Welcome to The Fordyce Letter:

The Fordyce Letter

Straight Talk for the Recruiting Profession


Articles by XtremeRecruiting

Industry News

Jordan Rayboy – Big Biller



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Jordan Rabyboy is one of my recruiting heroes. Not only was this million dollar Big Biller rookie of the year at MRI when he first came upon the recruiting scene at Sales Consultants Plantation, Florida, but he has maintained his Big Biller status while being totally virtual and traveling around North America in a Motor Home. The Motor Home is his office, home and lifestyle he shares with his wife Jessica and their two dogs. His firm is RayboyIS.com

Jordan is above all things both humble and pragmatic. I recently had breakfast with him on his trip through Dallas  and asked him his views on the economy and what steps a recruiter needs to take to maintain, or even grow, their business along with what he does on a daily basis to keep up the momentum. His answers are candid, direct as well as a game plan for success.

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Barry Hinckley – President Bullhorn Software



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Barry Hinckley has over 20 years of entrepreneurial leadership experience and a passion for bringing people together, and he has helped establish Bullhorn as the largest and fastest-growing On Demand front-office software provider in the staffing and recruiting industry.

As Bullhorn’s president and the driving force behind Bullhorn’s sales to more than 1,400 customers around the world, including some of the largest global staffing firms, Barry’s work includes evangelizing the role and impact technology can have on the staffing and recruiting industry – an industry that is undergoing radical changes. Barry travels the country arming staffing firms with affordable, customizable On Demand integrated front-office software; his goal of creating the “global neural network of hiring” is becoming reality as hundreds of new companies begin leveraging Bullhorn every year to manage data and share information.

Under Barry’s leadership, Bullhorn has achieved year-over-year revenue growth, making Bullhorn one of the Boston Business Journal’s “10 Fastest Growing Private Companies” in Massachusetts for three consecutive years.

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Shally Steckerl – CEO JobMachine.net



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Shally Steckerl started his career in technical recruiting in 1996 and has experience consulting with and building sourcing organizations at many Fortune 500 companies such as Microsoft, Google, Coca-Cola Enterprises, Cisco Systems and Motorola. From early in his career he has developed techniques that dramatically increase recruitment productivity and allow companies to exploit the Internet. He has been teaching those techniques to staffing leaders since 1998. Shally is a proven leader in the development and implementation of Best Practices in Centralized Sourcing and research organizations.

Mr. Steckerl is the Founder and Chief CyberSleuth of JobMachine, Inc. (www.jobmachine.net) the premier provider of sourcing consulting services and research training. During his time with Microsoft he managed the research arm of their global centralized sourcing and research team. Previously, he consulted at Google where he built a central sourcing organization that produced 100 hard to find female Engineering hires per quarter in extremely demanding, technically advanced disciplines.

The advanced methods he practices and teaches have been replicated throughout many large corporate organizations worldwide. With ten years of experience in all aspects of Recruiting, Shally is capable of assessing, teaching, mentoring and implementing successful global Recruitment methods. Because of his passion for the Internet as a recruitment tool and his continually innovative methods, Mr. Steckerl has developed a reputation as an authority in Internet search, and a pioneer in recruitment research. An accomplished author, consultant and trainer, Mr. Steckerl is a frequent contributor to many industry forums and speaker at leading conferences.

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Paul Forster – CEO Indeed.com



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Paul Forster is CEO and co-founder of Indeed, a search engine for jobs that pioneered a radically improved approach to job search. Since 2004, Indeed has given job seekers free access instantly, in a single search, to millions of jobs from thousands of company websites, job boards, newspapers, blogs, and associations. Indeed was selected by Time magazine as one of the Top 10 Websites in 2007 and by PC World as one of the Best 50 Websites.

Indeed won a 2008 Weddle’s Users’ Choice Award and was named the Best Job Search Engine by Job-hunt.org. Paul previously co-founded Jobsinthemoney, the leading finance jobsite, which won the Forbes Best Finance jobsite before being acquired in late 2003. Prior to that, Paul was an investment manager at the International Finance Corporation and an executive at De Beers. Paul holds an MBA from INSEAD business school as well as Masters degrees from Cambridge and Oxford Universities.

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Greg Doersching – Recruiter, Trainer, Speaker



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Greg Doersching is Managing Partner and Founder of The Griffin Group, a National Search Firm working in the direct hire placement industry. For the past 13 years, Greg has been recognized as one of the most cutting-edge voices in the recruiting industry. He is an International Trainer and has presented for the National Association of Personnel Services, American Staffing Association, and the Association of Canadian Search, Employment and Staffing Services. He is consistently rated as one of the top presenters for each conference. He has done numerous Regional, State and Local presentations. Recognized as one of the “Top Producers” for the state of Wisconsin – Greg received the “Dare to Soar” Award for increasing billings over 300% in a single year. He served for 2 years as the President of the Wisconsin Association of Personnel Services and now sits on their Board of Directors. He is an avid fisherman and hunter and has been known to trade consulting services for a chance to go hunting or fishing in new places.

