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The Fordyce Letter

Straight Talk for the Recruiting Profession


Fordyce Forum

Bob Marshall to Present at Fordyce Forum



Bob_Marshall

We are pleased to have Bob Marshall join the ranks of the recruiters who will be presenting at the upcoming Fordyce Forum in Las Vegas, June 1-3. Bob is a legend in this business, having developed recruitment training that is still used today, nearly three decades later. In his own words, “The basics of our business never change.”

In his session, How to Teach a Recruiter to Bill $1,010,349.50 in One Year, Bob will walk you through the process of taking a ‘willing’ recruitment student to the million-dollar plateau. He will explain how to analyze potential recruitment talent, how to look for fixable behaviors, and how to diagnose recruiter problems and prescribe the right remedies.

Cold Calling

Fun Friday: Top 10 Recruiter Objections



fordyce-default

For Fun Friday this week, here’s a fun look at some common objections I’m sure you may hear when doing business development! What are some other common — and crazy — objections that you’ve heard over your recruiting career?

How-To, Technology

Turn Post and Pray into Post and Placement



computer-praying_2

I often run across criticism of the recruiting practice dubbed “Post and Pray,” the method of posting online job ads with the hopes the right candidates apply. This practice comes under fire since it is viewed as the lazy approach to recruiting with little to no control over who applies.

Many of you may be thinking at this point, “I have no need to post jobs! I do everything through cold calling and referrals.” Relax — while that may work for you, it may not be the best approach for everyone else. Recruiting offers no perfect source or method to fill positions. In my opinion, to run a successful recruiting desk, it is important to utilize a combination of multiple recruiting methods, both proactive and reactive.

Posting online job ads have many advantages. Job seekers who apply have the opportunity to read through a job description (hopefully well written!) so they typically are already interested in your job when you receive their resume.

The following job posting strategies, approaches, and techniques will help optimize your job ad exposure resulting in both a higher quantity and quality of online applicants. 

For Managers, Jeff's On Call!, TFL archives

The Six Greatest Fallacies About Hiring Authorities



image source: Bruno Covas

image source: Bruno Covas

When I went from recruiter to human resourcer, I was amazed by how little I understood about the psychological makeup of hiring authorities. I thought they were like me. When I went back to working a desk, the realization that they weren’t enabled me to make placements much more successfully.

This article is designed to show you the six greatest fallacies about these important folks, so you won’t have to change careers to correct them. 

Business, TFL archives

International Search: Timing Is Everything



Jackie Nabat

International Search! Sounds sexy, sophisticated, jet setter-ish, and on target for what is now our Global Economy! It’s all those things and more. While it is exciting, it is more of a headache from a recruitment standpoint; however, like everything in life, it’s all about timing.

Editor's Corner

#FordyceForum Registration Deadline Extended



FF 2011 logo

I want to apologize to any of you who tried unsuccessfully to access our sites on Thursday, April 21. This was due to a major failure in Amazon’s hosting service, which hosts all of our parent company ERE Media, Inc.’s sites, and knocked us and thousands of other sites offline in the early morning hours. If you are interested, The Wall Street Journal wrote about the problem here.

While this is a major inconvenience, it wouldn’t do us any good to point fingers because AWS has been an excellent resource for us thus far and they are working diligently to restore order. Obviously, the Fordyce Letter website is back up and running, but unfortunately the Fordyce Forum site is still not up. With today being the final day to take advantage of the $200 early bird discount, timing couldn’t be worse as you won’t be able to register until we are back online.

As such, we are going to be extending the cut-off for an additional week. So for those of you who were planning to register for the Fordyce Forum at the $895 price, you will now have until the end of the day on Friday, April 29 to do so. In the meantime, we always accept registrations via phone. Please call 212-671-1181 if you’d like to register in that manner.

We apologize for any inconvenience this has caused you. Believe us, we were feeling it on our end as well! We hope to see you in June at the Fordyce Forum in Las Vegas!

Business, How-To

Fun Friday: How To Make Meetings More Efficient



SUCC wallet-factor

You’re sitting in a(nother) meeting. You’re getting antsy because you have calls to make, business to develop, candidates to prep, and deals to close. “Why are we having this meeting,” you ask yourself, “Is there some way we can shorten these meetings so I can get back to recruiting?”

Why yes… there is. And it’s called “The Slightly Uncomfortable Chair Collection.”

Industry News, Technology

CareerBuilder Tool Can Show You Where the Fish Are Biting



careerbuilder_logo

Navistar builds trucks and buses, military vehicles and engines and chassis. Its equipment is tough and rugged with names to match; Workhorse, MaxxForce, ProStar+, and, for the military, the MaxxPro, Mine-Resistant Ambush Protected vehicle.

So when the company needs engineers, not just any engineer will do.

“The positions we look to fill are very specialized, niche positions within the industry pertaining predominately to engineering-level, engineering-focus, that really have (a) very small number of qualified candidates with the years of experience we’re looking for,” says Navistar recruiter officer Keith Sanderson.

That quote comes straight from an informational video about how Navistar, working with CareerBuilder, used a new service from the job board company to source, qualify, recruit, and hire engineers for a new facility it was opening.

Watch the video and you get the impression you’re hearing about a successful job fair. And you are. But listen closely as CareerBuilder’s Mary Delaney explains the success. What you’ll discover is a new tool from CareerBuilder that brings a little more science to the hunting and sourcing of candidates.

Cold Calling, Fordyce Forum

Fordyce Forum Presenter Podcasts: Conni LaDouceur



Conni L

Let’s face it, no matter how many times you may pick up your phone on a daily basis, there are always more skills that can be learned when it comes to cold calling. Phone skills are a staple part of every recruiter’s toolkit — without the skills to cold call, phone source, interview, sell, and close, you won’t make it as a recruiter.

At the Fordyce Forum this year, we have invited Conni LaDouceur, Founder and Chief Sourcing Strategist of ExecuQuest Corporation, to lead a break-out session on telephone sourcing. In this podcast, Conni shares some of her philosophy on telephone sourcing, competitive intelligence gathering, and why it is important to be able to do not just one, but both — and often in the same call. We hope you’ll join us in Las Vegas June 1-3 to hear Conni as well as our other presenters at the Fordyce Forum — register before April 22 to receive a $200 discounted price!

How-To, Technology

Rock Your Q2 Recruiting



JS3

Overall hiring is increasing! Recruiters I’ve recently spoken with, including many at the ERE Expo in San Diego recently, are all off to a great 2011. The forecast for the 2nd Quarter of 2011 is extremely optimistic for all industries.

What is the best way to take advantage and cash in on the new wave of hiring?