Welcome to The Fordyce Letter:

The Fordyce Letter

Straight Talk for the Recruiting Profession


Deborah J. Millhouse

Debby Millhouse is the Owner and President of CEO Inc. Founded in Charlotte, NC in 1994, CEO Inc. is a full service recruiting firm providing direct hire placement, temp staffing and human capital services for clients nationwide. Millhouse has been honored as one of the Top 50 Most Influential Women by The Mecklenburg Times, inducted into the Business Leader Hall of Fame as one of the top entrepreneurs in the Charlotte area, and given the Women in Business Achievement Award winner by the Charlotte Business Journal. CEO Inc. has also been honored with the Charlotte Ethics in Business Award, Charlotte Best Places to Work Award, and recognized as one of the top 50 diversity-owned businesses in the state of North Carolina. She is a Certified Staffing Professional (CSP) as designated by the American Staffing Association, Certified Personnel Consultant (CPC) and Certified Temporary Staffing Specialist (CTS) as designated by the National Association of Personnel Services. She can be reached at 704-372-4701 or visit CEOHR.com for more information.

Articles by Deborah J. Millhouse

Business, Fees, Staffing

Stop Being Bullied: It’s About How Much the Client Saves. Not What You Charge



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Negotiation image - freedigitalThere’s a nasty little trend that seems to have permeated our industry, and I am baffled to understand why or how. Frankly speaking, there are far too many recruiting firms who either do not realize or significantly undervalue what precious assets temporary employees can be to their business.

As a rule, our industry is far too willing to allow clients to tighten the thumbscrews on temp bill rates, and simply roll over and cave at the first sign of pushback or hesitation. Too many of us practically give away temps at huge discounts, often out of desperation and because we’ve been tricked into reactionary fear thanks to our old friend, the economic recession.

If you find yourself sheepishly nodding in agreement, consider this a wake-up call: Providing our services for a profit is priority one!

Yes, I love what I do but no, I’m not going to be so impertinent as to suggest for one minute that I’d do it for free. You are here to make money — and I hope you value your work enough to insist on making a lot of it — by not letting margin and profit slip through your fingers.

For Managers

A Checklist to Help You Know If You’re Leading or Just Managing



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TeamLeadThe business world is full of managers. Even in the face of recent economic-fueled cutbacks and downsizing, managers remain in abundant supply. Yet despite all the management, so many companies remain starved for genuine leadership. That’s because while businesses (budgets, market strategies, production quotas, etc.) need to be managed, employees need to be led.

So stop managing and start leading! Begin by learning what true leadership qualities are. While we’ve all known and admired that “natural-born leader,” more often than not most leadership skills simply lie dormant or undiscovered. If we just open our eyes and look, we can find and develop leadership.

Social Media

LinkedIn Profiles: Puffery Or Outright Fraud?



Scott Thompson was forced out of Yahoo after his resume embellishment was discovered.

Scott Thompson was forced out of Yahoo after his resume embellishment was discovered.

There’s been an unsettling trend in business over the last decade or so to make every member of the workforce appear and feel just as important as the president or CEO. Receptionists are now the “Director of First Impressions,” while our janitors became “Custodial Engineers.”

Now I truly have all the respect in the world for the hardworking people who hold these challenging and important positions but let’s keep it real — directors and engineers they are not. Not surprisingly, this phenomenon of rebranding, and exaggerating basic functions has now spilled over to the average resume and, in particular, on LinkedIn profiles.

I do not mean to disparage LinkedIn; in fact, my company uses it a lot. But there are flaws in the system that both hiring companies and job seekers need to be aware of.  At the core, there simply seems to be no methodology in place for monitoring accuracy, and frankly, with almost 200 million subscribers, maybe that’s just not realistic.

How-To

‘Trust, But Verify’ Those Oh So Great Candidate Claims



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There’s been an unsettling trend in business over the last decade or so to make every member of the workforce appear and feel just as important as the President or CEO. Receptionists are now the “Director of First Impressions,” while our janitors became “Custodial Engineers.

Now I truly have all the respect in the world for the hardworking people who hold these challenging and important positions but let’s keep it real — directors and engineers they are not. Not surprisingly, this phenomenon of rebranding, and exaggerating basic functions has now spilled over to the average resume and, in particular, on LinkedIn profiles.

Business, Business Development, How-To

Here’s How To Deal With Buyers, Protect Your Revenue, And Make Everyone Happy



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Dramatic changes have hit recruiting and staffing companies due in large part to an onslaught of purchasing agents and often irrational competitors who increase pressure to lower fees and dictate our services. The ability to successfully win through negotiations has become increasingly vital if we are to protect revenue and our ability to serve our clients with excellence.

In studying past negotiations with purchasing, we find they tend to focus primarily on price. But their lowest-price solution and our solution have stark differences. Consultants will also downgrade some of our strengths, so we respond by taking away some of the key differentiators to test their position. Before the negotiation even begins, think about the “takeaways” that we could use to reduce our offering and our cost, as opposed to simply reducing our cost and keeping the same suite of services.

The following insights and techniques are offered as ways to strengthen your skills as a negotiator and empower you to find practical solutions where both parties win and walk away satisfied.

Knowledge Is Power

Most consultants work from a competitive mode. Knowing this, our initial goal is information-gathering.  Get them talking with probing questions like:

Business Development

Great Questions Get Great Results



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When it comes to new client development, great questions get great results.

Professional recruiting firms exist to connect great employers with the top talent needed to meet their business goals. Firm growth requires those within the organization responsible for bringing in business—the sales professionals— to continually seek new client companies to serve. New client development is essential to success and the most successful recruiting sales professionals know that the emphasis is on development.

Small and medium sized recruiting organizations can compete with much larger firms when development of strong business relationships takes precedence.

Value is created in the eyes of the receiver. Value for me will be different than value for you, so you have to walk in your client’s shoes to know what will be valuable to him or her.  It’s easy to assume that we already know and understand the other person’s perspective, but often this is not the case.

So how do you create value?  By providing leadership, building relationships and delivering creativity.

Business Development

Recruiter Exclusivity: It Makes Dollars and “Sense”



exclusive contract

Many companies operate under the notion that spreading out the hiring and recruiting workload among several staffing companies is to their advantage and can even give them a competitive edge. The reality is such thinking is misguided and in fact works against their best interest. Here we explore four myths and explain why it is far better for companies to go exclusively with one recruiter and/or agency. You are welcome to use the following as a reference when marketing to new clients.