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The Fordyce Letter

Straight Talk for the Recruiting Profession


Articles by XtremeRecruiting

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Stacy Ethun, Big Biller, Industry Leader



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Stacy Ethun is the owner of Park Avenue Group, an Executive Search and Recruitment firm located in Orlando, Florida. Park Avenue Group is a part of the MRI (Management Recruiters International) network, the largest Executive Search firm in the world.

Stacy opened her office in January of 1998. Given her nineteen years experience as an executive with several well-known financial institutions, Stacy created a niche in the recruiting industry by specializing exclusively in the Financial Services Industry.

In her first full year in business, Stacy won national recognition with the “Rookie Office of the Year” award. In her second year, she won “Top 10 Billing Manager” out of 880 offices and “President’s Club” which is represented by the top 25% of all offices within the MRI network. Stacy has maintained President’s Club status every year thereafter. She is frequently called upon to speak at both Regional and National conventions to share her passion and success for the recruiting industry.

In 2005, Stacy was nominated to the Pinnacle Society an organization that recognizes the highest levels of achievement nationally in Executive Search. In 2006 she was nominated and approved as a member of their Board of Directors.

In 2006, Stacy joined the “Million Dollar Club”; one of 26 – $1mm+ executive search professionals known in the United States.

Stacy works on a National level locating top talent for several large and small banks in all areas of financial services but with a particular emphasis on Executive, Senior and Middle Management, Retail, Commercial and Corporate Lending, Trust, Private Banking, Treasury Services, Marketing, Operations and Investment Services.

Stacy has an MBA from the Crummer Graduate School at Rollins College and a BS in Psychology from Florida State University.

Stacy contributes her success to a dogged determination to succeed. Her high ethical standards and commitment to excellence have proven to be a solid combination, creating a win-win for her clients, candidates and her staff.

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Mark Demaree – President Top Echelon Network



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Mark Demaree is the dynamic President of the Top Echelon Network, founded in 1988 and created to help executive recruiters fill their clients’ needs with qualified candidates. With close to 600 firms across the country as Preferred Members, Top Echelon offers a tremendous opportunity for recruiters to make split placements with one another. He also leads Big Biller, software for both Top Echelon members and others which has arguably become the leader in online recruitment software.

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Barbara Bruno – Good As Gold Training CEO



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Barbara Bruno, CPC brings with her over 25 years of experience in search, retained search, contract, temp, and training. Her expertise has covered most specialty areas and from 1996 – 2000 she was the VP of training for a publicly held company in Dallas employing over 500 recruiters specializing in IT, Telecom, Engineering, and upper-level management searches. Her training improved sales for first-year rookies over 150% and increased production for seasoned recruiters by an average of 35% company-wide!

She also owns Good as Gold Training and Development, Inc., which specializes in training for the employment and sales professions. Her scope of knowledge includes direct placement, retained search, temporary placement, and contract. Her programs on attracting, hiring, training, and retaining top producers has been presented to many Fortune 500 companies in the Midwest. She has also been a contributing author for countless articles and books, including the “Five O’Clock Club Job Finder Series,” written by Kate Wendleton of New York.

Barbara partnered for four years with a public company in Texas, opening offices in Houston and Dallas. She then accepted the additional responsibility to become their National Director of Training. Her training methods were rolled out company-wide and rookies hired experienced a dramatic increase in production during their first six months of employment. Senior recruiters were taught how to reach their next level of production.

In 1999, Barbara also released her new series of books titled The Four Carat Series, which includes four books for recruiters and two for working managers/owners. Training CDs were released in April of 2001, and recruiting classes were launched through e-college on the Internet. Barbara still finds time to successfully work a desk in between her many speaking engagements across the country. She takes the time to “give back” and has been an active volunteer in the employment associations of Indiana and Illinois, as well as nationally. In fact, Barbara is the only employment professional to be awarded top honors by her peers in two states. She received the Ancil T. Brown Award in Indiana and the Lincoln Award in Illinois.

In 1997, Barbara had the honor of serving as the Chairman of the Board for the National Association of Personnel Services (NAPS). At a recent NAPS Conference, Barbara was only the thirty-third person in history to be awarded the Harold B. Nelson Award, which is the highest national award given to an employment professional. The fact that she still works a desk is very obvious in the way she presents her material. Her training methods are proven and current, and her ideas can be put into action immediately to help increase sales.

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Frank Risalvato – Founder IRES



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Frank Risalvato earned his degree by paying his own way through college while working full time, graduating Cum Laude in 1984 from the New Jersey City University. He went on to a management career in the corporate world with California and New York based companies upon graduation. Having met exceptional recruiters that inspired him along the way while contributing to his early career success, he joined the staffing industry in 1987 … one month after the stock market crash of that year.

He founded IRES, Inc. in January of 1991 with the purpose of focusing on the refinement, advancement and perfection of the search process. Today IRES provides executive retained search, contingency staffing services and merger & acquisition consulting services to the property and casualty insurance, investment banking, and other industries across the United States.


Franks says the companies IRES has serviced now earn well over a combined one billion in additional annual revenue as a direct result of the professional contributions of hired talent IRES delivered and the resulting profit generated by such.

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Jordan Rayboy – Big Biller and Virtual Recruiting Master



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Jordan Rayboy is re-defining the recruiting industry by building his virtual search business with his wife Jeska while traveling the country in their Fleetwood RV. They have been on the road since September ’06, and thus far have been to 36 states, 3 Canadian provinces, got married on the beach in Santa Barbara, and are living their dream. This interview was conducted from his RV and aside from a few technical hiccups the message is golden.

