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The Fordyce Letter

Straight Talk for the Recruiting Profession


Entrepreneurship

Lemonade, Anyone?



lemonade

The last two years have really proven challenging to any staffing firm, let alone a small, two-office firm specializing in worker bees—the entry-level workers that are often the first to be let go in a downturn. As our clients experienced layoff after layoff (starting with our temporary workforce), we were forced to do our own layoffs, trimming our staff from a dozen people to four. How could we not only survive, but thrive, in this downturn? This question—how to make “lemonade” out of the lemons that this economy was dealing out—was critical. And the reality and gravity of the situation really forced us to evaluate who we were—our values, our brand, our essence. We discovered some interesting things. 

Fordyce Forum, Jeff's On Call!

Podcast: Jeff Allen and the History of Recruiting



podcast

I recently had a candid conversation with Jeff Allen, who is the author of our “Jeff’s On Call!” column here on FordyceLetter.com a regular contributor to The Fordyce Letter monthly print publication through his “Placements and The Law” column. He is also an accomplished author — he has written 24 books, including bestsellers How to Turn an Interview into a Job, The Complete Q&A Job Interview Book, and the revolutionary Instant Interviews.

Jeff knows a thing or two about the third-party recruiting world, and we discussed the history of The Fordyce Letter (which is celebrating its 40th anniversary this year) as well as the evolution of this profession from its humble beginnings in employment agencies and with the APF (applicant-pay-fee) model. He also shared some of his thoughts on recruiting success, making placements, and the importance of relationships and networking — not just with candidates and clients, but amongst your peers as well. You’re sure to learn something during this podcast — Jeff is a goldmine of information and one of the most generous people in the world of recruiting.

Business, Industry News, Weigh In!

Nice Speech Mr. President, But Here’s What Workers Really Want You to Do



SOTU

There are lots of kudos today for the tenor and tone of President Obama’s State of the Union speech, particularly his call for a bipartisan effort to build the economy and grow more jobs so America can can continue to lead the global economy.

That’s what American workers want to hear, of course, but they want the president to do a lot more than that, according to a new workplace survey that zeros in on the specifics people feel are needed to actually drive our economic growth.

According to a survey by Adecco Staffing US, nearly three-quarters of Americans (73 percent) believe that President Obama should change current tax policies to better encourage businesses to hire.

In addition, more than 68 percent of respondents want businesses to be offered more incentives or tax breaks to encourage them to hire. Further, 67 percent would like to see the government eliminate unnecessary regulations that discourage businesses from hiring in the first place.

Business, How-To

Hiring Salespeople: Pitch or Woo?



Hiring

In my last article about hiring salespeople I focused on the need to evaluate trust pre-hire. In this article, I’ll discuss the need to evaluate candidates for questioning skills, and why this skill is more effective than delivering a sales pitch. But some might be asking where I learned this stuff.

Fordyce Forum

Registration is open! Fordyce Forum 2011



FF-logo-pic

Recruiters, we are thrilled to announce that registration is now open for the fifth annual Fordyce Forum! We will be heading back to the beautiful M Resort in Las Vegas, NV to continue to tradition of bringing together some of the most successful recruiters in the third party world for knowledge and sharing. Join us June 1-3, 2011 for the best conference for recruiting excellence.

Led by our Conference Chair, Jenifer Lambert, we have gathered some amazingly talented and successful recruiters to present on topics ranging from management style to business efficiency to phone skills. Here’s a peek at some of the folks you’ll hear from:

Relationships

TELL-TALE SIGNS of Sales Ineptitude (and that its time for more sales training!)



bad-salesman

Every now and then I have an encounter with a sales professional that is so off base and incongruent with my dominant buying motivation that the lack of training, focus, and need for improvement is written across their forehead.

I’ve had a few of these memorably dysfunctional sales presentations over the years. Here are a few of those that I still remember, and why the sales person lost me as a client.  The examples are from a number of “people-to-people” business sales modeling recruiting and even though the examples are not all from recruiting — they remain relevant.

Maybe you can learn something from their mistakes.

For Managers

Hiring Salespeople: Trust or Consequences



salesperson wanted

This is a time when many organizations are scrambling to produce sales. Some will be successful and some will not. Sales success and trust-building skills go hand in hand; yet, a salesperson’s ability to develop and maintain trust often goes unmeasured in the pre-hire phase.

Fundamental Sales Abilities

Put on your customer hat. Do you enjoy listening to a salesperson blab? Feel like you are in a verbal contest with someone whose only objective is to get your money? Get frustrated when a salesperson does not take the time to understand your situation? These are symptoms of poor sales hiring practices.

For Managers, TFL archives

Effective Leadership and Performance Optimization, Part 2: Developing a Culture of Performance



Henry Ford

Recruiting is a tough business; an activity oriented phone- and Internet-based business where statistics indicate that nine out of ten new recruits don’t survive their first calendar year. It’s also one of the only businesses where the product can tell you “no.” Add to these inherent challenges the fact that research shows the average US worker wastes 26% of their day on socializing and personal Internet use (Malachowski, 2005), which is probably closer to 40% now that social media has taken over with Facebook and Twitter. The ability for a manager to develop a strong culture of performance is extremely difficult, if not outright impossible.

Some organizations manage to do this despite the challenges. How do they do it? How do they grow aggressively and reach 50-100 employees while others struggle to hire and keep a few productive ones? The answer: successful owners and managers develop a strong culture of performance.

Relationships

The Myth of Client and Candidate Control



human puppets

“Eliminating One of the Most Damaging Business Practices of Our Industry”

On April 20, 1999, Cassie Bernall, a 17-year-old student at Columbine High School, faced a life and death choice — tell the boy with the gun what he wanted to hear or tell him the truth. Being strong in her convictions, she chose the truth and he choose to end her life. This tragedy is one of the saddest moments of that decade and it holds for us a powerful truth about control over others: we have none. Each and every person we work with has the power of choice and nothing we say, nor how we say it, gives us any dominance over the decisions and actions that individual will make.

Interviews, Weigh In!

Fun Friday: Bizarre Interview Questions



crazyinterviewquestions

Do you have clients who ask crazy questions when interviewing your candidates? Here’s a link to a post highlighting some of the most bizarre questions companies have asked job-seekers, 15 Ridiculously Hard Job Interview Questions From Top Employers Like Google, Goldman Sachs. Below are my personal favorites –

  • “What do wood and alcohol have in common?” (asked at Guardsmark for a Staff Writer position)
  • “How are M&M’s made?” (asked at US Bank for a Leadership Program Development position)
  • “If you were shrunk to the size of a pencil and put in a blender, how would you get out?” (asked at Goldman Sachs for an Analyst position)
  • “Rate yourself on a scale of 1 to 10 how weird you are.” (asked by Capital One for an Operations Analyst position)