Welcome to The Fordyce Letter:

The Fordyce Letter

Straight Talk for the Recruiting Profession


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2010 Strategic and Tactical Sales Planning



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In January I am often asked, “How do you develop your sales and recruiting strategy and what will your underlying tactics be to ensure you hit your goals in the upcoming year?” “How do you plan for the new year?” “How do you intend to identify new accounts and decide what market segments to pursue?”

These are great questions that require time and attention, but when? Now. Now is the time to be building your strategic and tactical sales plan for 2010. From my sales leadership experience I always found that a strong Q1 always set the tone for the remainder of the year. The activity and foundation you lay down in Q1 sets the table for the rest of the year. Here are my thoughts on developing your strategic sales plan and underlying tactics that support that plan.

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Jeff on Call: They Decided Not to Hire



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Q: The client signed a “retingency” agreement. The search begins on September 2008 and goes until October 15, 2009, more than one year later, when the client suddenly informs us after 16 candidate submissions and 10 interviews, that they have decided to not hire for the position.

Facts: There were two interested and qualified candidates they were speaking with at the time they decided to not hire for the position.

  • Our firm worked diligently through the recession to identify qualified candidates and client gave no notice of its intentions until October 15, 2009.
  • The 13-month search drained much more resources than the initial “retainer” of $18,000.
  • We asked for the second half of payment as we had interested and qualified candidates per client’s request, and they had decided suddenly to not hire for the position.
  • We also offered to apply the second payment as a credit toward any future search, however, client’s position is that they are expecting us to keep the first half of the total fee for one year’s work and no further payment is due.
  • There is no clause in the contract that addresses this situation of “client not hiring for the position.”

First, deciding not to hire for a position invokes the equitable (“conscience of the court”) theory of prevention.

Let’s say you pay a painter a deposit to paint your house. He buys the paint, hires a crew, and drives the truck to your house to start work. You lock the gate while everyone’s out on a beer break in your front yard.

You prevented their performance, so you owe them the balance for the job.

A second theory is promissory estoppel. The painter “reasonably relied” to his “detriment” on your promise to pay for the paint job. His reliance damages are his expenses, and whatever else the contract provides (attorney’s fees to collect, court costs, etc.).

Why? You are estopped (legally stopped) from asserting that no contract existed because you caused him to rely on its terms.

Then a third theory is breach of the implied covenant of good faith and fair dealing. The painter’s contract didn’t say you promised to leave the gate open. But a court will just assume that it was implied because painters don’t reasonably expect to be locked out of a house in the midst of a paint job.

Under any of these three theories, you’re entitled to the balance of your retainer. Your performance was rendered impossible by the client (prevention), you relied on the promise of full payment to your detriment (promissory estoppel), and the employer failed to cooperate with you so you could complete your performance (breach of the implied covenant of good faith and fair dealing).

If there are no additional facts, that fee is yours!

This and the other question you had were great questions. The answers are worth two well-earned placement fees. Best wishes in collecting them!

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Jeff on Call: When the Spouse Is Hired



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What if there is a signed ‘retingency’ agreement (retainer fee paid with a refund clause in case of non-performance) that goes just fine in the case of the retained position being filled and fully paid, but the candidate’s wife is also hired for another position within the organization, but not paid for?

Facts: Client is a hospital in North Dakota that hired a director of surgical services and his wife. We were paid for the director but not for his wife.

  • Candidate’s wife’s resume was submitted by us, but the client arranged the interview with her directly.
  • Search agreement clause states:

Our fee is always due and payable once you hire/employ or utilize the services of candidates who have been referred either directly or indirectly through our efforts.

  • Client, once notified of fee due, claims that the agreement was solely for the position we were retained for and no other position. His wife was hired for an administrative assistant position with a $24k per year salary, and they said that had they known there would be a fee due, they would not have hired her due to the ease of locating someone with this skillset. Of course, the primary candidate’s longevity could have been affected had she not been hired.

Delighted to reply.

Some call it “retingency” and others “container.” They’re two synonymous words designating a hybrid retained-contingency fee search. But the placement law analysis is the same as a “straight contingency fee” arrangement.

Absent a job-specific fee arrangement that states the target position, a full fee is due for each placement.

In this case, you “referred” the second candidate (the placed candidate’s wife) pursuant to your search agreement by submitting her resume.

