
If you’re like me, you always just assumed that press releases were expensive and had to be handled by a third party public relations firm. I knew that in order to reach my goal of becoming the #1 firm in the U.S. that focuses exclusively in SAP talent acquisition, I needed to do more than just be the best recruiter in terms of delivery.
Perception can oftentimes be reality, and I wanted to build an image that conveyed to my potential clients and candidates that we’re the “go-to” firm in their niche. What kind of firm would we be if our website was outdated and unprofessional? How good could our firm really be if they couldn’t easily find out about us on the Internet? Here’s a great question for you to ponder about your own market presence: If a target client was using Google to locate a great recruiter that specializes in your niche, would that client easily find you on page 1 of the search results?
I’m from the “old school” and understand that outbound direct marketing phone calls are the #1 key to our success. However, if you’re not looking at how to better utilize technology to land business that you otherwise wouldn’t have had, I think you’re giving a huge advantage to your competitors.


As we finish the fourth quarter of 2010 and enter a New Year, I encourage you to consider a New Year’s resolution around the idea of generating more business and candidate leads through referrals. That being said, a question arises that has been asked for as long as recruiting has been a profession: Should we pay for referrals?












