey in 2012.

In the largest survey the business networking site has undertaken, more than 18,000 LinkedIn visitors shared their attitudes about job prospecting and career satisfaction. Several hundred from each of 26 countries participated, in many cases expressing very similar feelings about how actively they are looking for a new job and what it is that would prompt them to make a switch. (The full report is available

Cold Calling, How-To

Working With Gatekeepers and Candidates



2-minute coaching

Editor’s note: Monthly in The Fordyce Letter Gary Stauble addresses issues of importance to every recruiter. In this column reprinted from the March issue, Gary tackles gatekeepers and presentations.

Topic #1: Getting Past the Gatekeeper

So you’ve done the work of tracking down the name of a key individual and now you’re about to make that all important call but you’re worried about being questioned by a gatekeeper. Here are some ideas for making sure that your call gets put through:

Cold Calling

Yes’ Could Mean ‘No,’ So Just Talk To Me



fordyce-default

Just talk to me.

I saw a post in a sales group on LinkedIn: “How do you generate leads of potential customers in B2B, industrial products, raw materials or semi-finished products?”

Actually it was a poll and 33% said they did geographical screening/searching; 33% said they used fairs, ads, associations, the web and etc.; and 33% said they used “other,” but it didn’t say what “other” was.

I bet it’s cold calling.

You can take the poll here and view the collective wisdom of others immediately.

Cold Calling

Few Recruiter Messages Get Returned the Same Day – Or Ever



survey on calls being returned

If you rarely get a same day call back from a candidate or a client, it’s not you. Less than 5% of recruiters report getting their calls returned the same day.

Count yourself lucky is you get your calls returned at all. One survey by a messaging service said only 33% even listen to messages from business contacts. From numbers they don’t recognize, a mere 18% will listen.

That doesn’t mean they bother to return them. Some surveys of cold-call response rates found that one-in-twenty messages will get a response. The longer the message, the lower that response rate goes. Improving the call back percentage, even by only a few points, can make a big difference in client acquisition. Improving both the number of calls in which you actually speak with a live person, as well as improving the percentage of call backs is the key part of Jim Domanski’s session at the upcoming Fordyce Forum.

Cold Calling, How-To

Getting the Recruit To See You As A Counselor



Cold calling logo

Note: This is the final part of a four part series on cold calling. In part one, Terry talked about the first 30 seconds of making a cold call. Three goals must be achieved in that time, he said: Get attention; Avoid rejection, and; Establish a dialogue. In part two, Terry explained how to begin a dialogue with a client explaining why it is you called them and what you can do to help them. Last week he offered a number of openings that will get the attention of a candidate, even one who’s been hearing from other recruiters regularly

Setting a proper frame of reference with a recruit should be a primary objective during your first in-depth discussion. This will determine whether or not the recruit views you as an asset or a liability.

For the purposes of this article, we will define a recruit as someone with whom you have initiated the first contact, and someone who, at the point of that initial contact, was not actively seeking a change in employment.

Remember: The decision a recruit makes will impact their life to a greater degree than it will impact yours.

Keeping this in mind, it is imperative for you to quickly identify with the recruit any and all potential motivations they may have for a possible job change. This can best be accomplished by asking certain questions. The answers will quickly establish a realistic frame of reference between the two of you, and serve as a foundation for your relationship.

Cold Calling, How-To

Here’s How To Grab That Hot Recruit’s Attention Fast



Cold calling logo

Note: This is part three of a four part series on marketing calls. In part one Terry talked about the first 30 seconds of making a cold call. Three goals must be achieved in that time, he said: Get attention; Avoid rejection, and; Establish a dialogue. In part two, Terry explained how to begin a dialogue with a client explaining why it is you called them and what you can do to help them. The final part will be posted next Thursday.

Have you ever experienced any of the following responses when making your opening comments on a cold recruiting call (not referred by a third party)?