If there are no additional facts, that fee is yours!

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Nudge Neil: Boost Your Network



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Q. Neil, I have been trying to take advantage of the slowdown to network with a lot more candidates for my future relationships. However, I was wondering if you have any tips to make it easier to source names?

A. I can’t tell you how thrilled I am that I am now getting more and more questions about the candidate side of the biz!

Sure, job orders still aren’t the easiest to come by, but the good recruiters know that the Yin to the recession Yang is that there are now great super candidates around who would have been virtually impossible to connect with a few years ago. The GOOD ONES know that this is the time to seize those relationships that will yield plenty of fruit in the future!

It makes me cringe when people tell me that they aren’t recruiting as much because they “don’t have to.”

“Job orders are what we need,” they tell me. The candidate flow drops and the focus on recruiting dwindles. They say they have plenty of people to fill any jobs they get. BUT THEY MISS the point, don’t they! So, I hope you are a good one and that you get that this is the time to CARPE DIEM! Work your tail off to meet and network with as many candidates as possible. You know how that works. Just like LinkedIn, they tell someone about you who tells someone and voila. The more you meet, the more leads you get (that’s a whole different topic), the better the quality of your sendouts (or temp fills), the less likely a falloff will be (or shortened assignment), the more likely you will get unsolicited candidate referrals from them, the more likely some will turn into clients in the future, yada yada yada.

So, start recruiting and sourcing! Now, remember this very simple tip. First, NEVER ask someone “who do you know who is looking.” UGGGGH!!! We never care about that. We just want to know good people. In fact, we just ask them to point us in the direction of any good people, “regardless of whether they are looking or not, in fact, I am sure they are not.”

That said, this still doesn”t work well, and you know it. That is why most recruiters stop asking it all of the time! Lets face it: when you ask someone that, even if you ask it the right way, they will likely tell you the famous “nobody comes to mind.” Well, that is the normal reaction. So, what you have to do is make them “come to mind.” And you simply do that via the power of visualization. It is quite simple, but to get someone to come to mind you need to direct the mind and put them in the mind.

ALWAYS ask very specific visual questions when sourcing. For example, instead of “who do you know who is really good,” you can ask a better question: “who do you know who is really good in your current department.” Even better: ask them to “picture their office right now and think of all of the players there in your discipline. Then ask them to think of the person or people who everyone seems to respect or who the go-to people are. Get it? If you recruit BIG 4 CPAs, for example, ask them to go back to last year when they sat in the bullpen waiting for an assignment and ask them who those people were and who were the good ones who were always requested. In other words, just ask very specific questions so that they can place their mind in the right place. Then, it’s just about impossible for most people to say that “nobody comes to mind.” Happy sourcing!

Ask Neil any question that is vexing you! Have trouble closing deals or selling? Neil can help! To ask your question and possibly have it published online, email Neil at Neil.Lebovits@TheDynamicSale.com and put the words Nudge Neil in the subject.

Neil Lebovits, CPA, CPC, CTS, before taking the industry by storm as a trainer, was a global president for Adecco, where he sat on the global executive team. Previously, he was the president and COO of Ajilon Professional staffing for North America, where he oversaw over 100 offices. He has done it all in the industry: Permanent & Temporary Placement, Sales, Branch Management, Regional Management, COO, & President. He founded his industry training & development company, http://www.TheDynamicSale.Com, in 2009. He shares the secrets and systems that he has developed and harnessed while working himself up over his 20+ years in the industry. A renowned leader, motivator, trainer, and speaker, he has appeared on Bloomberg TV, CNN, ABC news, CNBC, the Wall Street Journal, Fortune, and Smart Money. Learn more about Neil and sign up for his free online training course at www.TheDynamicSale.Com.

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Jeff on Call: File Trade Secrets



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Q: How does the court system protect my client and candidate files as trade secrets?

If you have a valid employment agreement (only a 20% chance), there are two sure ways:

Injunctive relief to stop unauthorized use. The federal and state courts use procedures known as a temporary restraining order (TRO) and preliminary injunction to immediately stop and freeze any use of your client and candidate information.

This is followed by the award of money in the form of compensatory, punitive, and exemplary damages. These awards regularly extend into millions of dollars, and often include attorney’s fees.

In 1973 when I wrote the only trade secrets act for our industry (California Business and Professions Code, Section 16607). Since that time, there have been many general trade secrets laws enacted by state legislatures.

