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Cold Calling

Cold-Calling Etiquette Applies To Email


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“Cold-calling is still cold-calling no matter what marketing platform you use be it knocking on doors, calling people over the telephone, sending direct mail or connecting via social media,” says Leanne Hoagland-Smith.

But often, we forget that initial outreach, no matter what communication platform is used. When cold-calling a prospective candidate on the phone, would you begin your call like this:

“Hi BLANK – my name is John Q. Recruiter. How are you doing today?”

So, why would you do it when cold-calling a prospective candidate via email, InMail, or some other electronic form of communication? Knowing at least a first name is important when starting a new relationship.

Also – on the phone, do you instantly dive into a sales pitch of your opportunity, or do you let your prospect on the other end of the line know that you know a couple things about them first?

Finally, I know most of you do not hang up the phone with a prospective candidate without doing one of two things:

  1. Book a meeting from a meeting (BAMFAM)
  2. Asking for referrals

So why not do that in your electronic correspondence?

Amybeth Hale began her career in recruiting working for Jon Bartos as the sole researcher for his award-winning MRI-affiliated executive search firm in Cincinnati. She then served as the Manager of Internet Research for SearchPath International out of Cleveland, OH. She previously was editor of The Fordyce Letter and FordyceLetter.com. She's returned to her first love, sourcing, and now works for Microsoft. You can connect with her on Twitter at @researchgoddess.
  • Matthewsyv

    Amybeth,

    Do you have any examples of what you think a ‘cold call’ email should look like?

  • A Sherwood

    Amybeth–I would love to see one of your cold call email templates!

  • http://twitter.com/Emailogic Marc Powell

    You are quite right to point out that email etiquette should apply to sales emails as well as internal emails.

    Emailogic sent out a series of “Keep Calm” posters via email which highlighted email etiquette issues and these proved popular with our customers.

    One of the key email etiquette points is that senders of email need to think about the recipients of their emails and treat them with the same respect as they would like to be treated.

    Read our blog for more tips and guidance on email best practice http://www.emailogic.com/blog.asp