Even though so much has been written about brand building and the connection between a brand and business success, there’s one important aspect of branding that is often overlooked: Your culture is a major part of your brand.
Fifty years ago this was virtually unheard of. Back then a few Madison Avenue types would create a brand, and then use advertising to tell their audience what it was. I’m convinced some of today’s most iconic brands came about simply because decades ago those companies had the means to buy their way into building the brand they wanted.
Today it’s very different. The Internet and technology continue to make the