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Straight Talk for the Recruiting Profession


Articles tagged 'barbara bruno'

The Radical Recruiter, Uncategorized

Fordyce TV: A Recap of Barb Bruno’s ‘No BS!’



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Many thanks to Barb Bruno for her fantastic appearance on Fordyce TV. If you have a job order flow, check out Barb’s tips for success, such as reactivate past clients, develop a client-referral program (“Our client referrals tripled,” she admits, after her firm instituted such a program), and pull out every candidate application form in the last six months.

“Quit reading the newspapers,” she says. “Don’t think that because a company is laying off that is not a company you can recruit for. There are job orders out there. Quit listening to the news!”

If you missed the show, you can catch the recap here:

Next week, Fordyce TV returns on Tuesday, March 17 at 2 ET with Jeff Kaye. He will have special guest Karen Pickens, and together, they will explore the top 10 ways to maximize your current team today and get the most out of your current team tomorrow.

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No BS! Double Your Job Order Flow in 30 Days?



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Just 30 days to double your job order flow? Seriously? Barb Bruno, who takes the stage on Fordyce TV on Tuesday, March 10, says it’s a no-brainer. For starters, she says you should reactivate past clients.

“You have a history of success, you have inside information, and it’s easier to reactivate than land a new client,” she says.

Also, Barb says you have to develop a system — which includes getting your name in front of prospects 6 times in 9 weeks and indicating your strong desire to represent them.

During her live presentation, Barb will also share ways to set yourself apart from your competition by:

  • Getting interview times – guaranteeing sendouts.
  • Identifying the PAIN.
  • Sending a copy of the job description to everyone in the interview process.
  • Getting a SPECIFIC target date to fill the position.

Tune in to “No BS with Barb Bruno” on www.fordyceletter.com at 2pm ET on Tuesday, March 10, and learn even more ways to double your job order flow. Stick around after the show and Barb will answer your questions LIVE!

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Barbara Bruno – Good As Gold Training CEO



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Barbara Bruno, CPC brings with her over 25 years of experience in search, retained search, contract, temp, and training. Her expertise has covered most specialty areas and from 1996 – 2000 she was the VP of training for a publicly held company in Dallas employing over 500 recruiters specializing in IT, Telecom, Engineering, and upper-level management searches. Her training improved sales for first-year rookies over 150% and increased production for seasoned recruiters by an average of 35% company-wide!

She also owns Good as Gold Training and Development, Inc., which specializes in training for the employment and sales professions. Her scope of knowledge includes direct placement, retained search, temporary placement, and contract. Her programs on attracting, hiring, training, and retaining top producers has been presented to many Fortune 500 companies in the Midwest. She has also been a contributing author for countless articles and books, including the “Five O’Clock Club Job Finder Series,” written by Kate Wendleton of New York.

Barbara partnered for four years with a public company in Texas, opening offices in Houston and Dallas. She then accepted the additional responsibility to become their National Director of Training. Her training methods were rolled out company-wide and rookies hired experienced a dramatic increase in production during their first six months of employment. Senior recruiters were taught how to reach their next level of production.

In 1999, Barbara also released her new series of books titled The Four Carat Series, which includes four books for recruiters and two for working managers/owners. Training CDs were released in April of 2001, and recruiting classes were launched through e-college on the Internet. Barbara still finds time to successfully work a desk in between her many speaking engagements across the country. She takes the time to “give back” and has been an active volunteer in the employment associations of Indiana and Illinois, as well as nationally. In fact, Barbara is the only employment professional to be awarded top honors by her peers in two states. She received the Ancil T. Brown Award in Indiana and the Lincoln Award in Illinois.

In 1997, Barbara had the honor of serving as the Chairman of the Board for the National Association of Personnel Services (NAPS). At a recent NAPS Conference, Barbara was only the thirty-third person in history to be awarded the Harold B. Nelson Award, which is the highest national award given to an employment professional. The fact that she still works a desk is very obvious in the way she presents her material. Her training methods are proven and current, and her ideas can be put into action immediately to help increase sales.