Welcome to The Fordyce Letter:

The Fordyce Letter

Straight Talk for the Recruiting Profession

John Zappe

John has been writing about recruiting and employment for nearly a decade,and has worked in the field for almost twice as long. He traces his connection to the employment industry back to the beginning of the commercial Internet when he managed some of the earliest news oriented websites. These offered job boards, which became highly popular with users. John worked with agencies and large employers on job postings, resume search, and campaigns, before consulting with media companies on audience development and online advertising sales.

Articles by John Zappe

Industry News, Marketing

How Did Mobilegeddon Treat You Today?

Screen Shot Google mobile friendly search

Did you notice any change in visitor traffic to your website today?

An untold number of sites have, the result of Google changing how it ranks search results for users on a mobile device.

Today Google unleashed its newest search ranking update, giving priority to mobile friendly sites and demoting those that aren’t. We first told you about this coming change last week. The change only affects the results presented to users when searching on a smartphone or other portable, but not tablets or desktops. That’s enough of a change to be noticeable, since 50% of searches now come from mobile devices.


If Your Site Isn’t Mobile Friendly, You Could Lose Big On Tuesday

Google mobile rankings

Sometime on April 21 your website, the one you worked so hard to get on Google’s first search page, may disappear down the rabbit hole, banished to page 2, 3 or worse.

Next Tuesday is when Google implements a new ranking system that rewards sites that are mobile-friendly by elevating them in its search results. The flip side of that is the bad news for any website that isn’t mobile-enabled — it will fall in the rankings.

Exactly how bad will it be? Until Google’s new ranking algorithm is switched on, we won’t know for sure, but the search engine experts are calling it “Mobilegeddon” and “Mobilepocalypse.”

Industry News

Time to Fill Average Is Highest in 15 Years

Dice time to fill 2.2015

Dice time to fill 2.2015The national time to fill average rose in February to the highest level in 15 years.

Sponsored by the career sites publisher Dice Holdings, the Dice-DFH Vacancy Duration Measure says it took an average of 26.8 working days to fill jobs in February. In January, according to the report, the average (as revised) was 25.7 working days.

“We are continuing to see signs of a tightening labor market,” said Michael Durney, president and CEO of Dice Holdings. “Unemployment rates are declining across several core industries, such as tech and healthcare, and the time-to-fill-open positions has hit an all-time high in the fifteen years the data has been tracked.”

Jobs in the financial services sector took the longest to fill, averaging 43.1 days. Healthcare jobs averaged 42.6 days to fill. Both are historic highs for their respective industry sectors.



Don’t Lose Your Prospects, Retarget Them


After spending thousands of dollars building a polished website, integrating it with all the leading social networks, and freshening it regularly with compelling content, it can be discouraging to see dozens, if not hundreds or, worse, thousands of visitors depart without submitting a resume or requesting client information.

E-commerce marketers are all too familiar with this phenomenon. Shopping cart abandonment is the window shopping of the Internet, prompting online sellers to spend countless hours and many dollars finessing landing pages and developing programs to convert more of these looky loos into buyers.

It’s no different on corporate career sites where a visitor will demonstrate interest by spending time clicking into two, three or more pages before leaving without submitting an application. Because they get so many applications anyway, corporate recruiters may be able to dismiss these employment voyeurs, believing, often mistakenly, that the candidate has selected out of the process.

Industry News

Temp Gains Jobs As Nation Posts Smallest Overall Increase In 15 Months

Econ data March 2015

Temp workers March 2015While the nation’s employers slowed hiring to the lowest point in more than a year, temp employment turned positive in March, adding 11,400 new jobs after two months of job cuts.

The government said employers added 126,000 new workers to payrolls in March, far below the 245,000-250,000 predicted by labor economists. The unemployment rate was unchanged at 5.5 percent.

The report this morning from the U.S. Bureau of Labor Statistics also revised down the counts for February and January, shaving 69,000 jobs from the numbers initially reported. The average monthly jobs gain for the first quarter is now 197,000; for the same period last year, the average monthly gain was 220,000.

Industry News

Is Job Growth Slowing?

ADP March 2015

ADP March 2015Is job growth slowing? Economists are asking that question after ADP’s monthly National Employment Report this morning said 189,000 private sector jobs were created in March, the smallest increase since January 2014.

“There are some good reasons to think that the job growth has slowed, that we’re not going to see monthly job gains of 300,000 for a while,” Mark Zandi, chief economist of Moody’s Analytics, said after the report was released. Moody’s prepares the report in partnership with ADP.


Free Webinar to Discuss Strategic Use of VMS, MSP and RPO

Webinar on MSP VMS promo

Webinar on MSP VMS promoLike it or not, if you staff temp or contract labor you need to know the meaning of a few acronyms.

Not just that VMS means Vendor Management System, or MSP means Managed Service Providers, but how the companies you now service or someday may are turning to these programs to control expenses, manage mutliple suppliers and track their use of temps.

With forecasts suggesting that contingent workers may eventually account for nearly half the workforce of the Fortune 500, the use of VMS and MSP programs is only going to increase, despite the aversion of many staffing firms.

Industry News

BountyJobs’ Agency Upgrade Gives Niche Firms New Tools

Bounty Jobs refresh

Bounty Jobs refreshAlmost a decade after its launch, BountyJobs has became a leading broker of executive search job orders, handling nearly $60 million worth of fees last year and earning recruiters an average of $22,113 for every placement.

Yet, even after signing up some 50,000 recruiters, BountyJobs still evokes strong feelings within the industry. The biggest objections today are pretty much the same as they were back in 2006: the BountyJobs marketplace turns job searches into a commodity business cheapening fees and minimizing the importance of the agency-client relationship.

However, fee percentages haven’t been much affected, hovering just above 20%, according to BountyJobs data. And the requirement that agencies work only within the marketplace with client developed there hasn’t been much of a deterrent. In fact, so popular has the site become with agencies that BountyJobs is limiting the number and niche of newcomers.

Industry News

Recruiting APAC Workers Expected to be Harder This Year

Recruitment activity level MRIC 2015 report

Recruitment activity level MRIC 2015 reportProfessionals in greater China and Singapore are being aggressively recruited, but fewer are willing to make a change as optimism about the economic and financial outlook wanes.

The 2015 edition of MRIC’s Talent Report: Greater China & Singapore  says there’s a regional trend toward more stability in the labor market as mid- and senior-level managers and professionals turn more cautious about changing jobs or relocating. (The MRIC report, in partnership with market research firm Ipsos, is based on more than 4,500 surveys.)


Employers Relying More On Agencies to Fill Their Toughest Jobs

recruiter illustration

Wanted agency hiring demandTo fill their toughest healthcare and tech jobs, the nation’s employers are increasingly turning to staffing firms for help.

Research firm WANTED Technologies says employers are most likely to hire a search firm to find registered nurses, application software developers, and web developers. Based on Wanted’s analysis of online job postings, demand for RNs increased by 25% in a year. For web developers, demand rose 42% and for software developers it increased a whopping 73%.