Welcome to The Fordyce Letter:

The Fordyce Letter

Straight Talk for the Recruiting Profession


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Hypnosis Prognosis: How to use the most powerful persuasion techniques on the planet!



clock in motion - hypnotism

Well, first off, I sure hope that you join us at the upcoming Fordyce Forum 2010. Even though it’s in Las Vegas, why gamble with your sales success!! (gee, I bet you never heard of a gambling analogy for a conference held in Vegas. Don’t worry, yes, I have just annoyed myself as well).

Anyway, I will be hosting a great session on Thursday June 10th from 2-3 p.m. where we will discuss, quite frankly, the most powerful persuasion techniques that exist! These have been proven across all sectors, countries and businesses and are key for you to implement in your business! I’ll summarize the key elements that we’ll discuss here so that you can get started on them right now. However, in our live session, not only will we go through each of these in much more detail, but we’ll discuss some other KEY ones and will also give you great examples of how you can and should implement these for YOUR business!

Industry News

Reports Evidence Job Growth About to Begin



searches started

“Job growth is about to begin,” The Conference Board declared Monday. In the second quarter, says Manpower. “We are already seeing evidence,” insists the Association of Executive Search Consultants.

Even coming upon the heels of a robust labor report last week (that fueled a Wall Street mini-rally) these pronouncements probably won’t do much for the pessimists, but for recruiters, consider the collective news a call to reveille.

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A Call to Action: Kicking Your Business Development Efforts into High Gear!



fordyce-forum-logo

Change is on the horizon. Some of us have seen signs of improvement in our search practices, while others are still waiting for some positives signs before re-engaging at full speed in their business. And there is another camp still hunkered down, not sure if it’s safe enough to stick their head out of the foxhole and look around just yet. Regardless of which camp you find yourself in, the real key to getting your business back on track is to get busy developing existing relationships and building new ones.

This is the time. Now!

Building a comprehensive business development plan (a topic I’ll be talking about in detail at the Fordyce Forum in June in Las Vegas) requires some work and effort on your part — but it’s essential to ensure you set your business up for a very healthy recovery.