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The Fordyce Letter

Straight Talk for the Recruiting Profession


The Business of Recruiting

A is for Apathy



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We’re facing the last weeks of the year, and for many of you, this is the first time you have faced month after month of lackluster billings. But don’t coast through these last few weeks with your shoulders slumped and phone unplugged. Now is not the time to give up, not the time for apathy, and not the time to quit. It’s the time to plan, plan, plan!

The December issue of The Fordyce Letter explores this topic in detail, suggesting that there is no better time than December to look back at the year through an unfiltered lens and learn from mistakes made.

In his terrific article, Mike Gionta writes the following sage advice:

Some of you reading this may have had a PHENOMENAL year (yes, there were some of you!) and be thinking this article does not apply to you. Well, frankly, you are wrong! Even in great success, there are mistakes. Sure, celebrate your success, but analyze how you got there.

On the other hand, do you tend to blame circumstances, the economy, your health, etc., for what held you back this year? Did you have a poor year because “no one is hiring?”

Are you waiting for a dramatic turn in the economy to execute a written business plan? Please don’t do this! There is NO learning blaming circumstances! There is NO personal development there either!

Most of you own or manage your own recruiting firms because you did not want to depend on a corporation to make a living. Yet you have semi-consciously made yourself now dependent on the economy to fully engage in YOUR business.

Sure, it’s tough out there. Sure, hiring is a trailing indicator and good openings are at a premium. However, this industry still did BILLIONS in revenue this year.

The past is over, you can’t change it. GET OVER IT! Do, however, ANALYZE it. Ask questions like, “What was it in me that brought this outcome?” and/or “Knowing what I know now, what will I do in a similar situation going forward?”

How did you lead? Did you find yourself asking, “Why won’t my recruiters just get on the phone?” Did you lead by example, or were you sulking about the economy at your desk?

So let’s be honest: did you avoid setting a personal vision and/or defined targets? Or did you actually execute a written plan containing specific numeric activity targets, all tied to well-defined personal goals? Let’s make December a strong month, one that propels us forward in January and beyond.

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Workforce Planning Initiatives and Client Development



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As a third-party recruiting firm, what are your ideas for better assisting your clients in their workforce planning initiatives?

As the economy rebounds, some companies will be focusing on defining their future workforce plans, so share with me what you are doing (or would like to do in 2010) to support them.

I’ll be collecting your ideas and tips for an upcoming article in The Fordyce Letter, so please leave a comment below or send me an email at elaine@fordyceletter.com.

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Fordyce TV Recap: Shally and Sourcing



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Thanks so much to Shally for his informative two-part series on sourcing. In case you missed either of the episodes, you can catch part 1 here and part 2 in this video below:

Also, don’t forget to tune in next Tuesday, December 1 and watch a brand-new episode of Fordyce TV starring Jeff Kaye.

Industry News

Companies Are Willing to Rehire Laid-off Candidates



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Good news for laid-off employees comes today from Right Management, which finds that only 10% of employers say they don’t rehire past employees. It also found that 18% of laid-off workers are rehired by their former employer. Employers cited the following as their top reason for the rehires:

37% – Familiarity with the job
33% – Understanding of the organization’s culture
20% – Minimizing the likelihood of a bad hire
(10% – Do not hire back former employees)

Right Management, now owned by Manpower, surveyed 1,161 employers online between July 18 and September 17, 2009.

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Fordyce TV: Young Dogs Using Old Tricks and Old Dogs Learning New Tricks



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Following the conclusion of a successful two-part series featuring Shally Steckerl and everything you have ever wondered about sourcers, Fordyce TV is returning next week for another live, brand-new episode and going back to the basics of training.

So save the date of Tuesday, December 1 and catch Jeff Kaye as he interviews two big billers — one an old-school legend, the other a young recruiting rock star.

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Creating Your Own Brand: Increasing Your Online Presence



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As we balance the demands of several different roles — business partner, recruiter, consultant, human capital advisor, go-to-expert, and advocate — we don’t pay much attention to branding ourselves as a professional for our own future.

If you have created a background of accessible and transparent communication, then using corporate social networks to reinforce your brand impact should be a natural extension of the work that you have already done.

