Welcome to The Fordyce Letter:

The Fordyce Letter

Straight Talk for the Recruiting Profession


Maureen Sharib

Maureen Sharib is a telephone names sourcer, names sourcing since 1997. She and her husband Bob own the names-sourcing firm TechTrak.com, Inc. (www.techtrak.com) which helps companies fill their hard-to-place positions at a fraction of the cost of traditional recruiting venues. Maureen is the moderator for the Magic In the Method business networking site, a professional site for sourcers with an emphasis on telephone sourcing. She is also the author of the only of its kind and very popular Magic In the Method telephone names sourcing training course and a continuous contributor to many online recruiting-related sites. You can connect with Maureen and TechTrak via Twitter or email at techtrak@embarqmail.com.

Articles by Maureen Sharib

How-To

Important Questions To Ask Before Hiring A Phone Sourcer



Office Telephone

Editor’s note: Need to hire a phone sourcer, but not sure how to properly vet them? Maureen Sharib, an experienced phone sourcer and trainer who with her husband, runs TechTrak, says you need to ask the right kind of questions to make sure the person you settle on will do a quality job at a fair price. Here are questions she suggests you ask.

What is your definition of phone sourcing? If they say they call companies to “check” on information they find on the Internet (“Is she still there? What’s her title now?”), keep looking. You haven’t found a real “phone sourcer.” If they tell you they find names of people who hold specific titles inside specific organizations that you provide you probably do have a phone sourcer on the line but you need to dig deeper.

Can you explain your process? A phone sourcer should be able to do this without boring you out of your skull or being reluctant to divulge his process.

How long have you been phone sourcing? If it’s less than three to five years you probably don’t have one experienced enough to get through to all of what you need.

Do you specialize in any one niche? Most true phone sourcers don’t. One niche won’t give you the breadth of experience you need to be able to think on your feet.

Cold Calling, How-To

Important Questions To Ask Before Hiring A Phone Sourcer



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die-hard phone jockeysEditor’s Note: If you’ve ever hired a sourcer to help with a particularly thorny search, you undoubtedly discovered that not only are they all not alike, but the range of services they provide is vastly different, as are their rates. Maureen Sharib is a phone sourcer who, with her husband, runs TechTrak. A phone sourcer is different from one who primarily sources via the Internet. Both provide a valuable, if different type of service for recruiters. In this post, Maureen offers guidance on hiring a quality phone sourcer.

What is your definition of phone sourcing? If they say they call companies to “check” on information they find on the Internet (“Is she still there? What’s her title now?”), keep looking. You haven’t found a real “phone sourcer.”

If they tell you they find names of people who hold specific titles inside specific organizations that you provide you probably do have a phone sourcer on the line but you need to dig deeper.

Cold Calling

Running With the Herd? Try Doing Something Different



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I’m a phone sourcer and I make my living working the phones. To be exact, I make my living going into the bowels of companies and identifying who does what.

I hear more and more from many of you in our community of Oh, you’re that old school type, right?”  Yeah, I am.

My company has two levels of service; that first tier telephone name generation piece and a secondary (and subtler) level that many don’t know about — the candidate contact piece — which we call profiling.

That second level of service is when we contact each potential candidate we’ve identified by phone or is on a list the customer provides.

We’re that first audible touch many potential candidates ever receive from the outside. We get a bird’s eye understanding of the individual’s capacities (usually 8-12 questions are asked) and we also gauge the level of interest that person might have in talking further with a recruiter.

Profiling Demand Worries Me

The demand for our profiling service, especially the profiling service where the customer provides the names, is passing our demand for our original phone-sourced names service.  That has worried me the last couple years.

Having given much thought to this phenomenon (and being an active profiler) I think I understand why the profiling demand is expanding. Let me tell you why.

How-To

Sourcing Is A ‘Real Time’ Activity



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I recently did a search for managers and senior managers in tax out of second- and third-tier accounting companies on the East Coast.

The customer had sent me a list of names he already had — informing me they’d be a nice addition to my “database.” The problem with that is 90% of his names were on LinkedIn.

I’m just not that interested.

Furthermore, several of his names were not only on LinkedIn — they were no longer at the respective companies he had them listed under, or their titles had changed; senior managers having moved on to principal or partner, which were of no interest because they were too high on the totem pole.

I don’t have time to chase phantoms.

Cold Calling

Voicemail? Email? Success Takes A Conversation



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I saw an interesting discussion posted in one of the LinkedIn groups I belong to. It asked:

When “cold calling” on a company for the first time, what is the best way to make contact that gets results? Assume you have no “in” at the company.

There were 64 votes. The voting results follow:

  • Email (4%)
  • Telephone (until you reach them live) (18%)
  • Inmail once (1%)
  • Email, then follow up by telephone (28%)
  • Telephone, then follow up by email (46%)

I don’t think it’s too far of a stretch to change “company” to “person” and change “Assume you have no in at the company” to, “You don’t know this person.”

