How much consistent success would you, could you earn if every top performing, most sought-after candidate in your niche (or your chosen market) knew about you, loved you and the way you treated them as an executive recruiter?
Well, believe it or not, once upon a time, third-party recruiters earned fees from candidates as well as from client companies. And I am here, after 31 glorious years, to explain how, by living and working thru the tail end of that APF or Applicant Paid Fees era, I maintain a posture of candidate advocacy that benefits me tremendously, and how it can work the same for you.
The net-net of my philosophy is to place as much value in developing, maintaining, nurturing and honoring the relationships you enjoy with candidates as you do with hiring authorities. After all, once you know that a client is sincerely interested in hiring one of your candidates, doesn’t that candidate become your protected product that you believe in to the max? And isn’t it feasible, as it is evident for me, that if you stay in the search/placement industry long enough and consummate enough placements, that some of your placed and coveted candidates will become your next clients? The reality is that by positioning yourself as an objective adviser, as opposed to an omniscient persuader for the candidates you recruit, you will create a successful, self-sustaining executive search desk and practice.