Several months ago I tuned into a Twitter conversation coming out of a conference Greg Savage held, the general gist being the importance for recruiters in having a social media strategy.
The point of this article is not to regurgitate what he discussed or argue whether social media is important or not. I will let you check out what Mr Savage has to say himself. I don’t want to be accused of copying off the bright kid in class!
But it prompted me to dispel some myths about what a social media strategy actually is, or more importantly what it is not. From what I see, a lot recruiters and their employers think they have a social media strategy in place, but in reality they don’t. So, what is not a social media strategy?