
For years employers have been screening candidates based on content on social networking websites. Candidates using poor judgment online may be screened out of the process. Now employers and recruiters are turning to social media to aid in the selection of knowledgeable and well-connected employees.
Klout measures an individual’s influence across social media entities, such as Twitter. Data under consideration are network size, amount of content generated, and volume of interaction. That data is processed to produce a Klout score ranging from 1 to 100. The higher the score, presumably the higher the individual’s social media influence. Klout scores are categorized into measures, including “True Reach” (size of engaged audience), “Amplification Probability” (rate of action taken on message, such as retweets), and “Network Score” (value of a person’s engaged audience).

















