Welcome to The Fordyce Letter:

The Fordyce Letter

Straight Talk for the Recruiting Profession


Wendy Weiss

Wendy Weiss, “The Queen of Cold Calling™,” is a sales trainer, author, and sales coach. She is recognized as one of the leading authorities on lead generation, cold calling, and new business development and she helps clients speed up their sales cycle, reach more prospects directly and generate more sales revenue. Her clients include Avon Products, ADP, Sprint, and thousands of entrepreneurs throughout the country. Wendy has been featured in the New York Times, BusinessWeek, Entrepreneur Magazine, Selling Power, Sales & Marketing Management, and various other business and sales publications. She is the author of Cold Calling for Women, 101 Cold Calling Tips for Building New Customers in a Down Economy and the recently released, Sales Winner’s Handbook, Essential Scripts and Strategies to Skyrocket Sales Performance. Contact her at wendy@wendyweiss.com. Visit her at http://www.wendyweiss.com.

Articles by Wendy Weiss

Cold Calling

Matching, Pacing, and Rhythm



bank_teller

Last week I went to pay some bills online. I looked at my account and realized there were charges listed that I had never made. I called the bank immediately. We shut down all of my accounts and opened new ones.

I went to the bank ten business days later, and I still did not have a functioning ATM card. That meant that rather than simply go to an ATM for cash, I had to wait in a long, long line at the bank for a teller. Twenty minutes later, by the time I got to the head of the line, I was seriously annoyed. I expressed my annoyance to the teller. Her response? “Calm down, Ma’am.”

So my dear readers, do you think this response calmed me down?

Of course not. It had exactly the opposite effect. I went through the roof. “Don’t tell me to calm down,” I snarled. Where before I had simply been annoyed, now I was really angry.

So why am I sharing my banking woes?