Welcome to The Fordyce Letter:

The Fordyce Letter

Straight Talk for the Recruiting Profession


Gary Stauble

Gary Stauble is the Principal Consultant for The Recruiting Lab. He offers several free special reports on his website, including “$1 Million Time Management.” Get your copies now at www.TheRecruitingLab.com. His new website is called “Done By Noon” and is focused on Time Management & Lifestyle Design training. You can get his new report, “3 No B.S. Strategies for Increasing Productivity” at www.DoneByNoon.com.

Articles by Gary Stauble

How-To, The Business of Recruiting

Get Control Of Your Time, Your Phone, Your Mail



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This monthly article gives you quick, easy-to-implement ideas on various subjects. This month’s topics have to do with taming your phone and email inbox and outsourcing your admin tasks.

Topic #1: Get Control of Your Phone

The phone may be the best money making tool in a recruiter’s tool box but it still must be used intelligently so that it doesn’t become a time sink. In terms of who has access to me via phone, I have a simple guideline — the more you pay the more access you receive. That is just economics 101.

So if a client has just paid me a $30,000 retainer, of course they have access to me. But, if a candidate is calling who I’ve never spoken to, who hasn’t submitted a resume, and who is not in my primary area of focus, that call will likely go straight to voicemail if I’m busy. You have to remember that 85% (or more) of the candidates you talk to are people you are never going to be able to place.

How-To

Exercise Your Way To Bigger Billings



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Our work as recruiters requires us to be the proactive force in the selling process. This takes energy and focus; some days are easier than others in terms of gearing up to make calls. One way to set yourself (or your team) up for success is to focus on creating the physiology that leads to feelings of confidence and energy.

How you use your body makes a massive difference in your mood. Tony Robbins has said that, “Emotion is created by motion.” There are so many things about our environment that we can’t control but with our use of physiology, we have immediate control and can see immediate results.

Simple ways to influence your mood and energy physically are:

Business Development, How-To, Motivation

Too Many Goals Can Keep You From the Gold



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2 minute coaching logoFor many people there is a disconnect between setting a goal in January and actually seeing it through to  December. Recruiters and entrepreneurs tend to have big appetites and want to push themselves to excel. Aiming high is a good thing but often these goals start to lose their luster as the year wears on. And, once they start to seem unrealistic, many people become discouraged, giving up on them altogether.

One of the reasons for this is we often set too many goals. Most of us only have the bandwidth to focus, really focus, on a small set of objectives. What would it be like if you only had one goal for the next twelve months?

How-To

Do What You Do Best, Then Hire Someone To Do The Rest. Here’s How



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In one of the discussions in my Recruiter’s Roundtable program a member mentioned a  blog post by Seth Godin that touched a nerve with several people. In the post, Seth talked about why many people don’t succeed using the most popular planning advice put out by productivity gurus like David Allen. He said that most of those strategies don’t work because they lack a key ingredient.

Here’s an excerpt of what Seth had to say:

Getting things done, 18 minute plans, organized folders… none of them work as well as you’d like.

The reason is simple: you don’t want to get more done.

You’re afraid. Getting more done would mean exposing yourself to considerable risk, to crossing bridges, to putting things into the world. Which means failure

You don’t need a new plan for next year. You need a commitment.

Cold Calling

Overcoming Call Reluctance In 30 Minutes



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Call reluctance is an emotional short circuit that diverts energy from the act of prospecting to the act of procrastinating. Instead of making calls, call reluctant salespeople are busy preparing to prepare, and avoiding the phone. They allow their fears to stand in the way of their goals — and it extracts a high emotional and financial cost.

I’d like to point out that Cold Call Reluctance is an internal roadblock. This is not something that exists in any place other than your mind. If I asked you to bring me a jar of call reluctance you would not be able to do it. So there is no “call reluctance” in the world, there are only recruiters thinking negative thoughts that make them reluctant to get on the phone.

Cold Calling

Call Me Back!



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Editor’s note: Gary Stauble’s “2-Minute Coaching” gives you quick, easy-to-implement ideas on various subjects.

Question: What voicemail message can I leave that will yield a high number of returned calls?

My answer:

Relationships

Less Combat, More Cooperation With HR



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Editor’s note: Gary Stauble’s “2 Minute Coaching” gives you quick, easy-to-implement ideas on various subjects.

Question: I find that more and more companies want me to deal with human resources exclusively and that these relationships are often combative or strained. How can I create a more cooperative relationship with HR?

My Answer

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Signed Agreements, Slumps, and Controlling Offers



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Editor’s note: Gary Stauble’s “2 Minute Coaching” gives you quick, easy-to-implement ideas on various subjects.

Topic #1: Should you start a search without a signed agreement?
We were all likely taught that you should never start a search without a signed agreement. This makes good sense for many obvious reasons.

However, what do you do if a hiring manager authorizes you to send people for a search but does not return your agreement promptly?

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Time Management, Offers, and Client Meetings



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Editor’s note: Gary Stauble’s “2 Minute Coaching” gives you quick, easy-to-implement ideas on various subjects. Here he offers advice on using an egg timer for personal productivity, orchestrating a “yes” within 24 hours, and how to streamline client meetings.


Topic #1: The Power of the Egg Timer

Some of the best ideas are also the most simple, low-tech, and easy-to-implement. With all the advice out there on personal productivity and time-management, it’s easy to overlook this simple tool: the egg timer.

One of the best ways I know to boost my productivity on workdays is to use a countdown timer during golden hours.

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Gary Stauble’s 2 Minute Coaching



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>>2 Salary Scripts for Candidates

I recently led a class called, “End Game: the final critical stage in getting your candidates hired.” One of the things I discussed was providing your candidates with exact scripts for their interview process. The topic where this is most relevant is the question of salary. You want to be sure that your candidates memorize their answer to this employer question, “What are you looking for in terms of salary?”

Here are two possible answers (the first one I heard from Peter Leffkowitz):

  • “Yes, money is one reason I’m here today, but more importantly, I am here about the opportunity. If you have an interest in me, I would like to entertain your strongest offer.”
  • “I’m currently making ______; I would be in the market for a fair and reasonable increase on my salary.”

It is well worth your time to role-play this with your candidates. Before you offer them a script, ask how they were planning to answer that question. Chances are that their answer, and their delivery, will make you very nervous. Spend a few minutes with them so that their answer to this important question will sound crisp and confident.

>>You Don’t Have to Do “Your Best”

I once read a quote somewhere that went something like this:

“The axiom that says ‘Nothing avails but perfection’ can be spelled p-a-r-a-l-y-s-i-s.’ ”

Something we’ve all been bred to believe is that you must always “do your best.” In theory it sounds like a good thing to say to a child, but I’m not so sure it is always useful.

For instance, in my work with recruiters and owners, I have found that they spend way too much time beating up on themselves about all of the things they are not doing correctly on a regular basis. If this led to positive change, that would be fine. But this tendency often leads to “phone fear” and procrastination.

I’d like to suggest that you don’t have to always do “your best.” If you did your best every day, that would mean that you would need to make more calls today than ever before — and you would have to make even more tomorrow. These would need to be your “best” marketing calls ever and of course tomorrow, they would need to be even better.

You don’t have to make your “best” marketing call ever — just make the damn call. Then make another one. And another. Better to keep an even keel and do consistently good work than to get stressed out and hung up on always doing “your best.”