Which would you choose?

I’m a phone sourcer who’s asked many times to take my research one step further and contact each of the names I’ve sourced to “profile” them for their interest in the opportunity my customer represents. So, I would choose Door #2: Telephone (Until You Reach Them Live).

Entrepreneurship

But That’s Not My Job



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“But that’s not my job.”

There are 6.2 million long-term unemployed in the United States.

Many get up each and every morning and go to their computers looking for work as if their computers will soon offer (will it be today?) a panacea to their worry.

Guess what? If you’re not willing to do anything, anywhere, at whatever price, you may as well hang up your tool belt now. There it is — the nail on the wall. Go ahead. Reach high, stretch.

While you’re stretching, think about this:

Cold Calling, Relationships

What You Wish You Could Tell Candidates



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I’m always hearing recruiters say they want to be more helpful to candidates.

I wonder. I wrote the following with the idea that it might help some express some of their challenges through a third-party voice.

I’m a phone sourcer. That means I am paid to find people who hold specific titles or who are doing specific job functions inside (usually) specific companies.

I’ve been doing this a long time.

There are a few things that spell disaster for you as a job seeker.

TFL archives

Selling/Buying Businesses: Watch Out for These Jokers!



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This is a continuation in the series started a couple months back here in The Fordyce Letter about buying/selling businesses. The first article was called “Thinking about Selling Your Recruiting Business?” and the author was pelted with calls to write more regarding this subject. Reluctantly, she agreed to. This segment is called Watch Out for These Jokers!

There was an article over on LinkedIn recently that caught my eye:

Anyone considering alternative employment opportunities for 2008? Buying a Business or a Franchise? A lot of folks have been telling me that they would love to build their own business as a hedge against future downsizing and workplace frustrations. Can this be an alternative?

As I began what I thought would be a witty and mostly casual comment, I began to feel the blood course into my fingers, circulating quickly in my body and flushing my cheeks. I had to do a push-away before I really got myself into trouble, but I thought I’d share my response with you here.

This is one of my pet peeves. Individuals who profess they “always wanted to/want to own their own business.” The only person I concluded most of these people were kidding after dealing with these “suspects” for 22 years was themselves. They’d call me about a business I was representing for sale and they’d want to know the most particular of information! Like they had a right to ask. They’d get all huffy when I’d slow them down and ask for their name. Their temperaments would reveal themselves when I insisted upon a telephone number so I could “call them back”. When I did call them back, and got through to the ones who had not lied to me about their names/telephone numbers, some of them would want to know why I wanted to know how much money they had. Imagine that. Me asking them how much money they had and if they passed this qualifier the next thing I’d demand to know was what did their spouse think of this hare-brained scheme of theirs?

By this time, the savvy among them understood where I was coming from but you’d be surprised how many flaked off up to this point. For those remaining, I’d invite them to my office and place a “Nondisclosure Form” in front of them to sign. “What’s this?” a few would blink.

“It’s a Nondisclosure Form. It says that anything you learn about this particular business in your inspection of it will not be disclosed to any third parties unless they have a need to know.”

“And it better be a really good need-to-know,” I’d think caustically to myself as the majority of them signed on the dotted line. Occasionally, though, one wouldn’t, for some or other tawdry reason and out my gilded doors they’d go, unrequited and unceremoniously. I always imagined them going to some other broker, or worse yet, some owner without representation, who wasn’t nearly as hard-boiled as I was.

I didn’t have time to sit and listen to their air-ball fantasies as they kidded themselves about being a “business owner.” I’d paid my dues – been there and had plenty of them waste my time before I learned this hard lesson. I had good businesses to sell and I owed it to my sellers to represent them in the most professional manner I could. I tried. I’m quite sure in the trying I made some enemies. Oh well.

Before I trotted out the business information and most importantly and always of interest to them, “the financials,” I’d “interview” them as to what their motivations were in buying a business. See, even at this point I had bozos to deal with. I had a philosophy at that time – you needed three things to own a business and run it successfully – money, knowledge and guts. You could get by with two of these things but one of them always had to be guts. I hold this same philosophy in my name sourcing business today.

There’d be clues as to their motivational misalignments. One would be that they would want to come into my office “at night” (after-work) or on weekends (off-work). I went along with these silly game plans early in my career but as the years wore on I learned that these “Lookie-Lous” were part-time aficionados looking for interesting cocktail party conversation. I imagined them sloshing back scotch-and-waters and blabbering on to their buddy how they’d just “looked at a manufacturing company grossing $25 million” and the wide-eyed impressed gaze of their companion back upon their puffed-out chests. “Banty roosters” I came to derisively refer to them and immediately dismissed their overtures as undedicated.

