Yesterday’s part 1 of this series detailed the right mix of marketing, PR, and social media for recruiters today. Now we continue with the right ways to build your social media brand. 6 Steps to Build Your Social Media Brand Secure your vanity name on all social media sites. As mentioned earlier, the “Big Three” are LinkedIn, Twitter, [...]
The New World of Social Media Recruiting, Part 2
May 28th, 2010
The New World of Social Media Recruiting, Part 1
May 27th, 2010
We live in exciting times. Remember the mid ‘90s, when the Internet was growing exponentially? It opened up the world with speed of communication and spread of information. The Internet continues to transform the way people live and how businesses operate, including ours — search and recruiting. Now we manage databases and use new tools to [...]
More and more, search and recruiting conferences are held at casinos. Why is that? Maybe it’s because search professionals want to have fun and thrive on risk. All day, we take and manage risks. In what other profession, except for maybe real estate sales, can one mistake cost five figures? I just trained at New England’s [...]
I’ve been waiting four years to write this article’s title. Since I like to integrate music in my training, I thought I’d try it in my writing. (For the past couple of years, I’ve been playing “We Are the Champions” for the industry survivors.) Songs can grab attention, create a sensory reaction, and generate good feelings. [...]
I’m preparing for upcoming training events and need your help. What can I share with you to help increase your income? Think about all the steps in the placement process. I’m listening. {Pause} Try mental telepathy. >>> Got it! The most common question I’m asked is this: What one technique above all others will [...]
from the The Fordyce Letter archives
Brave New World: Making Placements – Past, Present, Future
August 1st, 2004
Our industry’s top consultants, managers, and trainers are great leaders. They are passionate about the business. They are innovators and risk-takers. They are skilled communicators who inspire others to greater heights. Great leaders are optimistic visionaries. They have the capacity to interpret trends and foresee the future. This “first mover advantage” creates wealth. Great leaders convey [...]
Search consultants by nature are risk takers. Whether we are owners, managers, recruiters or researchers, every time we pick up the phone, we take risks. We all know too well that the placement process can break down at any time for any reason. This costs us time, money and heartache. Webster’s Dictionary defines “risk” as [...]
A wise, long tenured veteran in the search business once said to me, “Our business can be very complex, yet at its heart it’s very simple.Always KISS [Keep It Simple Stupid]: It’s all about servicing clients.” How very true. With all of our technology, successful search consultants know it’s still the people skills the [...]
from the The Fordyce Letter archives
Being a Great Storyteller: An Inside Look at Real Deals
August 1st, 2003
The best industry trainers, managers, and search consultants are great storytellers. They have an uncommon ability to convey their own experiences in a vivid, engaging style. In the process, they captivate imaginations and transfer their wisdom. Their stories are timeless and their messages are memorable. In January this year I heard a non-industry [...]
from the The Fordyce Letter archives
Winning New Business in Today?s Market with the Consultative Cold Call
April 1st, 2003
Have you ever read a quote, an article or a passage in a book even heard an industry speaker or listened to a training tape — and said to yourself, “Aha!”? Some call it an epiphany or a moment of realization. For many, these moments don’t happen often. When they do, [...]
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