Editor’s note: Matt Lowney, EVP of talent & operations at The Buntin Group, will be speaking at the 2013 Fordyce Forum. He’s worked with hundreds of outside recruiters and agencies during his years as a recruiting leader at HealthSpring and DaVita. He’s been pitched so many times he’s lost count, but knows what works and what doesn’t. He’ll share that insight during his Forum presentation and tell you just what you need to do to get his business and how to set yourself apart from the herd.
Staffing agencies struggle to differentiate their brand message and uniqueness in a sea of competition. In my dealings with staffing agencies, their pitches all begin to sound the same, but they also recognize that the sheer volume of competitors makes it difficult to sound different, if they truly are. In most local markets there are a handful of solid players and a larger number of peripheral staffing firms that tend to create the “noise” (read: sales calls).
Here are my thoughts on being a top agency player in your market:
Be different: I harped on this point a while ago, but I challenge any staffing agency that wants to be great to clearly communicate their compelling business case. Talk about your recruiting process, client relations, local market connections, and client successes.