You see, finding a business is much like finding a job. You must dedicate yourself to the process for best results. Few people get this, and it may be one reason there is so much turnover in companies today, especially with new hires.

I maintain that if more companies could elicit proactive engagement with their interviewees, there would be more success in the hiring process. The more “engaged” a potential buyer was with my process, the more likely s/he was to become a successful purchaser of that business. By the time s/he had jumped through all the hoops and vaulted all the roadblocks I’d put in the path there was a steely determination soldered in the bone that can only be used to describe a true entrepreneur.

True business owners (those who have made a go at it for more than five years) are FEW AND FAR BETWEEN. In my estimate, I’d put them at (and this will surprise you) a fraction of 1% of the general population. That’s right – a miniscule number, and it’s a shame and a product of 50 years of corporate cradle-to-grave stewardship and an education system that does not value entrepreneurship.

I’m suggesting if more “employees” treated their jobs as their own businesses, there’d be far less attrition in the workplace. If more “employees” thought like entrepreneurs, many problems could be solved far more efficiently than what exists in business today. If more “employees” were more “invested” in their jobs, there would be more job satisfaction today.

What do you think?

COMING SOON: More tell-tale “banty rooster” signals.

Maureen Sharib (maureen at techtrak.com) is a telephone name sourcer, names sourcing since 1997. She and her husband Bob own the names-sourcing firm TechTrak.com, Inc. (www.techtrak.com) which helps companies fill their hard-to-place positions at a fraction of the cost of traditional recruiting venues. Maureen is the 2007-2008 Guild Guide for the newly formed Sourcers Guild, a professional organization for sourcers. Sourcers Guild: http:// finance.groups.yahoo.com/group/sourcersguild/ She is also the author of the only of its kind and very popular “Magic in the Method” telephone name sourcing training course and a continuous contributor to many online recruiting related sites. Maureen holds a Bachelor of Arts degree in Economics from the University of Cincinnati and lives in Morrow, Ohio, on a 12-acre paradise with her husband Bob, dog Buster and three barn cats that won’t stay out of her house. She is most grateful to be able to do what she does.

TFL archives

12 Ways to Become an Engaged Employee



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Retention in an ever-tightening labor market is one of the most challenging arenas for recruitment today. If a company’s employees are “engaged” in their work they’ll be less likely to listen to that siren call (when it comes – and it will come!) from a recruiter outside its own four walls.

Over the next decade, the U.S. Bureau of Labor Statistics projects labor will become even scarcer than it is today. What can you do now to alleviate recruiter suffering within your own organization?

By helping your employees become engaged in the work they do, you can lessen the chances that your company will find itself in a serious staffing shortage down the road. Assisting your employees now with these 12 common-sense guidelines is one strategy you can implement to improve your company’s ability to preserve and develop what has become its most valuable asset – its people. Happy and satisfied employees accomplish amazing things.

Some of the advice that follows may appear contrary to a company’s objectives. Do you DARE to be so open-minded as to include this advice to your employees to help them grow strong? I suggest you do! Let the chips fall where they may. Your organization will grow stronger as a result. Remember, happy and satisfied employees accomplish amazing things.

12 Ways to Become an Engaged Employee

1. Evaluate what you’ve done right. Continue or increase your commitment to the positive ways you currently contribute as an employee.

2. Treat your employer right. In all likelihood, your employer pays you a competitive salary, some give you benefits, and training and many of them acknowledge your contributions. Give it back. Let them know you appreciate all that they do for you and the opportunity they have given you. Remember, much of this “opportunity” comes with great risk to them. Give them credit for their belief in you.

3. Get your financial information organized. If your finances are in disarray it’s a pretty good chance your work is too. Get organized and resolve to reduce and finally eliminate your debt. Check your credit reports periodically. Pay your bills on time.

4. If you’re customer-facing, increase your efforts with your employer’s best customers. If the economy turns sour in 2008, help your employer stay the course by not being one of the companies your customers “cut bait” with. Work with them, serve them well, and make sure your company is unforgettable!

5. Market yourself. In down-turns, one of the first things that get the sharp axe in most big companies is the employee roster. It’s a fact of life; stock prices drive corporate decisions. It’s nothing person-al but you need to be in a position that allows you to land on your feet. If you keep up with your own “marketing” your own market share will increase! Market, market, market (yourself)!

6. Diversify your income stream. If you’ve always wanted to own your own business, begin now. Nothing happens over-night. Just about every successful enterprise starts out small and grows daily. Begin now. Use your weekends/ evenings. Today will never come around again. (Use caution: Many people use the phrase “multiple streams of income” to lure you into bad investments or second businesses you know little about or don’t have time to manage. Don’t fall into this trap.)

7. Make friends with and network with recruiters. You never know when one might come in handy.

8. Save money. $50 a week will compound into a fortune over 40 years. A savings account in the lean times will give you courage and help you stay the course.

9. Develop an annual business plan for your enterprise (yes, that’s YOU!). Just like for a business, develop one for yourself. Start thinking of yourself as a business and learn to make decisions for one. It can be a simple plan, but do it!

10. Attend trade shows, conferences, seminars, take classes, and gather new skills, read things! Stay up-to-date in your industry. Create a blog, talk about what’s going on for You, Inc. Contribute something some-where. Bring more to the table than you take away. Do stuff! Lose the 9-to-5 mentality. That’s what some employees have. You’re not one of THOSE, are you?

11. Think of yourself as an asset because that’s what an engaged employee is. Your brain is your most important business commodity. Add to it – nobody can ever take away what’s in it.

12. Finally, remember what truly matters. Tell your loved ones what they mean to you. Become the person you always wanted to be.

Maureen Sharib is co-owner and co-founder of TechTrak, Inc., a name sourcing firm and author of “The Magic in the Method”, the only telephone names sourcing course available today. Read Maureen’s blog, NameSourcer, here: http://maureensharib.typepad.com/namesourcer/ Copyright Maureen Sharib 2008.

Uncategorized

What Sourcing Is and What It Isn’t



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Sourcing is one of the most misunderstood concepts in the field of recruiting.

The “boards” are always trying to sell their “sourcing systems” by appealing to the

“You will never have to source again if you use our system”. Because many recruiters secretly don’t want to source, they readily buy into the too-good-to-be-true, no-sourcing-required philosophy.  It’s an excuse filled existence in the recruiting business.  Buying into the myth of these sourcing-free systems, failing to learn sound sourcing approaches and abandoning the need to continually develop new skills, is the sure-fire route to endangering your recruiting livelihood.

Sourcing may be defined as “seeking a potential candidate, with a vision of success.”

“Seeking” is an action word.  “Action words” are high-impact words; they avoid the passive sense of being.  “Wishing” and “waiting” and “hoping” for something to come of the candidates procured “off the boards” are activities used by those who employ passive vocabularies and minds sets.

Sourcing = Seeking

Sourcing involves finding people who can fill your open positions.  It requires an active tool set.  It also requires that you have, as our definition spells out, “a vision of success”.

Sourcing requires positive expectations.  This is aligned exactly with a positive mindset requirement – mostly to overcome all the nay-saying recruiters who don’t source, who don’t value it and are always on-hand to denigrate it, you and your vision.

As a new Sourcer in 1996, I knew very little about the arcane subject except what I brought to it from my years and years of experience in the real estate industry.  I knew then that in order to “sell” something I had to have it on the shelf.  In the real estate business, having something “on the shelf” means you have good listings.  I always concentrated my efforts in obtaining a lot of good listings and success always followed those numbers.

As recently as only a couple years (3-4) back, there wasn’t much talk on the boards about “sourcing”.  Sure, once in a while it was mentioned, but there wasn’t much “buzz” around it and for the most part it seemed to be treated like a red-headed stepchild. Furious trumpet debate would sound when the subject would come up; fingers would point and wagging tongues would trash talk the subject.  I remember being appalled by how the subject was received (and perceived) in the community.  At about the same time, it seems, several of us made a decision and a commitment to talk about the subject, realizing (on my part, for selfish reasons) that if the subject was not illuminated it would continue to occupy the same shadowy corner post it had been relegated to.  My commitment hasn’t changed and is only bolstered by the commitment and fine contributions made by the thought leaders in this newly recognized Industry.
What Sourcing Is:

Process Organization
Calling into companies to find potential candidates that might fill your open positions
Calling people in your own influence sphere who might connect you to others who might fill your open positions
Learning, always learning, new ways
Speaking up and out in your community on the subject – you can do this in a variety of ways

Utilizing imaginative and innovative Internet search techniques that take you deeper, and more fully, in contact with potential candidates than anyone else

Hard work
Long hours
Concentration
Tenacity
Bull-doggedness
Mostly “lone” wolf work
The pathway to recruiting success

What Sourcing Isn’t:

A 9 to 5 activity
A lot of yakkity-yak
Pulling candidates off the boards
These days, pulling potential candidates off the “first layers” of the Internet
Pushing paperwork around your desk (or your ‘puter) so you “look” busy
Setting up a website and expecting it to do the hard work for you
Paying to get placed into search engines so you can be “found” – once they find you, what’re you going to do then if you don’t know how to do it?
Cutesy mimicking marketing
Gang warfare
Joining organizations just to be “listed” as a Sourcer
Relying on e-mail to contact potential candidates – this goes along with:

Relying on leaving VoiceMails and then “waiting” for call backs from the potential candidates
The pathway to recruiting mediocrity
In the recruiting business, you can’t make a placement if you don’t have those listings “on the shelf”.  “Listings”, in the recruiting business, are candidates.  Go getchya’ some.