Welcome to The Fordyce Letter:

The Fordyce Letter

Straight Talk for the Recruiting Profession


Daniel Guelzo

Daniel Guelzo served as a Tactical Air Control Officer for nine years in the United States Navy prior to entering the recruiting arena. Now with over 16 years of experience in recruiting within the Accounting/Finance, Banking, and Information Technology communities, he brings a unique approach and understanding of the variables involved within the recruiting and placement process. As the Director of Training and Talent Development for Randstad Professional, he works at the enterprise level supporting sales and recruitment training both live and virtual. He is a Certified Personnel Consultant (CPC) and has served on the board of IMA (Institute of Management Accountants) for the past 6 years. He served as the Atlanta Chapter President in 2008 and three years prior to that as the Director of Education for the organization. As an active member of IMA, he received the W.J. Carter Trophy and the George E. Wilson Trophy for outstanding participation in achieving the goals of the IMA chapter for 2004 through 2006.

Articles by Daniel Guelzo

For Managers

Planning To Win: A Guide to Writing a Business Plan For Your Organization

by on Jan. 10, 2012


road by Hey Paul

 ”All you need is the plan, the road map, and the courage to press on to your destination.” — Earl Nightingale, American motivational speaker and author

What are your business objectives for 2012? I know we have personal resolutions that we announce to the world and then try to keep but what are your New Year resolutions for work? Most sales organizations begin the year with a plan to fail because they did not have a strategic plan to win. The most successful plans require the following:

  1. Plans must be specific, detailed and realistic
  2. Plans must be written down and accountable
  3. Plans must be associated with deadlines or deliverables
  4. Plans must be measurable for success or failure
  5. Plans must have the ability to change or adjust based on success of goals

I encourage you to sit down this year to come up with a detailed business plan that is worthy of the industry and the company you represent. In the spirit of Work, Compete, or Dominate, you should be focused on nothing less than Competing or Dominating. Start thinking about the following…

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For Managers

If You Want To Measure Something, Measure Quality of Activity

by on Dec. 5, 2011


Lao Tzu

“Great acts are made up of small deeds.” — Lao Tzu (ancient Chinese philosopher and founder of Taoism)

How true this is in our own business. Too often, we tend to focus on the end result by concentrating on the number of submits per week or the number of appointments you had this week. Don’t get me wrong — those are important KPI’s (Key Performance Indicators) to follow; however, you could make your weekly quota of meetings and submits week after week and still not be close to driving revenue at the end of the month.

Activity without “quality” is just a wasted exercise of time, resources, and company money. – Daniel Guelzo 

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