Jordan spent six years with MRI, where he was a Top-3 national producer in the Sales Consultants division in 2003 and 2004, and Top-10 worldwide producer in 2005 and 2006. He was both Regional Rookie of the Year and Regional Account Executive of the Year for the South Atlantic Region in 2001 (billing $650K his rookie year), and was Regional Account Executive of the year again in 2003 and 2004. At an age of 27 Rayboy’s career cash-in totals more than $3.8 million, and he has averaged $840k annual billings over the last four years.

Jordan says “Rayboy Insider Search (RayboyIS.com) has a simple mission- helping our clients and candidates achieve their goals by building long-term relationships based on trust, professionalism, and results. We’ve placed over 350 top sales, technical, consulting, and management executives with both large industry leaders and VC-funded startups. We specialize in the storage market and are industry insiders. By being on the front lines talking to hundreds of storage professionals every day, we have unique insight on what’s going on in the market before news hits the street. We know who the top players are, both employers and candidates, and are the firm that they call FIRST when they need a search partner they can depend on. With our singular focus on storage, there is no firm that is better connected in this market. Whether you need to quickly scale out your team or are looking to make your next career move, no one can help you achieve your goals faster and more effectively than RayboyIS.”

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Video on Demand: Xtreme Cheeze



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Joel Cheesman is a well-known blogger of online recruitment topics, speaker, entrepreneur, and agent of change.

As an employee and insider of online job sites since 1997, Joel founded HRSEO in response to a growing opportunity to help employers learn what the big job sites already know: search engines rule.

Joel is an evangelist of search engine optimization and other emerging technologies and teacher of employers who want to outsmart their competition, drive targeted candidates to their openings, and greatly reduce recruitment budgets.

Joel is special consultant to .Jobs, the organization overseeing the sales, marketing, and distribution of the new dot-jobs domain.

Of Joel, industry guru John Sumser said, “Cheesman is applying [search engine marketing] ideas to our market. The tagline ‘You don’t need Monster when you have Google’ says it all. While we’re more inclined to think that every toolkit needs a full set of tools, we acknowledge the right of screwdriver manufacturers to claim that they have the only required tool.

“That said, Cheesman’s blog is a bit of fresh air. His company is a much-needed addition. Nice job.”

Prior to working in the Internet recruiting space, Joel cut his teeth in the political arena working in Washington, D.C., and managing congressional races around the country. Born in 1971, Joel is a 1994 graduate of Ball State University. He lives in Cleveland.

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Lou Adler – President, The Adler Group



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Lou Adler is the president of The Adler Group. His Amazon best-seller Hire With Your Head (John Wiley & Sons, 1997, 2002) started the performance-based hiring and selection movement. This was followed-up with the award-winning Nightingale Conant audio tape program, POWER Hiring: How to Find, Assess, Hire and Keep Great Talent (1998).

Adler is a noted recruiting industry expert, national speaker, and columnist for a number of major recruiting Internet sites including HR.com, ERExchange.com, Kennedy Information, Workforce magazine, and AIRS. Adler is a veteran recruiter and founder of CJA Executive Search. Adler’s early industry career included general management positions with the Allen Group, as well as senior-level financial management positions with Rockwell International’s Automotive and Consumer Electronics groups. Adler holds an MBA from UCLA and a B.S. in Engineering from Clarkson University, New York.

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Scott Love – RecruitingMastery.com – trainer/consultant



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Scott Love improves recruiter performance by getting them to think at a higher level and showing them a step-by-step system that anyone can duplicate.

Over 2,000 search firms and staffing agencies have invested in his training tools, seminars and consulting. Visit his website for free videos, training tools and articles at www.recruitingmastery.com. Scott is a graduate of the U S Naval Academy at Annapolis, Maryland, and is a tournament-winning poker player. He lives in Asheville, North Carolina, with his seven year old son and a very hyper dog named Honey Bear, who thinks she is a cat.

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Amybeth Hale – Research Goddess



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Amybeth began her career in research in the summer of 2002 as the sole researcher for an award-winning MRI-affiliated executive search firm in Ohio.

After that, she served as the Manager of Internet Research for a recruiting franchisor in Ohio where she provided research support to franchise offices and implemented, customized, and conducted training classes for contact management databases as well as passive researching techniques. She is currently a Sourcing Strategist for Waggener Edstrom Worldwide, a global public relations firm headquartered in Seattle, WA.

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Mark E. Berger – Internet Recruiting Guru



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Mark E. Berger, C.P.C., AIRS CIR has been in recruiting and staffing since 1979. He is currently the proprietor of Swat Recruiting (www.swatrecruiting.com), a firm supporting the technology needs of the recruiting and staffing industry. He is also a partner in Ramsey Fox, Inc., an IT services firm, and its predecessor, M.E. Berger & Associates, since 1986. He has been heavily involved in Internet recruiting and has become an expert on recruiting and sourcing products and services available to the recruiting industry and also has a high level of expertise in recruiter databases (ATS’s), including how these products add to the bottom line.

Mark also authors the Internet Recruiting column appearing monthly in The Fordyce Letter and is a frequent contributor to Top Echelon’s Networking News and Employment Marketplace. He has taken AIRS I and II training and has obtained the AIRS CIR designation. Mark is also on the board of directors for the Missouri Association of Personnel Services.