  • “I get calls from recruiters all the time. Take me off your list and don’t call again.”
  • “Tell me the name of the company and I’ll tell you whether or not I’m interested in listening to you.”
  • “I’m not interested in changing jobs.”
  • “How did you get my name?”

When statements like these interrupt your opening comments, it is typically an indication that the targeted recruit has had one or more negative experiences with recruiters and/or you have seriously mispositioned yourself on the call. Although you have no control over the recruit’s previous experience with recruiters, you can and should control your positioning on the call. This positioning begins with your opening comments, which should contain the reason for your call. If your reason for calling does not position you as having something of value for the recruit, they will immediately begin to implement an exit strategy from the call. When this occurs, the recruit stops listening and your call has little chance of success.

Cold Calling, How-To

How-to Dial For Dollars After You Email For Interest



3 Keys illustration teleprospecting

Note: If you’re serious about drumming up new business by tele-prospecting, Jim Domanski says “you absolutely, positively need to integrate emails into your approach to the market.” He detailed how to do that in “Six Steps to Emails That Get You the Call.” Today, Jim explains how to use the phone to follow-up on the email and seal the deal. Before you read this, review his previous article to refresh your memory. Jim will be presenting his telephone prospecting workshop at this year’s Fordyce Forum in June. To learn more about the year’s conference check Fordyce Forum 2013.

Be careful how you approach your prospects. Take it a step at a time and work in small batches. First, build a list of about 20-25 names. This is a manageable number when you are trying to coordinate a mail out program with a telephone follow-up program. (Depending on your other tasks and responsibilities your email campaign might be sent to more or less.)

Send your emails out either the day before you call or several hours before your scheduled call. This gives your prospect time to see and read your email. It also gives them time to digest your message; give it some consideration. Whatever the case, you want to make your follow-up call after no more than 24 hours. Your email was designed to catch your prospect’s attention, but that attention span is short. Strike while the iron is hot.

Cold Calling, How-To

Here’s How To Give Your Prospect A Reason to Hear You Out



Cold calling logo

Note: This is part two of a four part series on marketing calls. Last week, in part one, Terry talked about the first 30 seconds of making a cold call. Three goals must be achieved in that time, he said: Get attention; Avoid rejection, and; Establish a dialogue. The remaining parts of the series will publish on each of the next two Thursdays.

In our last article we stated, “The most critical skill set to develop is not getting people to listen to you. Rather, it is the skill of getting them to talk with you, to open up, to willingly share the specifics of their individual situations”. Many times on an initial marketing call (cold call), the first step of this process of “… getting them to talk with you …” can be accomplished by explaining the reason for your call.

Think in terms of the person you are calling. Put yourself into their position and you will understand that your call (as well as any unplanned call) will be viewed as an interruption to their busy workday.  Therefore, you must give them a reason to listen, you must stimulate in them an interest or curiosity, and you must engage them willingly in a two-way business dialogue.

Business, Cold Calling, How-To

You Have 30 Seconds to Answer: ‘Why Are You Calling Me?’



Cold calling logo

Note: This is part one of a four part series on cold calling potential clients. Each part of the series will appear on successive Thursdays through March 14.

Whether you are making an initial marketing call or a cold recruiting call, you have approximately 30 seconds to do three things:

  1. Gain the individual’s attention;
  2. Eliminate (or at least not create) a reflex rejection;
  3. Change the dynamics from a monologue to a dialogue.

The ultimate success of your call depends on your ability to accomplish all three of these objectives in a brief period of time. If you fail to accomplish any of these objectives, the individual you are calling will immediately begin to exit the call. Once this occurs, it is very difficult to turn them around.

Ask Barb, For Managers

How Do I Get My Recruiters Back On the Phone?



Ask Barb

Dear Barb:

How do I get my recruiters to get back on the phone? All they do is email and text which is not the best way to build profitable relationships. They tell me I’m old fashioned, but we are not hitting goals set. How do I prove the value of calls?

Steven M., St. Louis, MA

Dear Steven: