Thanks!

This won’t be what you expected – I do all of those things with the exception of holding free talks and classes (free?….for who?….about what?) I even tweet about once a week with poor results. While some will argue that I need to tweet more in order to see results my argument is that Twitter is just not as efficient a tool as LinkedIn, email newsletters, blogs and most of the things listed in the above post which are better able to be targeted.

I think the mistake most recruiters make in their web marketing efforts is that they target candidates which leads to having to spend lots of time and energy with enormous amount of chaff and very little with wheat. Instead, target clients and focus on client building. If you have the openings (with the quality employers), the candidates will come. That’s true in any economy.

Tom Keoughan
http://www.toyjobs.com

I think the rest of my comment depends a bit on one’s niche but generally speaking, I think for people in our business the “how” here is more impoprtant the the “how much”. This is all good advice if you are trying to emulate flypaper…Most of the time though, we are supposed to be the flies.

When I see good advice on how to become a target I always think of the 2 placements and 1 search that I got from ‘being visible’ and whether they paid for all the effort in dealing with all the ancillary contact I got from being visible.

I hope Tom chimes in with a comment about Twitter and Facebook. I am in too good a mood to start THAT…

One thing I suggest to people when they are doing their branding is that they don’t bite off more platforms than they can chew. If they do, they can’t keep up and come off as mediocre because their branding is mediocre.

Thanks for the ideas!

D.