Establishing credibility in your field is essential in building meaningful relationships and elevating your online presence. Branding (how you package yourself internally and externally) should be the first step in developing your personal and professional career presence. It is not a new concept, however, with the advancement of Web 2.0 tools, it is more important to be clear about what your personal brand is and to consistently communicate that brand across all platforms.

Your compelling and unique brand is important and influential as you have authentically created it to be an integral part of your company’s culture. Now it is time to use the strength of the human resources, recruitment, or third-party sourcing brand that you have built to attract new talent to market your leadership abilities, establish yourself as a subject matter expert in your field, get your name out there within your area of interest, and capitalize on what you know.

What will fellow recruiters, candidates, clients, hiring decision-makers, or industry leaders uncover when they Google your name?

Some of the most important reasons you should build your personal brand includes:

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Fordyce TV: If You Need a Sourcer, Part 2



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Last week on Fordyce TV, Shally Steckerl explained how to start a sourcing function, and in part 2 of his series, he’ll go deeper into building a team and managing a research resource.

After all, once you have hired sourcers, how you manage, motivate, and lead world-class researchers is the next challenge. In this episode, scheduled for 2pm Eastern on Tuesday, November 24, learn how best to organize your researchers to support your recruiters, performance enhancers, and inhibitors for sourcers, metrics, and more. If you’ve had or been part of a sourcing team, share your experiences and let Shally give you his expert take on how to make it work even better next time.

Check out his upcoming show on www.fordyceletter.com this Tuesday the 24th, and catch last week’s part 1 here.

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Recruiting 2.0: Harnessing the Power of New Media to Discover and Hire the Finest Talent for Your Organization



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The evolution of the Internet is changing the way companies across an array of industries do business. This is certainly the case for the recruiting industry, where the evolving social media arena is revolutionizing the way corporate and agency recruitment professionals advertise and fill job opportunities.

Today, recruiters can use Web 2.0 applications to not only promote job opportunities, but also to learn more about candidates than they would from traditional resumes alone.

Despite its simplistic and user-friendly face, however, companies that are attempting to capitalize on Web 2.0 open media channels and networking capabilities are experiencing noticeable growing pains. The sheer size of the media space that makes it so attractive can be the very thing that makes it so intimidating to navigate and utilize.

As new users struggle to define their online persona, the boundaries between the professional and personal arenas become increasingly blurred. Moreover, training, implementation, time-management, and even cultural obstacles are among the challenges companies face when considering the use of social media venues for business purposes.

A Unique Approach

Hollister Inc., a Boston staffing firm, is one company that is successfully integrating social media into its business model.

The firm recognized both the opportunities and the challenges that Web 2.0 presented and took an out-of-the-box approach to harnessing new media. As a full-service staffing firm centered in Massachusetts’ multi-industry job market, Hollister recognized early on that a basic company fan page, group, or Twitter handle would be hardly enough to reach its extremely diverse market.

With this in mind, Hollister partnered with its new media communications agency, 451 Marketing, and developed a model called Recruiting 2.0 — a cutting-edge social media recruitment platform that allows Hollister to consistently position its clients’ jobs on the most frequently used and fastest growing social media channels.

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Korn/Ferry Turns 40!



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In celebration of the big 4-0 anniversary, Korn/Ferry has created a 40th-anniversary website, www.kornferry40.com. The site features photo galleries, video footage, and a historical timeline of key events that highlight current and former employees as well as past and present achievements.

Some of the more interesting tidbits showcase just how far recruitment technology has come. Consider that in 1986, Korn/Ferry instituted the first “computerized candidate database” and in 1997, it launched a corporate website for clients and candidates.

The firm also is offering a biweekly trivia contest with prizes, too.

The Radical Recruiter, Uncategorized

Fordyce TV Replay: Shally and If You Need a Sourcer



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Here is the replay of Shally’s live appearance on Fordyce TV on Tuesday, November 17. Sorry for the inconvenience of rescheduling this show from last week, but based on those who participated in the show and asked questions, it was worth the wait. (Check out Part 2 live next week, Tuesday, November 24.)