Monster took another step last week in its drive to become more social adding a “friends” connection to the thousands of listings on its jobs board.
Almost a year after launching BeKnown, its Facebook-based business network and competitor to BranchOut, Monster is now enabling its network members to see who they know at companies offering jobs on Monster.com.
It works just as you expect: Job seekers searching Monster are invited to “See who you know.” A click pops up a list of their BeKnown connections who work at the company. Those not already on BeKnown get an invitation to join, needing only a Facebook login.
This is not likely to be a significant benefit to search firms or 3rd party recruiters. Typically, these searches are confidential, and rarely are they posted to the general interest commercial boards, anyway. However, it’s clearly an effort by Monster to be more competitive with BranchOut and LinkedIn.