The most significant is the Uniform Trade Secrets Act. Since the UTSA is essentially the same in the dozens of states that have adopted it, there are many published decisions at the federal and state levels interpreting it.

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Lessons from Dr. Phil



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From time to time, I have been featured on The Dr. Phil Show.

Four years ago, I first appeared on his show to help one of his “guests” find a job. Since then, I’ve written two books on how to find a job, The Job Search Solution and Acing the Interview, as well as developed America’s only 45-hour online job search program.

In 2009, I flew to California for two days to prepare for another appearance. The majority of us know very little about television production, but the lessons of business that can be gleaned from watching this organization “produce” their product are astounding.

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Onboarding New Recruiters



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I constantly hear the lament of “Why don’t my new hires get it? Why won’t they do the work?”

They often feel they have hired the wrong person.

Frankly, sometimes they have.

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Jeff on Call: Employment Practices Liability Insurance



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Q: Do I need EPL (Employment Practices Liability) insurance?

A: EPL is very expensive coverage, but it is essential if you employ recruiters, have more than one office, place temps or contractors, or are an absentee owner. It covers costs of defense (the “duty to defend”), has the indemnity (claim coverage) provision, and a deductible.

It covers everything from discrimination to wrongful termination claims. There are usually many witnesses, the cases can be complicated, and government agencies are often involved. So the costs of defense can be high.

In employee lawsuits, owners and managers are typically named as defendants. Having this insurance may either give you protection or motivate plaintiffs to focus on corporate responsibility — because they know the “deep pockets” of insurance will be involved.

Not only are the costs of defense high, but the claims can be astronomical. Back pay is much less than front pay which is theoretically unlimited. The case law usually limits it to three years, but decisions vary widely. Fines, penalties, and taxes are often added.

If you risk this, check with your broker. Review the costs and coverage, carefully read the policies yourself, and select the highest deductible you can withstand. (Don’t worry about which carrier you use, but make sure it’s one with sufficient reserves.)

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Gary Stauble’s 2 Minute Coaching



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>>2 Salary Scripts for Candidates

I recently led a class called, “End Game: the final critical stage in getting your candidates hired.” One of the things I discussed was providing your candidates with exact scripts for their interview process. The topic where this is most relevant is the question of salary. You want to be sure that your candidates memorize their answer to this employer question, “What are you looking for in terms of salary?”

Here are two possible answers (the first one I heard from Peter Leffkowitz):

  • “Yes, money is one reason I’m here today, but more importantly, I am here about the opportunity. If you have an interest in me, I would like to entertain your strongest offer.”
  • “I’m currently making ______; I would be in the market for a fair and reasonable increase on my salary.”

It is well worth your time to role-play this with your candidates. Before you offer them a script, ask how they were planning to answer that question. Chances are that their answer, and their delivery, will make you very nervous. Spend a few minutes with them so that their answer to this important question will sound crisp and confident.

>>You Don’t Have to Do “Your Best”

I once read a quote somewhere that went something like this:

“The axiom that says ‘Nothing avails but perfection’ can be spelled p-a-r-a-l-y-s-i-s.’ ”

Something we’ve all been bred to believe is that you must always “do your best.” In theory it sounds like a good thing to say to a child, but I’m not so sure it is always useful.

For instance, in my work with recruiters and owners, I have found that they spend way too much time beating up on themselves about all of the things they are not doing correctly on a regular basis. If this led to positive change, that would be fine. But this tendency often leads to “phone fear” and procrastination.

I’d like to suggest that you don’t have to always do “your best.” If you did your best every day, that would mean that you would need to make more calls today than ever before — and you would have to make even more tomorrow. These would need to be your “best” marketing calls ever and of course tomorrow, they would need to be even better.

You don’t have to make your “best” marketing call ever — just make the damn call. Then make another one. And another. Better to keep an even keel and do consistently good work than to get stressed out and hung up on always doing “your best.”

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Law Firms of the Future: Will We Recognize Them?



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What will law firms look like in five or 10 years? What kind of talent will they need?

One thing — among tremendous uncertainty – is certain. There is a revolution going on in the legal industry.

What once was is no longer. What was predictable has been turned on its axis. The top is the bottom and the bottom is the top. Anything goes and it has and it will continue to be.

What does all this rhetoric mean?