“Cold-calling is still cold-calling no matter what marketing platform you use be it knocking on doors, calling people over the telephone, sending direct mail or connecting via social media,” says Leanne Hoagland-Smith.
But often, we forget that initial outreach, no matter what communication platform is used. When cold-calling a prospective candidate on the phone, would you begin your call like this:
“Hi BLANK – my name is John Q. Recruiter. How are you doing today?”
So, why would you do it when cold-calling a prospective candidate via email, InMail, or some other electronic form of communication? Knowing at least a first name is important when starting a new relationship.