Welcome to The Fordyce Letter:

The Fordyce Letter

Straight Talk for the Recruiting Profession


Robert Woo

Robert Woo is the Marketing Manager at InsightSquared. Previously, he was mired in the SEM world both in-house (SmarterTravelMedia, Adverplex) and out (UpWordSEM). A student of viral marketing and comedy (his videos have amassed over 10 million views on YouTube, performer at ImprovBoston), his goal is to mesh these two aspects at every turn in his professional career.

Articles by Robert Woo

How-To

How To Recruit For Today’s Startup



startup-new-green

Many of our clients are staffing and recruiting firms, and because of this we have a unique perspective on the industry. So when it comes to our own hiring processes, we try to glean best practices from industry leaders, but we also try things our own way. As we iterate and refine our methods, we thought it might be interesting to share what we’ve learned.