Welcome to The Fordyce Letter:

The Fordyce Letter

Straight Talk for the Recruiting Profession


Ask Barb

Ask Barb, For Managers

My Team Isn’t Producing. What Do I Do?



Ask Barb

Dear Barb:

I’m frustrated by the results this year. I know my sales team could produce more. How do you light a fire under people without having them walk out the door? They are never on the phone and seem to think sending emails and texting is just as effective. They also spend way too much time on social media sites, job boards, and searching our database rather than calling possible candidates to place.

I’m at my wits ends and really don’t know how to motivate my current team. There are times when I think I should fire everyone because I could make more money just producing by myself. How do you motivate your team?

Walter M.
Detroit, MI
Ask Barb, Motivation

Need More Balance? Discuss it With the Boss



Ask Barb

Dear Barb:

I’ve been a big biller for most of my career. I just returned from maternity leave and I find I don’t want to put in the effort or hours it takes to become a top producer. I tried to explain this to my manager, but he is convinced I’m just sleep-deprived and will return to being his #1 producer this year. It’s not going to happen, my priorities have changed and my husband earns great money, so I don’t need to earn what I’ve earned in the past.

I don’t want to quit, but I’d rather work for someone who is not pressuring me on a daily basis to produce numbers I feel are unreasonable considering I have a four-month-old daughter. My co-workers even feel my manager is out of line. I know you were a single mom and would really value your advice.

Judy C.
New York, NY
Ask Barb, The Business of Recruiting

How Long Do I Wait For First Production?



Ask Barb

Dear Barb:

How long do you give a new recruiter, before you realize you may have made a bad hiring decision? My new recruiter has had no production going on five months, but he seems to be close to closing his first deal. I hate to lose the money I’ve invested so far in his compensation and training. How much longer should I ride this out?

Barry N.
Fort Lauderdale, FL
Ask Barb, Sourcing

Use the Job Boards to Get Referrals



Ask Barb

Dear Barb:

Our biggest client has told us that they don’t want us to use job boards to find candidates. They have in-house recruiters that were hired to screen resumes sent to their website postings and job board ads. How do they expect us to find candidates if we don’t use job boards? We still find candidates that their inside team doesn’t.

Michelle D.
Alpharetta, GA
Ask Barb, Candidates

The 5 Questions to Ask to Reduce Your Turndowns



Ask Barb

Dear Barb:

In the past three months, we had several deals not close that we thought were a sure thing. When I reviewed each deal, I couldn’t pinpoint any one thing we were doing wrong. This has been frustrating for not only me but my recruiters. Is there anything you can advise that might help us avoid offer turndowns?

Thank you.

Steven Z.
Chicago, IL
Ask Barb, For Managers

Managers Must Teach Fishing



Ask Barb

Dear Barb:

I’m managing a team of five recruiters, but I’m still responsible for my own production. Most of my day is spent answering questions, making matches and hand-holding my recruiters. I can’t stop helping them because without my help we would not hit goals.

My owner only cares that goals are reached, but I don’t know how much longer I can carry the office or work the hours I’m working. I like the override I’m getting paid, but I could actually make more money if I only focused on my production.

Should I walk away from being a manager?

Joe D.
Topeka, KS
Ask Barb

Call People? Talk to Them? What A Concept!



Ask Barb

Dear Barb:

How do I get my younger recruiters to make phone calls? They are convinced that our candidates will only communicate by text or email, but I believe this is the way my recruiters want to communicate. They look at me like I’m a dinosaur and don’t listen to my advice. They are not hitting their goals, so how do I force the issue?

Amanda H.
San Jose, CA
Ask Barb

Go After the High Margin Business



Ask Barb

Dear Barb,

We are a light industrial staffing firm and have been in business for 10 years. Two years ago, I heard you suggest that we consider business that is high margin. I didn’t take your advice and now our margins are decreasing and I don’t even know what the Affordable Care Act  is going to do to us.

Can you define what you meant by high margin business? I don’t know that I will be in business next year at this time, if our margins continue going south. Some of the big guys in our business are the ones who are responsible for driving rates down.

Tom F.
Cleveland, OH
Ask Barb

Responsive Design: Making Your Website Mobile Friendly



Ask Barb

Dear Barb,

I recently attended a webinar you provided where your technology partner Matt gave an outstanding presentation on social media, responsive websites, Facebook advertising and much more. What is the difference between a responsive website and a mobile site? Also, did he say if I post something on my website, it could automatically be posted to our social media sites? Can you also provide me with his contact information?

Nancy P
Indianapolis, IN

Dear Nancy,

A responsive website allows users to access your website using any device, computer, tablet or cell phone. The information is automatically sized to fit the specific device being utilized. Yes, there is a way to set up your website where your job postings automatically are posted to social media sites. You can reach Matt at matt@staffingandrecruiting.com I’m glad you enjoyed his presentation and I plan to have him conduct a webinar for us at least quarterly. One of the most effective, least expensive websites you can create is a responsive website done in WordPress.

Barbara J. Bruno, CPC, CTS

Ask Barb

Are Your Recruiters W-2 or 1099?



Ask Barb

Dear Barb,

I have my recruiters all working on a 1099 and at a recent conference I heard you say that they may not qualify as an independent contractor. Can you explain further?

Stephen Z.
New Orleans, LA

Dear Stephen,

Talk this over with your accountant and go to IRS.gov and print out the various requirements which must be met in order for someone to qualify as a 1099 employee. If they do not meet 100% of the qualifications listed, you need to deduct payroll taxes. Better safe than sorry.

Barbara J. Bruno, CPC, CTS