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Wouldn’t it be great if every client agreed to all the terms of a sale, no questions asked and no negotiation required? Although most people answer “yes” to this question, any salesperson knows that negotiating a sale is never that easy. And while negotiation is one of the most commonly practiced functions of communication, it [...]
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Paul Hawkinson has been at the helm of The Fordyce Letter since 1980. He continues to push himself and his readers to the pinnacles of excellence.
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