Comments on: A Call to Action: Kicking Your Business Development Efforts into High Gear! http://www.fordyceletter.com/2010/03/08/a-call-to-action-kicking-your-business-development-efforts-into-high-gear/ Straight Talk for the Recruiting Profession Sat, 11 Feb 2012 10:59:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Mike Hard http://www.fordyceletter.com/2010/03/08/a-call-to-action-kicking-your-business-development-efforts-into-high-gear/comment-page-1/#comment-5960 Mike Hard Wed, 07 Apr 2010 13:34:10 +0000 http://www.fordyceletter.com/?p=3822#comment-5960 Insightful article and very much in line with what successful recruiting firms are telling me as well these days. In addition to targeting a niches where they can become experts and build specialization, however, I am hearing that the most successful search firms are also aggressively embracing the new marketing and sourcing channels provided by the internet. Why use the recession to creatively solidify a specialty, but then fall back on the same old ways of reaching out to clients and candidates? A recession is the time to clear habits that hung around purely because times were too good to risk change. One Florida search firm I spoke to yesterday grew revenues 15% in 2009 because he followed much of the advice in this article. He focused his 25 recruiters on sales roles (diversifying by targeting different industries but focusing on national companies with regional branches), he made it policy to embrace new tools like linkedin and bountyjobs, but he then added financial incentives for those that actually did it. Insightful article and very much in line with what successful recruiting firms are telling me as well these days.

In addition to targeting a niches where they can become experts and build specialization, however, I am hearing that the most successful search firms are also aggressively embracing the new marketing and sourcing channels provided by the internet. Why use the recession to creatively solidify a specialty, but then fall back on the same old ways of reaching out to clients and candidates? A recession is the time to clear habits that hung around purely because times were too good to risk change.

One Florida search firm I spoke to yesterday grew revenues 15% in 2009 because he followed much of the advice in this article. He focused his 25 recruiters on sales roles (diversifying by targeting different industries but focusing on national companies with regional branches), he made it policy to embrace new tools like linkedin and bountyjobs, but he then added financial incentives for those that actually did it.

]]>