“We would like to live as we once did but history will not permit it.” –John F Kennedy
I was instantly impressed by the tone. By the anger and edgy urban feel. The tag line gave me shivers as the Super Bowl’s “Imported From Detroit” spot knocked me out — an up front, in your face blast from the Motor City. The message? Absolutely gorgeous and ice cold simple. We Are Back. Yes indeed! I too love the smell of napalm in the morning.
Being a boy who loves cars, I have always been a fan of Detroit and made reference to it very specifically in Employment Rage. Case in point: Quoting from a special report in Time magazine, October 5, 2009: “By any quantifiable standard, the city is on life support. Detroit’s treasury is $300 million short of the funds needed to provide the barest municipal services … The murder rate is soaring, and 7 out of 10 remain unsolved …the unemployment rate is 28.9 percent. That’s worth spelling out: twenty-eight point nine percent.” Clearly, as goes the car industry, so goes Detroit.
We have lived through a grisly two years. The causalities have been monumental and the casualties have been deep. Homes, careers, dreams, and marriages — gone. Enough. Enough of what has been because the past is a bucket of ashes.
The time has come to focus on what will be. To find a new sense of pride and a new sense of purpose and a new sense of hope for all we can do to create a vibrant and durable American economy.