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Michael Gionta – Big Biller, Recruiting Trainer, Consultant



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Michael Gionta opened his firm, The Hudson Group, in early 1990. Between 1990 and 1996 Michael cashed-in $1 million as a billing manager. Frustrated, and wanting more, he drastically changed his approach to both the client and candidate side of the business. The result?

Michael cashed in over $5.6 million between late 1996 and the end of 2001, when he came off a desk. During that time, he ranked as a top 10 billing manager three times in the Management Recruiters International system, ranking as high as second in 2000 with cash in on his desk in excess of $2 million. In 2001, Michael made the strategic decision to grow his firm instead of developing his individual recruiting practice. Training his team on the techniques that launched him, he developed an office that ranks in the top 3% of MRI offices. He was ranked the eleventh fastest growing IT search firm in the country.

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Harry Joiner – Recruiter and Blogging Super Star



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Harry Joiner is a management recruiter based in Atlanta. As the son of a cofounder of one of Georgia’s largest privately held companies, Harry has spent his entire life studying how small businesses become hugely successful.

Harry’s articles on marketing and management have appeared in Institutional Distributor magazine, Optimize, Information Week, Competitive Edge, Logistics Today, Inbound Logistics, Law Marketing.com, CPA Marketing Report, Six Figure Jobs, ERP Tips, and many other industry-leading publications.Harry’s weblog MarketingHeadhunter.com is one of the top marketing weblogs in the world.

Harry holds a BA from the University of Georgia and an International MBA from the University of South Carolina. His work experience includes expatriate assignments in Europe, the Caribbean, and South America.

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Alan Whitford – UK Recruitment Thought Leader



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Alan Whitford has 25 years experience in Recruitment, Human Resources and Technology Solutions. He is known as a thought leader in Europe on creating and managing recruitment strategies with the aid of Internet technologies. Alan managed the identification and selection of HR and Recruitment solutions vendors for Times 100 companies. Alan is a founding Board Member of European Chapter of HR-XML Consortium and founding member of the UK Online Recruitment Marketing Council (ORMC). Author of the highly acclaimed Guide To On-Line Recruitment, published by Personnel Today .

Hi current focus is the Recruitment Community Europe where he is Co-Owner/Co-Founder Alan says “As the global community continues to shrink, the role of recruiting gets more complex. Recruitment Community Europe has been established to serve the European staffing and recruitment sector with a range of vertical community applications and services. Our aim is to partner and stimulate debate, best practices and knowledge sharing within the European Recruitment community. The business has launched with its signature event, the annual Global Recruitment Conference 2008 (www.globalrecruitmentconference.com) in Amsterdam in November 2008.”

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Margaret Graziano, Founder Keenhire, Big Biller



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Margaret Graziano says “KeenHire is the culmination of my past 22 years of experience in the recruiting and staffing business. For the nearly three decades I have been researching and sampling methods that work to find the right people and match them to the right company in the right job. With this knowledge, I guided the creation of KeenHire, a firm I envision will help you meet your hiring goals, but also move your business organization forward.

I have spent the majority of my adult life in the placement and staffing business, and it has been a challenging yet fulfilling experience. When I walk into a client site and see the faces of people that I was instrumental in placing years ago, who have now advanced to higher-level positions, I realize the true worth of the services of the recruiting and staffing industry. Seeing the impact that the right hire creates has been a key factor in choosing to make this my life’s work.

After working for others, I launched my own firm in 1993. Since that time, I have had the privilege of initiating, developing, and maintaining relationships with companies throughout the Chicagoland area. In addition to working with corporate managers, I have enjoyed the freedom to be an advisor to people at critical junctures in their professional lives. I firmly believe that for the corporation, the true value of the service of a recruitment company is revealed after the hired candidate has been with the company for twelve months. But how do recruiting companies stay engaged long enough to prove their worth to clients?

The answer, I firmly believe, lies here. Through KeenHire, you, too, can use the tools and techniques that I and other top recruiters have been using for more than forty years. KeenHire offers scientific data to back up hunches, instincts, and that gut feeling, that a candidate is a good fit.

KeenHire is here for you. Our staff consultants can walk you through the selection and analysis process if necessary. Your business success is our business success. So give us a try. We think you’ll come back for more. Visit KeenHire.com to hire with clarity and insight.”

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Bill Radin – Trainer, Author, Keynote Speaker



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Bill Radin is a top-producing recruiter whose best-selling books, CDs and training seminars have helped thousands of recruiting professionals and search consultants achieve peak performance and career satisfaction.

One of the most popular and highly regarded trainers in the recruiting industry, Bill has trained many of the largest independent and franchised recruiting organizations, including Management Recruiters, Dunhill, Spherion, Snelling and Fortune Personnel. His speaking engagements include the NAPS national conference, dozens of state association meetings and numerous network conventions, including Top Echelon, TempNet and NACCB.

Bill’s recruiting career began in 1985, after he received his Master’s degree from the University of Southern California. Under his leadership as manager and training director, Bill helped Search West of Los Angeles and Management Recruiters of Cincinnati set individual and company billing records.