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Articles by Bob Marshall

Bob Marshall, CPC, CIPC started in the search business in 1980 and became Western Regional Manager for over 60 Management Recruiters Intl. Offices in 1984. In 1986 he founded The Bob Marshall Group, training recruiters across the nation as well as the United Kingdom, Malta, and Cyprus. In 1996, he returned to working a desk full time. Currently he is a Managing Director with Quantum Search, www.qscareers.com. To learn more about his training activities, contact him directly at: tbmg@charter.net or bmarshall@qscareers.com for descriptions of his products and services.
from the The Fordyce Letter archives

The Simple Brilliance of Larry, The Super Manager

by Bob Marshall June 1st, 2006

Finally, a Contest, and an Award, That Motivates In my travels over the years, I have had the advantage of meeting many fine managers — producing and otherwise.  But the one who really separates himself from the pack is Larry, the Super Manager. Larry, until 2002, ran a large recruiting operation in Portland, Oregon.  For years and [...]

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from the The Fordyce Letter archives

The Simple Brilliance of Lou Scott - Part 2

by Bob Marshall April 1st, 2006

Ya Gotta Wanna As I mentioned in Lou Scott, Part 1, The MPC, Lou was a Giant in our industry. He was the inventor of so many of our techniques. But he did know that where success is achieved, yearning or motivation is the key, not fancy techniques. As the signs in so [...]

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from the The Fordyce Letter archives

ATS Evaluation Assistance

by Bob Marshall March 1st, 2006

Many of you may be going through the laborious and frustrating process of evaluating a new ATS (Applicant Tracking System) for your office. I know this because in my role as the technology columnist for this publication I continue to receive many calls and emails from subscribers asking for my advice in this endeavor. While nothing [...]

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from the The Fordyce Letter archives

The Simple Brilliance of Lou Scott: The MPC

by Bob Marshall March 1st, 2006

Lou Scott passed away on Saturday, January 14th, 2006. Who was this man? Lou Scott was one of the Giants of our industry. As Dr. Dan Posin said in his book, Dr. Posin’s Giants, quoting Newton, “If I have seen further than others, it is only because I have stood on the shoulders of [...]

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from the The Fordyce Letter archives

The Simple Brilliance of Robocruiter

by Bob Marshall February 1st, 2006

The “I Have Arranged. . .” Technique As I mentioned in Robocruiter, Part 1, Dan was a unique recruiter. As a student of our business, he was superb in so many ways. And he taught me so much. One of the techniques he is famous for is entitled the “I Have Arranged. . [...]

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from the The Fordyce Letter archives

*The Simple Brilliance of* ROBOCRUITER - Part 1

by Bob Marshall November 1st, 2005

Some years ago, I had the opportunity to visit the Idaho location of a man who I consider the best, most complete, recruiter in the world. To protect his identity, I will simply refer to him by his first name, Dan. Those of you who know me know of whom I am speaking. I nicknamed [...]

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from the The Fordyce Letter archives

*The Simple Brilliance of* - BO SCHEMBECHLER

by Bob Marshall August 1st, 2005

Some years ago I heard an audiotape by Bo Schembechler on Leadership. The story he told concerned the 1980 University of Michigan football team, Bo Schembechler (the coach), and Andy Cannavino (the co-captain/inside linebacker). This is what I remember of that message: In 1980 the Michigan Wolverines football season started in tough fashion. After 3 [...]

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from the The Fordyce Letter archives

The Simple Brilliance Of Mike CrossWell

by Bob Marshall July 1st, 2005

Mike Crosswell, during the late 1990s, was the owner of Blue Arrow; the UK’s largest privately owned staffing organization. I met Mike at that time because he was on the Board of Advisors of the same company who had relocated me from San Diego to Atlanta to become their VP of Corporate Development (Trainer). We had [...]

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from the The Fordyce Letter archives

Pre-Prep is the Key

by Bob Marshall June 1st, 2005

For years now I have relied on A. Bernard Frechtman’s book, Employment Agency Law, A Guide for the Personnel Professional. In the book I have (which I purchased in 1985), Chapter 3 is entitled, “Collecting The Fee You Think You Earned.” In this chapter, Frechtman deals with what he calls The Efficient Procuring Cause principle. The [...]

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from the The Fordyce Letter archives

Establishing Elegant Rapport Through Elegant Communications

by Bob Marshall April 1st, 2005

During my over-25 years as a Recruitment Trainer, I have developed a repertoire of some 45 different presentations, and the one I am asked for, over and over again, is the one entitled, “Establishing Elegant Rapport Through Elegant Communications.” This presentation deals with understanding the three different communication modes that we all face in [...]

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from the The Fordyce Letter archives

Negotiating Techniques Adapted For The Tenured Recruiter

by Bob Marshall January 1st, 2005

Jim is a tenured recruiter. He and I have known each other for some time. He knows that I teach recruitment technique and have for many years. He represents a group of tenured recruiters who, with all due respect, know how to make marketing calls, how to make recruiting calls, etc. In other words, they [...]

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from the The Fordyce Letter archives

If It Don’t Make Dollars, It Don’t Make Sense!

by Bob Marshall March 1st, 2004

Gap Insurance OK, we know we’ve been through a tough three-year period, but we have survived. We have made some placements here and there. We have borrowed from our savings and retirement plans. We have “maxed” out our lines of credit. And we know that all of the economic signs are pointing to the beginnings of [...]

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