
In our last lesson, we discussed the credibility power that LinkedIn gives you on the phone, especially from your raving fans’ strong recommendations. We can summarize that power by its ability to credibly convey to your prospects exactly what you do and what benefits your clients and candidates receive by working with you. This month, we’re going to consider the second medium that will empower your telephone selling success: blogging.
I’ll introduce blogging to you first, in precisely the same way it was introduced to me. Then, we’ll walk through the steps you must take if you’re going to ensure a powerful return on investment.

















