Welcome to The Fordyce Letter:

The Fordyce Letter

Straight Talk for the Recruiting Profession


Barbara Bruno

Barb Bruno, CPC, CTS, is one of the most trusted experts, speakers, and trainers in the Staffing and Recruiting Professions. If you want to receive FREE training articles from Barb, sign up for her NO BS Newsletter! Barb has spent the last twenty years focused on helping Owners, Managers, and Recruiters increase their sales, profits, and income. Her Top Producer Tutor web-based training program jumps-starts new hires and takes experienced recruiters to their next level of production. Barb's cutting-edge program, Happy Candidates, provides you with a Customized Career Portal in less than 10 minutes. Happy Candidates allows you to help the 95% of candidates you don’t place and eliminates the greatest time waster in your business. If you’d like to contact Barb, call 219.663.9609 or email support@staffingandrecruiting.com.

Articles by Barbara Bruno

Entrepreneurship, For Managers

What It Really Takes to Own a Profitable Recruiting Business



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It can be relatively easy to open a recruiting firm, especially if you’ve decided to be a sole proprietor working from home It is much more difficult to create a profitable recruiting business. Starting a small business takes courage, but courage does not pay the bills. Have you taken the time to stand back and review all aspects of business ownership?

If you are your business and it can’t profitably run without you, you have merely created a job for yourself.

You are in business for two primary reasons:

  1. To generate profits
  2. To live the lifestyle of your dream

If you are not generating profits, to be blunt you don’t have a business — you have an expensive hobby.

The good news: it is never too late to make changes necessary to elevate your business to a new level of success. You can’t continue to do things the same way and expect different results. As a business owner, you need to embrace and implement change in order to take advantage of trends.

Ask Barb

Ask Barb: ROI On Conference Education



Ask Barb

Dear Barb:

What are your feelings about attending conferences? I attended the Fordyce Forum last year and I’m sad to admit that I have not changed one thing. So, am I going to get an ROI on the investment – the answer is NO. I wasted my time and money and I’m more frustrated now than I was before I attended. Too many speakers talked about trends vs. giving me ideas I could implement in my business. I know you often speak at these things, so maybe you can’t give me an objective answer — or can you?

Anonymous Fordyce Forum Attendee

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Ask Barb: First Quarter Woes?



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Dear Barb:

Do things normally pick up early in the year? Which quarter of the year is historically the best for our profession? I keep hearing different answers to this question and felt if anyone could provide an accurate answer, you could.

I also wanted to thank you for the free webinar you recently did “What can you expect in 2012?” We have already implemented many of the ideas you shared.

Mary Jane R., Austin, TX

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Ask Barb: Screening Candidates



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Dear Barb:

I’ve heard you say, “When in doubt send them out! Too often we screen out candidates our clients would hire.” Do you have any empirical evidence or data to support your assertion?

Alan T., Sarasota, FL

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Ask Barb: Never Stop Marketing



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Dear Barb:

I am relatively new to the recruiting business. I am finding no problems obtaining good search assignments. Every training resource that I have used says to never stop marketing. I don’t understand the benefit to continue marketing when you have enough job orders to work. I think it will hurt my reputation to write job orders that I can’t fill. In fact, I would rather focus on fewer searches, than write more that I can’t even work on.

Don T., Bloomington, IN

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Ask Barb: Goal Setting Tips



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Dear Barb:

I was wondering what goals to set for the coming year? How many placements per month is a good goal to go for? What goals do you set for the recruiters who work for you?

Harry D., Charlotte, NC

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Ask Barb: Client Nepotism



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Dear Barb:

I have a very unique situation. One of my top clients has put an internal recruiter in place who happens to be the wife of the CEO. She has never recruited a day in her life. The first thing she told me was that I need to reduce my fee to 15% including the current searches I’m working on, which I refused to do. She is delaying hiring decisions and I’m losing very qualified candidates.

She wants to listen in on my calls so she can make sure I have the pitch right. This is after they’ve hired seven of the last ten candidates I presented. How do I get her to see the light that she is doing more harm than good? This company is growing and will do extensive hiring this year. I talk to the CEO often, which also complicates this situation.

The biggest problem is I can’t talk to the hiring managers and she is providing me with little or no feedback. Should I just try to work around her and go directly to the hiring managers I’ve worked with for years?

Rachael Z., New Orleans, LA

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Ask Barb: SWOT and Gap Analysis Tools



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Dear Barb:

My friend participated in your Executive Retreat and said you had them fill out a Gap Analysis and a SWOT sheet.  I’ve been in business for over twenty years and have never heard of either of these forms.  Are you willing to share these with people who did not attend your Retreat?

He said they really got him to think about the changes and actions he’s going to take to grow his business in 2011, which is also my intent.  Thanks in advance.

John S., Colorado Springs, CO

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Ask Barb: Setting Realistic Productivity Expectations



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Dear Barb:

I’m expected to make at least 50 calls a day, conduct interviews, check references, write out my recruiting lists, answer emails, answer incoming calls, and do research.  I think it’s impossible to make 50 calls and get everything else done that I’m expected to do.  The owner of my company doesn’t produce which is why I think he’s lost track of what is realistic.  Do you think it’s possible to make 50 calls every day plus do everything else I listed?

Frank H.  New York, NY

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Ask Barb: Tracking Ratios – What and Why



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Dear Barb:

Many greetings from South Africa!  Barb, the reason for my email today is that I’m stuck with a problem and I thought – who is the best person in the industry and always at the forefront of recruitment trends and your name came up.  I was hoping that I could pick your brain.  Here are my questions:

  1. What stats / ratios do you track for your consultants?
  2. Why do you track those specific stats / ratios?

Barb, I hope I’m not being to forward in asking these questions but am really hoping I can tap into your wealth of knowledge and expertise on this. Thank you very much in advance.

Theresa N., Johannesburg, South Africa